Media studies @salman#1

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Media studies @salman#1

  1. 1. :: media studies :: lecture 01 @wowoxarc [email_address] or [email_address]
  2. 2. komunikasi massa <ul><li>komunikator terinstitusi </li></ul><ul><li>satu arah </li></ul><ul><li>feedback tidak langsung </li></ul><ul><li>pesan bersifat general, berkesinambungan, dan berkala </li></ul><ul><li>audiens massal </li></ul><ul><li>menggunakan media massa </li></ul>
  3. 3. (r)evolution of communication <ul><li>Shannon and Weaver’s communication model </li></ul><ul><li>level A: akurasi transmisi simbol </li></ul><ul><li>level B: ketepatan simbol dg makna diinginkan </li></ul><ul><li>level C: efek dari makna yg diterima </li></ul>Source transmitter channel receiver Destination noise
  4. 4. (r)evolution of communication <ul><li>jarum hipodermik (magic bullet) </li></ul><ul><li>two step flow </li></ul><ul><li>phenomenological effects </li></ul><ul><li>media and violence (effects) </li></ul><ul><li>uses and gratification </li></ul><ul><li>agenda setting – priming – framing </li></ul><ul><li>diffusion of innovations </li></ul><ul><li>spiral of silence </li></ul>
  5. 5. fungsi media <ul><li>Informasi </li></ul><ul><ul><li>memberikan informasi ttg kejadian di muka bumi </li></ul></ul><ul><ul><li>memfasilitasi inovasi, adaptasi dan kemajuan </li></ul></ul><ul><li>Korelasi </li></ul><ul><ul><li>menjelaskan, menginterpretasikan, dan mengomentari dan memaknai sebuah kejadian dan informasi </li></ul></ul><ul><ul><li>sosialisasi </li></ul></ul><ul><ul><li>koordinasi berbagai aktifitas yang tersebar </li></ul></ul><ul><ul><li>membangun konsensus </li></ul></ul>
  6. 6. fungsi media <ul><li>Kontinuitas </li></ul><ul><ul><li>mengekspresikan budaya </li></ul></ul><ul><ul><li>transmisi budaya internal dan eksternal </li></ul></ul><ul><li>Hiburan </li></ul><ul><ul><li>pengalihan (diversion) dan relaksasi </li></ul></ul><ul><ul><li>mengurangi ketegangan sosial </li></ul></ul><ul><li>Mobilisasi </li></ul><ul><ul><li>kampanye atau gerakan di berbagai ranah kehidupan </li></ul></ul>
  7. 7. fungsi media <ul><li>Media adalah industri </li></ul><ul><li>Pasar dua sisi </li></ul>Media Audience Advertiser Demand Supply Demand Supply Production Attention
  8. 8. Let’s discuss <ul><li>How’s your view about media in the society? </li></ul><ul><ul><li>are they free? </li></ul></ul><ul><ul><li>what’s about their objectivity? </li></ul></ul><ul><ul><li>are their content diverse? </li></ul></ul><ul><ul><li>do the audience have choices? </li></ul></ul><ul><ul><li>are their professionals autonomous? </li></ul></ul>
  9. 9. don’t afraid to speak <ul><ul><li>are the audience active to select the media and the contents/programs? </li></ul></ul><ul><ul><li>are their effect strong? </li></ul></ul><ul><ul><li>what’s about media owner? who are they? what’s interest that might be? </li></ul></ul><ul><ul><li>can the media control the government? </li></ul></ul>
  10. 10. Media sebagai Industri <ul><li>Media adalah sebuah industri </li></ul><ul><li>logika pasar  rating </li></ul>

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