Advocacy plan


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Advocacy plan

  1. 1. Advocacy Plan for the Shelby County Public Library View show, then select a topic by clicking on it: Description of the library system The community served Specific budgetary challenges faced Advocacy planWendy Wiseman Paige HomeS553 Public Library ManagementSeptember 11, 2012
  2. 2. Description of the library systemThe Shelby County PublicLibrary is a communityresource located just west ofthe public square inShelbyville at 57 W.Broadway Street.This is a view of the ground-level entrance added in 1966as part of a $150,000, three- Photo by W.W. Paigefloor addition to the librarythat included a children’sroom. Next Home
  3. 3. Description of the library system This view of the SCPL highlights the original Carnegie building, one of 164 received by the state of Indiana. A total of $20,000 was granted by Andrew Carnegie to a request made in 1901. Land was purchased across from the city’s highPhoto by W.W. Paige school. The library was completed in 1903 and soon offered 10,000 volumes. Previous Next Home
  4. 4. Description of the library system Prior to the Carnegie library opening, the high school, built in 1896, had a room for a library. Through monetary and book donations as well as a small city tax levy, a library was opened in 1897 with 1,000 volumes. Miss Ida Lewis was the first librarian. From that point until 1963, the Central School Board governed thePhoto from public library.Previous Next Home
  5. 5. Description of the library systemStarting in April of 1963, thedirection of the library shiftedto the newly created andindependent board, theTrustees of the ShelbyvillePublic Library. This board wascomprised of seven citizenscharged with the responsibilityof overseeing the library’s useof public monies. Photo by W.W. PaigePrevious Next Home
  6. 6. Description of the library system“I really don’t know how they were appointed in 1963,but today two are from the City Council, two from theCounty Council, one from the Shelbyville Central SchoolBoard, one from the county school boards, and onefrom the County Commissioners,” Executive DirectorJanet Wallace explained. “They serve four-year terms,and they can’t serve longer than 16 years. I havesomeone who will have served her 16 years.” Previous Next Home
  7. 7. Description of the library systemA bookmobile waspurchased in 1968 to servethe county residents andschools. With the formationof The County ContractualLibrary District in 1970, theseeds were planted for theofficial county-wide systemin 1975: the Shelbyville- from Photo County PublicLibrary. Previous Next Home
  8. 8. Description of the library system Photo from These days the bookmobile visits Boggstown Community Park, the Flat Rock Fire Station, Old Marietta Market, and Shelbys Crest Apartments & Town Homes.Previous Next Home
  9. 9. Description of the library system The Local History Room opened in 1973. Genealogy gained an expanded area with the library addition in 1995. By 1998, the growing collection required space to be rented in the town hall. In just the last decade, homes behind the Photo by W.W. Paige library were purchased; some were demolished for parking, but one was renovated for the Genealogy and History Division.Previous Next Home
  10. 10. Description of the library system Photo by W.W. PaigeThe story of the Shelby County Public Library, the new name thatcame along with a new circulation system and website as well as abranch library in the summer of 2012, is one of growth. CarnegieEast was “born” in 2007 with the purchase of an 1887 building nextdoor to the library where two public meeting rooms and a computerlab are finished. The Genealogy and History Department and aFriends of the Library bookstore will complete the renovation. Previous Next Home
  11. 11. Description of the library system Photo by W.W. Paige“We had monies in the LIRF (Library ImprovementReserve Fund) to purchase the building,” DirectorWallace explained, “and the Library Foundation helpedus. too. There was no dissension from the board. Theywere excited that we could obtain the property.”Previous Next Home
  12. 12. Description of the library system Photo from With a population of 44,337 (2011) to be served, the SCPL has 21,654 registered borrowers. Hours of the main branch: Monday-Thursday 9 a.m. to 9 p.m. Friday 9 a.m. to 7 p.m. Saturday 9 a.m. to 5 p.m.Previous Next Home
  13. 13. Description of the library systemWhat’s in the collection that draws in 149,948 visits a year? Print Materials 132,339 Electronic Books Just added! Audio Materials 3,443 Video 7,676 Print Subscriptions 132 Electronic Serial Subscriptions 5 State Licensed Databases 35 Other Licensed Databases 3Previous Next Home
  14. 14. Description of the library systemWhat’s the circulation look like? Annual Adult Circulation Transactions 482,117 Annual Children’s Circulation 186,264 Transactions Annual Reference Transactions 26,645Previous Next Home
  15. 15. Description of the library systemWhat services or programs bring in the crowds? Internet Computers 25 Users of Internet 39,375 Total Library Programs 957 Total Kids Programs 746 Total Audience at all 14,958 Programs Total Audience at Kids 8,962 ProgramsPrevious Next Home
  16. 16. Description of the library system After a request from the community of Morristown, SCPL opened a branch inside of its school. The branch is open to the public after the school day. Hours: Photo from Monday-Thursday: 3:15-8 p.m. Friday: 3:15-5 p.m. Saturday: 9 a.m.-5 p.m.Previous Next Home
  17. 17. Description of the library systemStaffingExecutive Director Janet Wallace, with30 years of service at the library, hasbeen guiding the SCPL since 2002. Sheis the 7th director since the library startedin 1897. Photo from•Six librarians work within the system•Seventeen support staff members help withcirculation, computer labs, shelving, and othergeneral dutiesPrevious Next Home
  18. 18. Description of the library systemFundingRevenue from Local Government $ 671,044Revenue from State Government $ 25,070Revenue from Federal Government $ 0Other Revenue $ 493,494Total Operating Revenue $ 1,189,608Previous Next Home
  19. 19. Description of the library systemMy contribution as a taxpayer is not enough:The tax rate for 2012 in Moral Township, ShelbyCounty, is .0295 or $39.02. This is one penny offfrom the national average. Once I’ve checked outtwo or three hardback novels, I’ve certainly usedmy share of what I paid in. Realizing this factalone has made me add a line to my personalbudget to make a contribution to the library’sfoundation this year.Previous Next Home
  20. 20. Description of the library system In 1986, the Shelby County Public Library Foundation, Inc. was established to support the public library by providing funding for “library items beyond the reach of the Photo from The Shelby Democrat, December 24, operating budget”. The 1903. Foundation has three priorities: building/ renovation, special projects/initiatives, and equipment.Previous Next Home
  21. 21. Description of the library system The Friends of the Library was organized in 1975 to supplement funds and service for library programs and projects. Some of the events sponsored by The Friends include the Cold Read Competition, the This is an illustration on an old penny postcardthat is featured on the library’s Facebook page. Summer Reading program,The library was constructed from Indiana Book Sales, the SpellingLimestone and features original woodwork inside.From Bee, the Frightening Fun- Filled Festival, and Christmas Tea. Previous Next Home
  22. 22. Description of the library systemSourcesFind the Data. Web. 1 Sept. 2012. <>.McCook, Kathleen de la Peña. Introduction to Public Librarianship. NewYork : Neal-Schuman Publishers, 2011. Print.Shelby County, Indiana. Web. 1 Sept. 2012. <>.Shelby County,IN Mobile Library (Bookmobile!). Web. 9 Sept. 2012.<>.Shelby County Public Library. Web. 1 Sept. 2012.<>.Previous Next Home
  23. 23. Description of the library systemSources ContinuedShelby County Public Library. Web. 7 Sept. < Shelby-County-Public-Library/88592527671>.Wallace, Janet. Face-to-face interview. 29 Aug. 2012. Home
  24. 24. The community servedShelby County is one of the“doughnut counties” toMarion County. Locatedsoutheast of Marion, ShelbyCounty covers 412.6 squaremiles and has a totalpopulation of 44,337 (2011)people.Named after the first Diagram from http://www.stats.indiana.edugovernor of Kentucky IsaacShelby, who defeated theBritish in both theRevolutionary War and theWar of 1812, the county wasorganized in 1821. Next Home
  25. 25. The community served Made up of 14 townships, the county has its governmental seat in Shelbyville, located 22 miles from Indianapolis. It is the largest city in the county with 18,063 citizens. Other towns in the county that include school systems are Morristown and Waldron.Diagram from Fairland, Flat Rock, Boggstown, and Pleasant View are also in Shelby. Previous Next Home
  26. 26. The community servedTwo interstates crossthrough the county: I-74,which almost splits thecounty diagonally, and I-65,which cuts through thesouthwest corner.US Highway 52 runsthrough the northeastcorner of the countyconnecting Indianapolis to Map from and Shelbycounties. Previous Next Home
  27. 27. The community served The county is also serviced by state roads 9, connecting the northern and southern parts of the county right through the center, and 44, that slices the county east and west through the center. Both state roadsMap from access I-74. In addition, SR 244 connects Shelbyville to Rush County, and SR 252 connects SR 9 to Johnson County. Previous Next Home
  28. 28. The community servedThe people of Shelby County arepredominantly white, with thelargest minority being Hispanic at3.7%. African Americans makeup 1% of the population.The average household contains2.5 people. Diagram fromForty-four per cent are city and dwellers; 56 per cent live inthe country. Previous Next Home
  29. 29. The community served While the median age in Shelby County is around 40, almost 20,000 residents are considered to be older adult to seniors. Shelbyville has a very active Senior Center and three assisted-living centers.Previous Next Home
  30. 30. The community served Many people who live in Shelby County work in surrounding counties. Shelby does offer some jobs in manufacturing, education, health, social services, and government. Many acres of land are still farmed in Shelby County.Previous Next Home
  31. 31. The community servedShelby County ranks in the upper third in thestate in regard to per capita personal income.However the poverty rate is nearly 13%.Previous Next Home
  32. 32. The community servedShelby County is doing better than the rest of thestate in regard to unemployment at 7.1 per cent,but that translates to slightly more than 2,000unemployed people.Previous Next Home
  33. 33. The community servedAlmost 65 per cent of Shelby County housing unitsare owner occupied, with a median value of$126,400. Nearly 26% of the county’s housing unitsare renter occupied, with a median rent of $540.Previous Next Home
  34. 34. The community servedShelby County has anactive community withactivities slatedthroughout the year.Many of these activitiesare centered in oraround the publicsquare. The three-dayBears of Blue RiverFestival is held in Augustevery year. A monument on Shelbyville’s Public Square commemorates Charles Major’s novel The Bears of Blue River, which was set in the town. (Photo by W.W. Paige)Previous Next Home
  35. 35. The community servedSources“Overview for Shelby County, IN.” USA Counties in Profile. Web. 1 Sept.2012. <http://www.stats.>.Shelby County Indiana. Web. 1 Sept. 2012.<>.Shelby County, Indiana. Web. 1 Sept. 2012. <>.Shelby County, Indiana. Web. 1 Sept. 2012. <>.Shelby IN. Web. 6 Sept. 2012. <>. Home
  36. 36. Specific budgetary challenges facedShelby County PublicLibrary faces the sameoverall budget challengesas all Indiana publiclibraries: the property taxcap! In 2010, thelegislature passed a law tocap homes at one percent, rentals at twopercent, and businessesat three per cent. Next Home
  37. 37. Specific budgetary challenges faced “There’s always the challenge of funding versus lack of funding,” said Janet Wallace, executive director of SCPL. “It seems like the percentage going to the library goes down every year. “About forty per cent of my budget has to come from other sources. We thrive on grant money.”Previous Next Home
  38. 38. Specific budgetary challenges faced“For some time,” Wallacesaid, “patrons have askedabout eBooks. I tell them,‘They are coming!’”On August 31, patronscould start checking outeBooks.“It takes time. It takespatience.”Previous Next Home
  39. 39. Specific budgetary challenges facedWhen asked about a county economic developmentincome tax like Shelby’s neighbor to the north,Hancock County, Wallace replied, “I would think thereis the risk that other library funding could be cut. WithHancock County’s being different, it wouldn’t have thehelp of the lobbyist to fight for the whole. I would thinkthe library would constantly have to be on guard andhave the individual legislators fighting to keep themonies coming.“I really don’t know if that is the way to go or not—Iknow our way isn’t working as well as I would like itto,” she concluded.Previous Next Home
  40. 40. Specific budgetary challenges facedSources“Indiana Property Tax Cap Amendment, Public Question 1 (2010).”Ballotpedia. Web. 1 Sept. 2012. <>.Wallace, Janet. Face-to-face interview. 29 Aug. 2012. Home
  41. 41. Advocacy plan“Public awareness campaigns across the country arefocusing on how libraries contribute to communities byoffering early childhood opportunities for learning,assistance for job seekers, reading fun in the summerso students return to school ready to learn, and aresource for infinite opportunities for lifelong learning.”--Sally Reed Gardner, “Amalgamating for Advocacy.”Shelby County Public Library is right on target as itcontributes to the community in all these ways andmore. But Executive Director Janet Wallace knowsthere is more to be done, and she’s leading the way. Next Home
  42. 42. Advocacy planMy approach to advocacy for SCPL is three-pronged under the banner of “We Are Family.” Itwill serve to connect a community that is nowunderserved as well as accomplish the numberone item on Director Wallace’s Wish List:finishing the remodeling of Carnegie East, whichwill house the Genealogy Department, in twoyears instead of the projected four.“We are pursuing grants and seeking individualand corporate donations to fund the remainder ofthis project,” Wallace says on the library website.Previous Next Home
  43. 43. Advocacy planWith the growth of Genealogy and History ateach addition or renovation of the SCPL, thatdepartment is clearly an important part of thelibrary. Currently housed behind the main libraryin a separate building, the plan is to bring it“home” to the Carnegie East Wing.To accelerate that plan from four to two yearsrequires a big push in public awareness. With thetheme “We Are Family,” I believe it can beaccomplished.Previous Next Home
  44. 44. Advocacy planGorman says in “Library Advocacy, “…organizedlibrary advocacy must be carried on within thestructure of a planned and coordinatedcampaign.”With that precept in mind, now is the time to startplanning for the “We Are Family” campaign to geta big push with a concert by Shelby County’sown country music star, Matt Mason. Mr. Mason,CMTs Next Superstar in 2011, comes toPleasant View every year for the Heritage Daycelebration, which happens to be Saturday,September 15.Previous Next Home
  45. 45. Advocacy planBy networking with someone who knows Mr.Mason’s mother, I feel assured that I will haveaccessibility next weekend to talk with Mr.Mason about becoming a library advocate. Iwould be using ALA’s Cultivating Your LocalNotables toolkit. I will jump ahead in the 10 stepsa bit by talking to Mr. Mason now, but access tohim is the key. Knowing that he ALWAYS comesto Pleasant View during this time of year is alsogood information to have. Pleasant View is asmall town, and Mr. Mason has always beenwilling to give back to his community, hisextended “family.”Previous Next Home
  46. 46. Advocacy planWhen I begin at step one, I will share with thedirector of the library that I have made an inroadif we want to pursue Matt Mason as a libraryadvocate because he considers Shelby Countyto be his family, his home. From there, I wouldcontinue to follow the steps in order to cultivatehim and see if there are other notables whocould join the “We Are Family” campaign as theplan moves forward to bring the GenealogyDepartment into Carnegie East.Previous Next Home
  47. 47. Advocacy plan rWith Wish List number one item, the GenealogyDepartment underway with the “We Are Family”campaign, I would then tie into the idea of legacyfunding using the guidelines spelled out in ALA’sPlanned Giving: Encouraging People to Leave aLegacy toolkit.Genealogy is about family. Many people in ShelbyCounty have lived here all their lives. and theirfamilies still live here. This is a community that youngpeople might leave, but then they come back whenthey are established and want to raise their children inthe way they were raised.Previous Next Home
