The Maven Matrix Manifesto
EXPOSED
Part 1 of 5

Brainchild of
Rich Schefren and Jay Abraham

The Maven Matrix TM
has everything to do with
viral marketing and
social media marketing.
It's designed to create a viral buzz
and position you as the top dog
in your niche's dogpile.

What is the Maven Matrix?
Essentially, a method to
personally brand YOU
and add in
top positioning marketing strategies.
And it won't work unless you put
everything into it – like all of life and
any real marketing campaign:
Lack of Faith kills it dead.

The “Good Old Days”
are gone...

Matrix Step #1:
Gain Your Market's Trust
Know your market's problems,
work out their sequence,
boil down into a blanket statement: a
personal story of how you've been there
and done that yourself.

Know and feel you market's
pain, problems, fears, hopes...

All marketing is a ClueTrain conversation.
All marketing depends on trust.
Stories sell because
people embrace them –
it's how we think.

Matrix Step #2:
Establish Your Maven Persona
Develop yourself as a
believable story character.

Construct your Maven Persona
“...you have to
select those
character traits
and stances that
most accurately
reflect what you
are attempting
to achieve in
your market.”

“The reason why certain TV shows,
movies, and novels become blockbusters --
And others simply bomb -
is often due to the characters involved.
Think: Columbo, Gill Grissom on CSI,
Rocky, Rambo, Harrison Ford in Indiana
Jones, Matt Damon as Jason Bourne.”

This is transference at work.
People evaluate their own lives
through the eyes of that character,
and make their decisions accordingly:
“What Would Jesus Do?”

Not based on
phoniness,
but some
character
traits you
have
which people
can trust.

They list 24 common character “types”
which resonate with markets:
Tycoon, Workaholic, Researcher, Self-
Made, Contrarian, Conspiracy Theorist,
Eccentric, Iconoclast, “The Angry Man”,
Prodigal Genius, Fun Guy, Mad Scientist,
Family Man, Futurist, Supreme Optimist,
etc. etc. etc.

Find the underlying system...
http://gothunkyourself.com