International SEOSearch Engine Market Share<br />August 2010<br />Paul Bennett<br />WorldReady.net<br />Statistics from gs...
WorldReady.net<br />Market Share - Worldwide<br />Worldwide market aligns with US market:<br /><ul><li>Google dominates. Y...
Taiwan
Korea
Russia
Netherlands</li></ul>WorldReady.net<br />
China<br />WorldReady.net<br />Baidu is #1 in market (and growing)<br /><ul><li>Google was already behind Baidu before ann...
Taiwan<br />WorldReady.net<br />Yahoo! is #1, ahead of Google<br />Baidu’s dominance in China does not carry over to Taiwa...
Korea<br />WorldReady.net<br />Naver/Google are going head to head<br />Naver passed Google by end of quarter, but gap nar...
Russia<br />WorldReady.net<br />Yandex maintains a very strong 2nd place, behind Google<br />bing – 0.88%<br />
Netherlands<br />WorldReady.net<br />Google is far out in front – however, a local competitor is beating Yahoo! & bing<br />
Summary/Awareness<br />WorldReady.net<br />Google is not the #1 search engine in China (Baidu) or Taiwan (Yahoo!)<br />Sig...
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International SEO: Search engine market share

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Google, Yahoo! and bing dominate from a global perspective. But some key markets have significant local competition, in some cases beating Google.

This presentation highlights the countries and search engines which may require additional research for your global SEO strategy.

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International SEO: Search engine market share

  1. 1. International SEOSearch Engine Market Share<br />August 2010<br />Paul Bennett<br />WorldReady.net<br />Statistics from gs.statscounter.com<br />January – April 2010<br />
  2. 2. WorldReady.net<br />Market Share - Worldwide<br />Worldwide market aligns with US market:<br /><ul><li>Google dominates. Yahoo!, Bing rank 2nd/3rd</li></li></ul><li>Global vs. Local<br />Be aware: local markets can show significant deviations from the worldwide/US view<br />Market focus:<br /><ul><li>China
  3. 3. Taiwan
  4. 4. Korea
  5. 5. Russia
  6. 6. Netherlands</li></ul>WorldReady.net<br />
  7. 7. China<br />WorldReady.net<br />Baidu is #1 in market (and growing)<br /><ul><li>Google was already behind Baidu before announcing their ‘China policy’ </li></ul>bing – 0.12%<br />
  8. 8. