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Clive Andrews at WP-Brighton 2011 - The Basics of Blogging

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Clive Andrews at WP-Brighton 2011 - The Basics of Blogging

  1. 1. The Basics of Blogging Clive Andrews
  2. 2. NixonMcInnes
  3. 3. In the beginning was the web…
  4. 4. Meanwhile… Web log = weblog = blog
  5. 5. Today: over 160 million blogs
  6. 6. Blogging is now everywhere
  7. 7. What to blog about? <ul><li>News </li></ul><ul><li>Offers (carefully) </li></ul><ul><li>Failures </li></ul><ul><li>Customers </li></ul><ul><li>Questions – prompting debate </li></ul><ul><li>Photos, maps, other content </li></ul><ul><li>Controversial, contentious, thought leadership </li></ul><ul><li>Canvassing opinions </li></ul><ul><li>Think SEO – What’s topical or seasonal? </li></ul><ul><li>INTERESTING STUFF to your audience </li></ul>
  8. 8. What to blog about? <ul><li>News </li></ul><ul><li>Offers (carefully) </li></ul><ul><li>Failures </li></ul><ul><li>Customers </li></ul><ul><li>Questions – prompting debate </li></ul><ul><li>Photos, maps, other content </li></ul><ul><li>Controversial, contentious, thought leadership </li></ul><ul><li>Canvassing opinions </li></ul><ul><li>Think SEO – What’s topical or seasonal? </li></ul><ul><li>INTERESTING STUFF to your audience </li></ul>Timely
  9. 9. What to blog about? <ul><li>News </li></ul><ul><li>Offers (carefully) </li></ul><ul><li>Failures </li></ul><ul><li>Customers </li></ul><ul><li>Questions – prompting debate </li></ul><ul><li>Photos, maps, other content </li></ul><ul><li>Controversial, contentious, thought leadership </li></ul><ul><li>Canvassing opinions </li></ul><ul><li>Think SEO – What’s topical or seasonal? </li></ul><ul><li>INTERESTING STUFF to your audience </li></ul>Timely Interesting
  10. 10. What to blog about? <ul><li>News </li></ul><ul><li>Offers (carefully) </li></ul><ul><li>Failures </li></ul><ul><li>Customers </li></ul><ul><li>Questions – prompting debate </li></ul><ul><li>Photos, maps, other content </li></ul><ul><li>Controversial, contentious, thought leadership </li></ul><ul><li>Canvassing opinions </li></ul><ul><li>Think SEO – What’s topical or seasonal? </li></ul><ul><li>INTERESTING STUFF to your audienc </li></ul>Timely Interesting Relevant
  11. 11. Timely blogging
  12. 12. Interesting blogging
  13. 13. Relevant blogging
  14. 14. Can’t I just sell my stuff?
  15. 15. What’s good to read is good to search
  16. 16. Where do I put my blog?
  17. 17. Where do I put my blog?
  18. 18. Where do I put my blog?
  19. 19. Where do I put my blog?
  20. 20. I’m not sure I can do this… You possibly already do.
  21. 21. Top takeaway tips <ul><li>Ensure there’s someone driving your blog </li></ul><ul><li>Don’t worry if your blog doesn’t take off straight away </li></ul><ul><li>Be objective about interesting content </li></ul><ul><li>Listen to responses – what works? </li></ul><ul><li>Don’t worry about perfection </li></ul><ul><li>Blog when you have something to say </li></ul>
  22. 22. Thank you @CliveAndrews [insert witty closing image here] www.nixonmcinnes.co.uk/clive

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