And the Role it plays in the
objectives of your website
•
•
•
•
What is
important for you
to achieve with
your website?
What is this site
about?
What is in it for
me?
What do I do next?
Attract and retain
the attention of
your most likely
customer
Provide value to the people who will buy
from you.
Get readers to consume more of your content
How many times have you purchased from someone
you have never heard of, liked or trusted?
• Help get their heads to
stop spinning.
• Give them a basic
understanding.
• “…For Dummies”
content.
• Answer Confusion o...
The Nifty Tricks.
“I didn‟t know that!”
Behind The Scenes
Little known facts
Bring your own insight
Imagine the benefits of
buying it
„Unboxing‟ videos
Seeing the product in
action
Unique ways of using it
Hold Interest and...
Evolve their opinions
Make it look easier to
use
Make it look interesting
Prevent costly mistakes
Debunk any myths
Dispel ...
Let them know your
product exists!
Talk about it frequently
The 13 exposures
Subtle links to your
services and products
Yo...
Prove you are the right
person to buy from.
Show your expertise – go
into detail and give
insight.
Discuss the problems yo...
Orientation
Exposure
Proving
Feeding
Intrigue
Evolving
Beginner Audience Experienced Audience
Intrigue
Exposure
Evolving
P...
WordPress Content Objectives
WordPress Content Objectives
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WordPress Content Objectives

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Before you start publishing a slew of posts, it's a good idea to figure out exactly what the overall objective of your website is and how your content will help you achieve those objectives.

The presentation will cover what you need to consider before you start writing your content, how to make your content work for you and how to fix what you already have so people don't click the back button.

After the presentation you are going to have a ton of content ideas for your site that will help you work towards your objectives for your online business.

- Amelia Briscoe

Published in: Technology
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  • buyers want to achieve an outcomemakes their lives better or more enjoyable
  • inspire buyer loyalty.identify you as a high value website
  • Lead them from one interesting thing to another.prevent them from getting bored and going elsewhere.
  • Know – Premium Plugin AuthorLike – McCafevs KFCTrust – Wrist Watch Salesman
  • what does the new buyer need to know to have a basic understanding of whether to buy or not?define terms, concepts and jargonexplaining something confusing in context
  • WordPress Content Objectives

    1. 1. And the Role it plays in the objectives of your website
    2. 2. • • • •
    3. 3. What is important for you to achieve with your website?
    4. 4. What is this site about? What is in it for me? What do I do next?
    5. 5. Attract and retain the attention of your most likely customer
    6. 6. Provide value to the people who will buy from you.
    7. 7. Get readers to consume more of your content
    8. 8. How many times have you purchased from someone you have never heard of, liked or trusted?
    9. 9. • Help get their heads to stop spinning. • Give them a basic understanding. • “…For Dummies” content. • Answer Confusion or concerns.
    10. 10. The Nifty Tricks. “I didn‟t know that!” Behind The Scenes Little known facts Bring your own insight
    11. 11. Imagine the benefits of buying it „Unboxing‟ videos Seeing the product in action Unique ways of using it Hold Interest and Attention
    12. 12. Evolve their opinions Make it look easier to use Make it look interesting Prevent costly mistakes Debunk any myths Dispel misinformed objections and perceptions
    13. 13. Let them know your product exists! Talk about it frequently The 13 exposures Subtle links to your services and products You are a business with a blog!
    14. 14. Prove you are the right person to buy from. Show your expertise – go into detail and give insight. Discuss the problems you faced and overcame. How your product/service has improved over time. Seal The Deal!
    15. 15. Orientation Exposure Proving Feeding Intrigue Evolving Beginner Audience Experienced Audience Intrigue Exposure Evolving Proving Feeding Orientation

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