Media studies @salman#2

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Media studies @salman#2

  1. 1. :: media studies ::<br />lecture #02<br /> twitter: @wowoxarc<br />kuntoadi@gmail.com or kuntoadi@unpad.ac.id<br />
  2. 2. perspektifsosiologis media<br />media beradadidalammasyarakat<br />media membentukdandibentukolehmasyarakat<br />peran, fungsidanstruktur media didalammasyarakat<br />konsekuensipandangan ideal masyarakatterhadap media<br />
  3. 3. teorinormatif media<br />The Authoritarian Theory<br />pemerintahotoriter, media tunduk<br />The Libertarian Theory<br />masyarakatbebas, media bebas<br />The Soviet Theory<br />Melayanikelaspekerja/partai, media semi otonom<br />The Social Responsibility Theory<br />informativeness, truth, accuracy, objectivity, and balance<br />
  4. 4. pluralist-liberal View<br />asumsiumum<br />The diversity of interests gives balance and strength to society<br />The power of groups is roughly equal<br />The government acts as an impartial referee <br />Political life is independent from economic life<br />The exercise of power is visible<br />
  5. 5. pluralist-liberal view<br />asumsi media<br />Media help to give voice to all views and to provide a forum for public debate. <br />Media provide the information necessary for citizens to act. <br />Media are independent of the power of economics and government. <br />Media serve as an independent institution keeping watch over self-serving government and excessive influence of special interest groups. <br />
  6. 6. pluralist-liberal view<br />Media organizations are seen as bounded organizational systems, enjoying an important degree of autonomy from the state, political parties and institutionalised pressure groups <br />autonomous managerial élite who allow a considerable degree of flexibility to media professionals <br />Audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions <br />Curran and Gurevitch (1982) <br />
  7. 7. pluralist-liberal practices<br />in Europe:<br />the wide range of media products available, including some which are required by the government to cater for minority tastes <br />deregulation of broadcasting systems, encouraged by governments throughout Europe <br />the relative independence of journalists <br />journalists' resistance to political pressure when they are subjected to it <br />the independence of many media organs from big conglomerates <br />
  8. 8. pluralist-liberal practices<br />In USA<br />The assumption underlying the pluralist view in American research was that there was a broad consensus on social norms and that the media largely reflected and reinforced those norms<br />
  9. 9. the model<br />Media is seen as an arena of competing groups and interest, yet relatively autonomous from them<br />
  10. 10. media roles in society<br />Fourth Estate<br />Watchdog<br />The Guardians of Democracy<br />The Defender of the Public Interest<br />
  11. 11. Discussion<br />What do you think about general assumption of Pluralist view? Is there any weakness or far from reality or practices?<br />How do you think those assumptions relate to the assumptions of media view from pluralist?<br />Explain the consequences from every single interests in pluralist model<br />
  12. 12. resume<br />Societal: competing interest and groups<br />Media: many and independent each other<br />Production: creative, free, original<br />Content: diverse and competing, responsive to audience demand<br />
  13. 13. resume<br />Professionals: independence and outonomous<br />Audience: fragmented, selective, reactive & active<br />Effects: numerous without consistency or predictability of direction, but often no effect<br />Keywords:democracy, liberalism<br />

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