Polls have been in use for a long time to capture the thought and opinions of large groups of people. The advent of the Internet allows polls to enter a new era (“Polls 3.0”) whereby they can be used for more than simple user engagement on a website.
New Use Cases and benefits:
Spark conversation within a community
Crowd-source consumer opinions to inform business decisions
Incentivize and reward users
Create push-pull between web and traditional broadcasting
Improve customer communications
This presentation provides several case studies demonstrating real examples of interactive and video polls that clients have used to make better business decisions, extend the life of video content, deliver a ‘second-screen experience', and provide enhanced customer service