Designing Delight

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What is this 'delight' thing? Is it possible to create it? In this talk, Ben 'squared' will explore what makes an experience truly delightful.

By Ben Tollady (@tollady) and Ben Rowe (@benhyphenrowe)
UX Designers, Thirst Studios.

Published in: Design
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Designing Delight

  1. 1. DELIGHT BEN TOLLADY @tollady BEN ROWE @benhyphenrowe
  2. 2. DESIGNING DELIGHT
  3. 3. RESEARCH AND ANALYSIS HELP SHOW YOU THE WORKFLOWS, USABILITY PRINCIPLES ENSURE IT’S CLEAR AND INTUITIVE, BUT HOW DO YOU GET TO DELIGHTFUL? YOU’RE ON YOUR OWN THERE.
  4. 4. PLEASURABLE MOMENTS
  5. 5. MICROCOPY
  6. 6. BEAUTIFUL UI
  7. 7. PARALLAX https://www.campaignmonitor.com/monitor/
  8. 8. PARALLAX https://www.campaignmonitor.com/monitor/
  9. 9. TRANSITIONS & INTERACTIONS
  10. 10. LITTLE BIG DETAILS
  11. 11. DELIGHT FADES
  12. 12. INVISIBILITY
  13. 13. “IT JUST WORKS”
  14. 14. MIHALY CSIKSZENTMIHALY FLOW
  15. 15. GILES COLBORNE CX PARTNERS
  16. 16. ANXIETY -> DELIGHT
  17. 17. • What problems are our users trying to solve? • What’s the job that they are trying to do? • What pain-points are they experiencing? • When are they feeling anxious or frustrated? • What can we do to make their day just a bit better?
  18. 18. DON NORMAN
  19. 19. VISCERAL ENGAGEMENT AND DELIGHT ! BEHAVIOURAL HOW THE THING PERFORMS ! REFLECTIVE WHAT THE THING EVOKES IN THE USER
  20. 20. DANA CHISNELL
  21. 21. PLEASURE SURFACE DELIGHT ! FLOW REMOVE THE UNNECESSARY ! MEANING INTEGRITY & AUTHENTICITY
  22. 22. KATHY SIERRA
HTTP://HEADRUSH.TYPEPAD.COM/CREATING_PASSIONATE_USERS/
  23. 23. SAMUEL HULICK
 USERONBOARD.COM
  24. 24. IT’S NOT GAMIFICATION
  25. 25. PAVLOK
  26. 26. SURFACE DELIGHT DEEP DELIGHT
  27. 27. SURFACE DELIGHT DEEP DELIGHT is visceral is often invisible
  28. 28. SURFACE DELIGHT DEEP DELIGHT is novel has a higher purpose
  29. 29. SURFACE DELIGHT DEEP DELIGHT is fleeting is ongoing
  30. 30. SURFACE DELIGHT DEEP DELIGHT is the first date is the relationship
  31. 31. SURFACE DELIGHT DEEP DELIGHT is product focussed is user focussed
  32. 32. WHY SHOULD
 WE CARE?
  33. 33. • First impressions count • Memorable / sharable • Engagement & trust
 • Relaxed, Happy, Loyal Users • (ROI) - Customer retention
  34. 34. MINIMAL DELIGHTFUL PRODUCT
  35. 35. SURFACE DELIGHT DEEP DELIGHT YOU NEED BOTH visceral invisible novelty higher purpose fleeting ongoing product user first date relationship
  36. 36. SURFACE
  37. 37. DEEP
  38. 38. DELIGHT IS AS MUCH ART AND ‘FEEL’ AS IT IS LEARNED SCIENCE
  39. 39. THANKS BEN TOLLADY @tollady BEN ROWE @benhyphenro we

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