The Social Media Team Plan for the 2014 University of Illinois Community & Campus Day of Service


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These slides outline the strategy and plan for the social media team supporting the 2014 Community and Campus Day of Service. The day is about impacting the issue of hunger through service, the campaign is about telling our story.

Follow #CCDOS14 on and Twitter @ILDayofService.

Join the team by emailing, or visiting the project site at

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The Social Media Team Plan for the 2014 University of Illinois Community & Campus Day of Service

  1. 1. Community & Campus Day of Service Social Media Team Training Kari Wozniak and Geena Wakeley Event page:
  2. 2. Community & Campus Day of Service Annual event started by the University of Illinois Office of Public Engagement. CCDOS 2014 is on Saturday April 5th. Hundreds of volunteers gather to package hundreds of thousands of meals to be distributed to Champaign-Urbana agencies. This year’s goal is 147,000 meals. For more info and registration, view here.
  3. 3. Social Media Marketing “Marketing is no longer about the stuff you make, its about the stories you tell”
  4. 4. The Story We Want to Tell  Hunger is a pressing need in the Champaign-Urbana community and in communities all over the world.  These issues need all our help, and there are lots of ways to give it, on the Day of Service and beyond.  The Illinois community is addressing pressing societal issues through leadership and service.
  5. 5. The Events  Community & Campus Day of Service – April 5th  Eating on a Budget Competition – TBD  Food Waste Awareness – Week of April 5th  Canned Food Drive – March 16th – March 30th
  6. 6. The Process  Plan, create, and disseminate content about:    Hunger issues How to participate in the event Information about service in the Illinois community
  7. 7. The Team  Social reporters – share content via individual and organizational networks  Content team member – create content using supporting information gathered by the social media team  Subcommittee member – plan marketing and logistics of student events and social media campaign
  8. 8. The Network  Internal    Google Group: for all volunteers on the social media team Google Site: project site for all volunteer on the social media team, especially content teams External  Twitter: @ILDayofService  Facebook: Page & Event  Registration website
  9. 9. The Group
  10. 10. The Site
  11. 11. The Benefits  For students – professional development & opportunity to participate in campus-wide event  For organizations – increased visibility and connections as participant in targeted social networking opportunity  For everyone – opportunity to make an impact on the issue and highlight the positive action being done at and around Illinois
  12. 12. The Next Steps (for you!)  Casual supporter – Like on Facebook, follow on Twitter, share posts during the campaign, and volunteer for the Saturday event!  Virtual contributor – Join the Google Group for further information and updates about volunteering as a social reporter. Join by emailing  Committed team member – Contact Geena Wakeley about joining or leading a content team, and/or attend Subcommittee meetings on Tuesdays @ 3pm in Illini Union Federal Room (email Kari first if planning to attend)
  13. 13. Subcommittee Members: • Kari Wozniak – Social Media Team Leader • Geena Wakeley – Content Teams Leader • Vikram Reddy – Event Coordinator • Krzysztof Jablonski – Event Coordinator, Supporting Info Team Coordinator • Ellery Marks – Content Team Member • Nicole Pinnella – Content Team Member