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We will be looking at the importance of planning your site and content before you get going. If you are running a site that goes beyond the occasional blog post you'll need to consider how you are going to manage your content. Maybe some things can be done today, but other things may need weeks or months of forward planning.
I'll be talking about:
Demographics: who is your audience and why it is important to focus on market segments.
Mind mapping: where does your content fit within your site.
Planning your content in detail: does it fit the expectations of your audience?
Tracking your content: who will write it, what is its expected life span?
Time lines - how long will it take to: create the content, get permissions and clearances, does it need to coincide with another event?
- Andrew Renaut