LinkedIn: Transform Your Business 10-13

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LinkedIn: Transform Your Business 10-13

  1. 1. Transform Your Business Catherine Buck Morgan 10/15/2013
  2. 2.  “The de facto tool for professional networking” ◦ TechRepublic, 5/2011  “An ideal way for professionals to present an online profile of themselves” ◦ Evening Echo, 5/9/2011  “The most advantageous social networking tool available to job seekers and business professionals today” ◦ Forbes, 7/6/2012
  3. 3.  More than 238 million registered users (8/2013) ◦ LinkedIn hit the 200 million mark in January 2013    Used in 200 countries and territories More than 3 million company pages (6/2013) More than 2 million LinkedIn groups (8/2013)
  4. 4.  39% of LinkedIn members are decision makers: ◦ ◦ ◦ ◦ ◦ Manager Director Owner Chief Officer Vice President
  5. 5. https://www.quantcast.com/linkedin.com
  6. 6.  For members: ◦ Identity: connect, find, & be found ◦ Insights: be great at what you do ◦ Everywhere: Work wherever our members work  For the customer: ◦ Hire: enable passive recruiting at massive scale ◦ Market: identify and engage professionals with relevant content ◦ Sell: transform cold calls into warm prospects
  7. 7.      Increase your market reach Increase product awareness Generate leads Increase your company visibility across the web Grow your network
  8. 8.   The LinkedIn profile is the new business card Your profile provides credibility – when it is fully developed ◦ Incomplete, poorly developed profiles reduce credibility  Recommendations from your satisfied customers increase your credibility ◦ Recommendations are not to be confused with LinkedIn’s endorsement system  Create confidence in your target audience
  9. 9.  Use LinkedIn to: ◦ Pre-qualify leads ◦ Obtain referrals from your connections to make new connections (warm leads) ◦ Provide information about your industry ◦ Engage with thought leaders in your industry
  10. 10.     LinkedIn is full of people who have problems that can be solved Use LinkedIn to find the people who need your solution Find and engage buyers Identify decision makers
  11. 11.     Create your LinkedIn profile Create meaningful connections Develop your Company page Find Groups in your industry ◦ Or create your own Group  Share, mentor, be mentored, connect
  12. 12.  My contact info: Catherine Buck Morgan DP Professionals catherine@dppit.com 803.738.0066 x41

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