Decision Modeling:Foundation for ProcessReengineeringGemini ConsultingJune 1998
Objectives• To define Decision Modeling and provide the context of how  it is different from traditional process modeling•...
What is a Decision Model?  The Decision Model shows a chronological sequence of  major decisions, in a To-Be mode, with th...
The Decision Model is a foundation for the To-BeprocessAs-Is Process:                           1                     2   ...
Decision Modeling focuses on the “whats” insteadof the “hows”         Process Modeling                                    ...
Gemini intends to start using Decision Modeling as thenew foundation for process reengineeringDecision Modeling . . .• Hel...
Decision Modeling jump starts the “To-Be” phase . . .                                                                     ...
Decision Modeling - A step-by-step approach1. Build the “As-Is” process flow (brown paper mapping), identifying   both act...
Step 1: Build the “As-Is” process flow identifyingactivities and decisions                                               A...
Step 2: Identify decisions from the “As-Is” process in a chronological order                                              ...
Step 3: Evaluate the decisions and identify knowledgerequired to make these decisions      For Example:                   ...
Step 4: Work decision points by adding, removing, re- sequencing, grouping and splitting as neededDecision Model    Re-seq...
Step 5:     Agree on the “To-Be” Decision Model   Decision Model         Compliant                      Qualify           ...
Step 6: Use the Decision Model as the framework for the “To-Be” design“To-Be”                                             ...
In Summary, Decision Modeling:• Starts with an “As-Is” process flow• Requires extensive use of client workshops• Provides ...
Exercise - Develop a Decision ModelUse your Brown Paper to develop a Decision Model, following step                       ...
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Dec model gsw

  1. 1. Decision Modeling:Foundation for ProcessReengineeringGemini ConsultingJune 1998
  2. 2. Objectives• To define Decision Modeling and provide the context of how it is different from traditional process modeling• To provide a step-by-step approach for building decision models Gemini Consulting Limited • Proprietary and Confidential -2- DecModelv4.ppt
  3. 3. What is a Decision Model? The Decision Model shows a chronological sequence of major decisions, in a To-Be mode, with the knowledge needed to support them Gemini intends to start using modeling, uniformly, as a new foundation for process reengineering Gemini Consulting Limited • Proprietary and Confidential -3- DecModelv4.ppt
  4. 4. The Decision Model is a foundation for the To-BeprocessAs-Is Process: 1 2 4 3Decision Model: 1 2 3 4To-Be Process: 1 3 New Decisions will always have to be made no matter how the tasks are carried out. Gemini Consulting Limited • Proprietary and Confidential -4- DecModelv4.ppt
  5. 5. Decision Modeling focuses on the “whats” insteadof the “hows” Process Modeling Decision Modeling 1 2 4 1 2 3 4 3 • Focuses on “what” needs to be accomplished• Depicts “how” the work is done . . . often highlighting • An excellent bridge to the “To- decisions Be” phase• An excellent place to start, • Provides focus on the especially in an “As-Is” state undergirding decisions . . . the work that MUST be done An “As-Is” process model should identify key decisions. Gemini Consulting Limited • Proprietary and Confidential -5- DecModelv4.ppt
  6. 6. Gemini intends to start using Decision Modeling as thenew foundation for process reengineeringDecision Modeling . . .• Helps abstract away from the often cluttered “As-Is” process• Provides focus on what’s essential and builds consensus among participants on areas to be tackled• Makes it easier to design the “To-Be” process rather than having to initially deal with many small steps• Focuses on the purpose of each group of process steps – without any constraints related to current work practices, technology or client specific policies. Gemini Consulting Limited • Proprietary and Confidential -6- DecModelv4.ppt
  7. 7. Decision Modeling jump starts the “To-Be” phase . . . Decision Modeling Rational • Client workshops can start immediately and are very productive – Initial focus is rational . . . a good decision model is one where EVERYONE agreesPolitical Emotional • Immediately developing “To-Be” process modeling can be painful and extremely unproductive – “We need to do it this way because we have always done it this way” – Can get too detailed, too quickly – Can be difficult uncovering non-value- adding work . . . often allowing for the Results Delivery to be shorter in length. Gemini Consulting Limited • Proprietary and Confidential -7- DecModelv4.ppt
  8. 8. Decision Modeling - A step-by-step approach1. Build the “As-Is” process flow (brown paper mapping), identifying both activities and decisions.2. Identify decisions from the “As-Is” process in a chronological order.3. Evaluate the decisions and determine knowledge required for making them.4. Work decision points by adding, removing, re-sequencing, grouping and splitting as needed.5. Agree on the “To-Be” decision model.6. Use the Decision Model as the framework for the “To Be” design. Client Workshops should be used extensively. Gemini Consulting Limited • Proprietary and Confidential -8- DecModelv4.ppt