  48. 48. Advocacy plan rWith nearly half the population of Shelby Countyin the aging category, it is important to talk to theseniors about planned giving not only to helpbring about the completion of Carnegie East forthe Genealogy Department but also to fund thefuture needs of the library to be that “resource forinfinite opportunities for lifelong learning” thatGardner talks about. In addition, since theGenealogy Department provides housing fordocumentation dating as far back as 1822 forShelby County and surrounding counties, it isalso important to encourage seniors to considerleaving their documents to the library.Previous Next Home
  49. 49. Advocacy planThe final part of my “We Are Family” campaigninvolves bringing Waldron Junior-Senior HighSchool into the Shelby County Public Librarysystem as the second branch library. Waldron isseparate from Morristown, but it is under thesame school superintendent.I would work with the literacy group in Morristownwho wanted the public library in its community toapproach Waldron. Since the samesuperintendent and the same school librarymedia specialist are involved, it would seem thatthis might be a seamless transition.Previous Next Home
  50. 50. Advocacy planCurrently Waldron is underserved. Thebookmobile does not even go there. Since thebookmobile no longer has to travel to Morristownwith the branch library now open, I think it is keythat Waldron gets that slot on the schedule tostart to build an interest in library services.Now that the Shelby County Public Library hasopened one branch library, it has a template fromwhich to work, making this second “branching”an efficient one, having learned what went welland what needs tweaking.Previous Next Home
  51. 51. Advocacy plan“We Are Family” will take at least two years to complete. There are three parts to it, but they neatly fit together under the umbrella of family.1. Bring the Genealogy Department to the completed Carnegie East wing by using our notables to build awareness regarding library funding.2. Continue to support the Genealogy Department and the library through legacy funding, targeting our senior population who may have valuable documentation to contribute as well.3. Connect Waldron with the county through its own branch library.Previous Next Home
  52. 52. Advocacy plan“We Are Family” will be promoted through the librarywebsite, through the email newsletter, and through thelocal daily newspaper.The library will continue to seek grants for such programsas the current one, “Making Sense of the American CivilWar: A Reading and Discussion Series in America’sLibraries,” that has drawn in a room full of people olderthan 40 the last two Saturdays.“Infinite opportunities for lifelong learning” will continue atthe Shelby County Public Library.Previous Next Home
  53. 53. Advocacy planSources“Advocating in a Tough Economy Toolkit.” American Library Association. 2Sept. 2012. Electronic.<>.“Cultivating Your Local Notables” American Library Association. 2Sept.2012.Electronic.<>.Detroit, L. B. “Save the Troy library: Adventures in reverse psychology.”(2011, November 15). Video. <>.Gerding, Stephanie. “Advocate for More: Focus on Legislative Funding.”Public Libraries. 46.2 (2007): 36-39. Print. Previous Next Home
  54. 54. Advocacy planSources continuedGorman, Michael. “Library Advocacy.” A presentation at the 52ndNational Conference of the Associazione italiana biblioteche. (2005,November 23). Electronic.“McCook, Kathleen de la Peña. Introduction to Public Librarianship. NewYork : Neal-Schuman Publishers, 2011. Print.Monroe County, NY & City of Rochester, NY. (2012, January 15).“Libraries matter: See the light.” Video.<>.Planned Giving: Encouraging People to Leave a Legacy.” AmericanLibrary Association. 2 Sept. 2012. Electronic.<>. Home
  55. 55. Advocacy planSources continuedReed, Sally Gardner (2009). “Amalgamating for Advocacy.” AmericanLibraries. 40.3: 34–36. Electronic.“Resources: Advocacy University.” American Library Association. 2Sept. 2012. Electronic.<>.Wallace, Janet. Face-to-face interview. 29 Aug. 2012. Home