Mental models

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About mental models and information architecture.

Presentation for the World Information Architecture Day 2013, Genk, Belgium.

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  • Hello dear, My name is mariam nasrin, I know that this email will meet you in a good health and also surprisingly but God has his own way of bringing people together. Nice to Meet you I would appreciate if you can reply me back( mariamnasrin2@gmail.com ) So that i can explain you more about me. thank Yours mariam.
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  • @wouterwalgraeve I should add there were plenty claiming the Coriolis Effect, Northern Hemiphere and how we run clock wise in Australia. (where I live) and sorry we dont.
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  • @wouterwalgraeve Thanks for getting back to me and frying my brain.
    I spent ages yesterday to try and solve this and as you say ran into many many theories as to why. Like the nostril one you mentioned and ancient Greece for the Olympics, USA horse racing tracks. I was kind of suprised how wide ranging the ideas were.
    I read one that said as we read left to right, we find it easier to watch runners going from left to right.. Anyway I enjoyed your slides and it got me thinking.
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  • @maljago: some sources claim that running counterclockwise helps the heart pumping blood through your body due to centrifugal force. But there are many other stories attached to the mental model: http://www.kirainet.com/english/why-do-we-run-counterclockwise/ It appears that the mental model of a race track is a source for a lot of scientific, pseudo-scientific and urban legend theories. One of the most obscure stories I found, was the claim that it makes you breathe through your right nose hole, claiming to be the 'warm air nose hole' (whereas left is a cool air channel). Your body becomes warmed up faster/sooner in the race, and you perform better.
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Mental models

  1. MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK - FEB 9, 2013 WOUTER WALGRAEVE - NASCOM
  2. HI!I AM WOUTER WALGRAEVE AND I WORK AT NASCOM
  3. I LOVESCIENCE FICTION
  4. ASIMOV &THE 3 LAWS OF ROBOTICS
  5. 1A ROBOT MAY NOT INJURE A HUMAN BEING OR, THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS,EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCHPROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.
  6. ASIMOV &THE POSITRONIC BRAIN
  7. AT WIAD 2012, I DID A PRESENTATION ON THEMENTAL MODEL OF TIMELINES
  8. THIS TIME, LET’S GO DEEPER AND DISCUSS…
  9. MENTAL MODELING
  10. THE MENTAL MODEL OF AKINDER SURPRISE
  11. WHY DO ATHLETES RUN AROUNDTHE TRACK COUNTER-CLOCKWISE?
  12. WHAT IS THE ORIGIN OFTHE ZEBRA CROSSING?
  13. DO AIRPLANES HAVE KEYS? OR HORNS?
  14. “MENTAL MODELS ARE ESSENTIAL TOOLSALLOWING US TO NAVIGATE THROUGH LIFE”
  15. CUTTING A PIEIS NO PIECE OF CAKE
  16. MATHEMATICS100%  MENTAL MODELING
  17. IMAGINE A WINDMILL 5 SECONDS
  18. A WINDMILL, 2013
  19. A WINDMILL,A FEW DECADES AGO
  20. A WINDMILL,A FEW DECADES AGO, IN THE STATES
  21. WHAT DIRECTION DO WINDMILLS TURN?
  22. “HOW YOU INTERACT WITH A TECHNOLOGYIS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY”
  23. “SHAKE IT LIKE APOLAROID PICTURE”WRONG MENTAL MODELSCAUSING TROUBLE…
  24. GETTING TRAPPEDIN A MENTAL MODEL
  25. MENTAL MODELSARE COMFORTING
  26. ALTHOUGH IT IS SF,ALIENS OFTEN LOOK VERY HUMANOID.
  27. THE UNCANNY VALLEY
  28. WHY ARE SPACESHIPS MENTALMODELSIN SF AERODYNAMIC? EVOLVE…
  29. IMAGE A FUTURISTIC VEHICLE
  30. MENTAL MODELS EVOLVE…
  31. CHARACTERISTICSOF A MENTAL MODEL
  32. MENTAL MODELS ARE SIMILAR IN STRUCTURETO THE THING OR CONCEPT THEY REPRESENT.
  33. MENTAL MODELS ALLOW A PERSONTO PREDICT THE RESULTS OF HIS ACTIONS.
  34. MENTAL MODELS ARE SIMPLERTHAN THE THING OR CONCEPT THEY REPRESENT.THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.
  35. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE,NOT NECESSARILY WHAT IS ACTUALLY TRUE.
  36. THINKING PATTERNS
  37. Mentaal  model  
  38. PLATOINFORMATION ARCHITECT
  39. PLATO NEO INFORMATION ARCHITECTINFORMATION ARCHITECT
  40. RECOGNIZING PATTERNS MEETING EXPECTATIONS!
  41. PATTERN + IDEA LEFT + RIGHT
  42. DEAR MOTHER NATURE,TWO NOSTRILS? SERIOUSLY??
  43. THE PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS
  44. MENTAL MODELS =INSIGHTS, NOT KNOWLEDGE
  45. MENTAL MODELS =CONSCIOUS AND UNCONSCIOUS
  46. MENTAL MODELS ININFORMATION ARCHITECTURE
  47. DESIGN / VISUAL THINKING
  48. SAFE EXPLORATION“LET ME EXPLORE WITHOUT GETTING LOSTOR GETTING INTO TROUBLE.”
  49. INSTANT GRATIFICATION“I WANT TO ACCOMPLISH SOMETHING NOW,NOT LATER.”
  50. SATISFICING“THIS IS GOOD ENOUGH. I DON’T WANT TOSPEND MORE TIME LEARNING TO DO ITBETTER.”
  51. HABITUATION“THAT GESTURE WORKS EVERYWHERE ELSE,WHY DOESN’T IT WORK HERE TOO?”
  52. SPATIAL MEMORY“I SWEAR THAT BUTTON WAS HERE AMINUTE AGO, WHERE DID IT GO?”
  53. CONGRATULATIONS,YOU UNLOCKED THE CLOSURE BADGE!
  54. GESTALTISMGESTALT – “ESSENCE OR SHAPE OF ANENTITYS COMPLETE FORM”
  55. GESTALT PRINCIPLES
  56. LAW OF PAST EXPERIENCE YOUR MEMORY IS ATREASURE OF MENTAL MODELS
  57. ICONS, SYMBOLSAND THE SEMIOTIC WEB
  58. UNDO  
  59. REDO  
  60. REFRESH  
  61. REPLAY  
  62. REPLAY  
  63. REPLAY   REFRESH  
  64. MENTAL MODELS = CREATIVITY
  65. CREATIVITY IS… SEARCHING FOR THEMENTAL MODEL OF A USER
  66. CREATIVITY IS…STRETCHING THE LIMITS OF A MENTAL MODEL
  67. MENTAL MODELING IS…THE HEARTBEAT OF IA
  68. TWITTER ME:@WOUTERWALGRAEVELINKEDIN:…/WOUTERWALGRAEVE
  69. NASCOMINFO@NASCOM.BE@NASCOM ON TWITTER

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