  9. 9. Step 1: Build the “As-Is” process flow identifyingactivities and decisions As-Is Process Client Request for Proposal Active Referral Forward Contact Internal Request Client to Network to RM Define Pass Yes Needs Yes Recommen- Initial Develop Establish dations Pursue Screening Solution Pricing ? Analyze ? Contact Client Customer Specialist to Initiated Base to No No Understand Opportunities Determine Needs Leads Archive Archive Request Request Send Proposal to client Meet No with Yes Prepare Review Formal Provide Client Resolve Win Initial Proposal Present Service and Queries ? Proposal Internally ? Support Product Group No Yes Prepare Present to Archive Formal Client Proposal Presentation Gemini Consulting Limited • Proprietary and Confidential -9- DecModelv4.ppt
  10. 10. Step 2: Identify decisions from the “As-Is” process in a chronological order As a starting point, chronologically Interbanken order the decisions 1 Does RFPa. pass initial screen? 2 Should we pursue RFP? Pass Formal Initial Win Proposal? Pursue ? presentation?Screening? 3 Should we prepare a formal presentation? 4 Did we win proposal? Why or why not? As a group, are there any other decisions that should be considered? a. Request for proposal (request for bid) Gemini Consulting Limited • Proprietary and Confidential - 10 - DecModelv4.ppt
  11. 11. Step 3: Evaluate the decisions and identify knowledgerequired to make these decisions For Example: Does RFP Pass Initial Screen? We have a Qualify decision to make Prospect Evaluate Decisions • Is it congruent with our Marketing strategy? • What are our chances of winning? Identify Possible • Marketing Objectives XXXXX Enablers • Post-Mortems XXXXX XXXXX (Knowledge – Prospect specific XXXXX Requirements) • Win/Loss Ratio The undergirding decisions that need to be made are knowledge intensive Gemini Consulting Limited • Proprietary and Confidential - 11 - DecModelv4.ppt
  12. 12. Step 4: Work decision points by adding, removing, re- sequencing, grouping and splitting as neededDecision Model Re-sequenced Grouped Split XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX Should we have Do we have any Should “Response Strategy” be internal compliance promising leads? split into multiple decisions? standards before we Group intelligence from: - Compliance (respond according to their screen? - Client requests outline)? - Relationship Managers - Scope (respond to all parts)? - Customer database - Price (price high, low, fixed price)? Like classical Reengineering, Decision Modeling is a combination of Art and Science. Gemini Consulting Limited • Proprietary and Confidential - 12 - DecModelv4.ppt
  13. 13. Step 5: Agree on the “To-Be” Decision Model Decision Model Compliant Qualify Bid / Determine RFP Prospect No Bid Response Strategy • Is the RFP • Strategic fit • Internal capacity • Compliance compliant? – Congruent with our – Are we fully – Do we respond according to – Enough info marketing objectives? utilized? their outline? – Comprehensive – Do we have the – Do we have the • Scope internal capabilities? specific expertise – Do we respond for all or – What are our available? part? chances of winning? • Pricing – Do we price high or low? Develop Gain Assemble Solution Approval Delivery Team• What resources are required? • What timeframe? • Who?• What solution areas do we • How do we ensure victory? • What? emphasize? • Do we amend our response? • when?• How much of the solution do • What did we do good/bad • Where? we provide? (internal)? • How• How would our competition • What was the client’s Long? respond? feedback? (external)• Does it pass internal QA / QC? Gemini Consulting Limited • Proprietary and Confidential - 13 - DecModelv4.ppt
  14. 14. Step 6: Use the Decision Model as the framework for the “To-Be” design“To-Be” Assess Against Guide-line Compliant Y RFP Y Collect Marketing Information RFP Matches Objectives. Guideline Internal Capabilities N N“DecisionModel” Complete Qualify Bid / Determine RFP Prospect No Bid Response Strategy From the “To-Be” . . . • Establish Measures • Build RACI • Determine knowledge enablers and supporting technology Keep it high level Gemini Consulting Limited • Proprietary and Confidential - 14 - DecModelv4.ppt
  15. 15. In Summary, Decision Modeling:• Starts with an “As-Is” process flow• Requires extensive use of client workshops• Provides an excellent framework for the “To Be” design For more information, please access the AKM Centre of Excellence Knowledge Base. Gemini Consulting Limited • Proprietary and Confidential - 15 - DecModelv4.ppt
  16. 16. Exercise - Develop a Decision ModelUse your Brown Paper to develop a Decision Model, following step 2 to 4. (You have already done step 1 making the Brown Paper)Agenda1. Identify decisions from the process (your Brown Paper) in a chronological order.2. a) Evaluate the decision and b) determine knowledge required for making each of the decisions.3. Work decisions by adding, removing, re-sequencing, grouping and splitting as needed. Prepare for a debrief in the large group. Gemini Consulting Limited • Proprietary and Confidential - 16 - DecModelv4.ppt

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