An article published in the September issue of the Harvard Business Review observed that when a user shares a brand's content to their social network it directly impacts the bottom line. The challenge for companies is how to increase their output from social media with content that is highly shareable, and how to quantify results.
This presentation discusses how companies use online contests as a way to capture new leads, encourage word-of-mouth marketing, and to increase Facebook likes.
We demonstrate how to measure ROI from running a contest, including how to calculate monetary value and why measuring these results are important to optimizing your future contests.
Also discussed are common mistakes made, including:
contests on the web are typically simple entry forms with winners chosen by random drawing
companies choose to run their contest either on their website OR Facebook tab
Find out why these limit contest results and the best practices to amplify outcomes.
Finally, the presentation concludes with several case studies that demonstrate how running a contest has benefitted different brands.