Imagine that you had a car that only had two speeds - reverse, and low. Wouldn't that be frustrating? You'd probably be able to go faster backwards than you could forwards.
Yet this is the scene that most businesses have.
Because people aren't taught the system which runs businesses. I should know. I've been hard at entrepreneuring for some 15 years now, and only in the last two have been able to fire my last boss and get some real freedom into my life. However, the 16-hour days haven't quit.
It was finally this year, in the last couple of months, that the last piece of the puzzle fell into place.
I can tell by the amount of hype by marketers to exclusively use "social media" and "search engines" that most people out there also have no clue. And that noise has only gotten worse over the years.
I don't have all the answers to everything. My own scene has been to keep throwing things into the fan as tests, then see what stuck to the wall behind as a result.
What I've found out what works out of "conventional wisdom" averages out to be 95% BS and 5% truly workable.
The tool I've found as most useful is to look for systems. Natural systems. Things that work despite pandering politicians or celebrity endorsements or ads on the mainscream media channels.
Systems work throughout recorded history, through legends, through current times and enable you to envision a brighter, more prosperous future.
The Entrepreneur System
This tends to explain how all businesses get started and why they fail. But you are going to have to test this for yourself and not rely on what I tell you. Sorry. Just the way life is.
1. Understanding Success as a subject.
2. Understanding how to persuade others.
3. Being able to produce something valuable.
4. Promoting your product or service.
Let's use what we know about indie authors and self-publishing...