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The Birth of a Logo

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This talk is a 'Behind-the-Scenes' look on Identity Design through a case-study. A step by step story about the process of developing a visual identity. Where to begin, which stages are necessary, what to present (and what to hold back). The whole thing, from first ideas to endresult.

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The Birth of a Logo

  1. 1. The birth of a logoA quick look behind the scenes at identity design
  2. 2. The brief Exploring ConceptOverview Presentation Design and play Presentation Focus, adjustments Finish
  3. 3. The getting toknow partBrief & Exploring#questions #future #market#competition #targetgroup#followers
  4. 4. “Hi, we are the natural networking festival.Brief You know us. We want a new website.”
  5. 5. The who is &will be partConcepting#values #authenticity #story#strategy #character#conceptlines #firstsketches
  6. 6. The whatdo they thinkpart 1First presentation#storytelling #concepts #tuning#moodboard #motivation#advice #share #codecide
  7. 7. The how couldit look partDesign fase 1#draw #shapes #colours #play#signature #face #style #alive
  8. 8. The whatdo they thinkpart 2Second presentation#wow #makeittheirs #pride#motivation #possibilities#rough #options
  9. 9. The how shallit look partDesign fase 2#finetuning #details #mail#adjustments #finish
  10. 10. WOUT ER BUNING vormverteller wouter@vormverteller.nl (06) 81 499 147 www.wouterbuning.nl De opzet en inhoud van deze presentatie wordt verspreid onder een Creative Commons licentie.foto: iStockphoto.com Meer informatie over deze licentie vind je hier: T HANK YOU! http://creativecommons.org/licenses/by-nc-nd/ 3.0/nl/ Het beeldmateriaal is grotendeels afkomstig van www.iStockphoto.com (standaard licentie) Bij eventueel hergebruik of doorvertoning is voor deze beelden een eigen licentie vereist.

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