Mind Mapping


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We will be looking at the importance of planning your site and content before you get going. If you are running a site that goes beyond the occasional blog post you'll need to consider how you are going to manage your content. Maybe some things can be done today, but other things may need weeks or months of forward planning.

I'll be talking about:

Demographics: who is your audience and why it is important to focus on market segments.
Mind mapping: where does your content fit within your site.
Planning your content in detail: does it fit the expectations of your audience?
Tracking your content: who will write it, what is its expected life span?
Time lines ­ - how long will it take to: create the content, get permissions and clearances, does it need to coincide with another event?

- Andrew Renaut

Published in: Technology, Education
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Mind Mapping

  1. 1. Wordpress Melbourne Meetup Andrew Renaut - April 2014 Mind mapping your Wordpress site.
  2. 2. Overview Who am I? Knowing your audience. Mind mapping. Planning your site. Content management.
  3. 3. Who am I? Andrew Renaut 50 Lux magazine and associated web site 50lux.org Small time Wordpress developer.
  4. 4. Who am I? Photographer Trainer Curator Photography, Media, and Info Technology teacher Board member Publisher / Photographer / Designer
  5. 5. Knowing your audience Brief or Production Design Plan Audience, Intention, Synopsis
  6. 6. Knowing your audience Demographics Age group Income/Employment Status Education Location
  7. 7. Knowing your audience You don’t make Hip Hop movies for someone who needs a hip op!
  8. 8. Knowing your audience Demographics Cleo Women Top Gear Men
  9. 9. Knowing your audience Demographics
  10. 10. Knowing your audience Demographics Cleo Top Gear
  11. 11. Planning your content Mind mapping vs. Concept mapping.
  12. 12. Planning your content What is mind mapping? Simply a way of organising your thoughts on a particular subject in a physical dimension. A visual form of note taking that can simplify a topic containing complex information.
  13. 13. Planning your content Mind mapping tools. Pen and paper Post-it Notes / Flash cards Whyte board tablet desktop
  14. 14. Planning your content Key concepts Specific thoughts and ideas. Key words Important words that describe your thoughts and ideas.
  15. 15. Planning your content Mind mapping tools - graphic organisers -software. Free FreeMind Popplet - iOS (iPad only) Mindmondo (Free to a point)
  16. 16. Planning your content Mind mapping tools - graphic organisers - software. Paid Inspiration MyThoughts Mashable has a good article that list’s over 24 mind mapping tools.
  17. 17. Planning your content Concept mapping. Links different concepts and ideas using words and phrases that explain relationships.
  18. 18. Planning your content Concept mapping. Example. Different areas of your site relate to different topics or product groups. A concept map gives an overview of the site and links the different areas together. You may do multiple mind maps and use a concept map to pull those mind maps together.
  19. 19. Planning your content Use Excel or another spreadsheet to keep track of content on each page or article. Use a new tab for each page article. Use programmes such as Evernote to sync details across platforms.
  20. 20. Structures Map out the structure of your site before you start to build it! Mind mapping software is also useful for this. Don’t forget Post-it Notes and flash cards.
  21. 21. Structures Tools such as Microsoft Word can be used for basic site map structures. (Example)
  22. 22. Structures Think about your audience and how they may move (navigate) around the site. Is the structure logical? Will people be able to find the information easily?
  23. 23. Content structure Outlining. An outline is a preliminary summary of written work, typically organised in headings and subheadings, and it is often in a hierarchical structure. It is used to organise one’s thoughts and information related to a longer piece of writing. Outlining helps to clarify your ideas and demonstrate the thinking process behind a structured piece of writing. Structuring and organising large amounts of information in an outline is the first step in the writing process.
  24. 24. Content structure An outline can often look like the contents of an academic book. It may contain main headings, and subheadings, or like this presentation be a series of dot points. Microsoft Word is particularly good at creating and managing outlines.
  25. 25. Timing Lead times: content. How long do you have until launch? Is the material on hand and ready to go? Remember clearances and copyright.
  26. 26. Timing Construction times. How long do you have until launch? Are all pages going to be ready or will they be staggered?
  27. 27. Timing Content life. How long is the content intended to last? How often will it need to be changed and updated? Keep a spreadsheet of each article.
  28. 28. Timing Content life. Use scheduling plugin’s such as: https://wordpress.org/plugins/editorial-calendar/ Set up reminders in iCal or Outlook. Colour code different calendars.
  29. 29. Summary Know who you are aiming your content at. Audience demographics.
  30. 30. Summary Plan ahead. Mind map and track changes.
  31. 31. Summary Plan the site. How will people navigate and find the information they are looking for?
  32. 32. Summary Plan the content. How long will the content take to create, do you have clearances and copyright?
  33. 33. Summary Plan the life of the content. How long will it need to stay on the site, will it need to be updated regularly, or is it “static”.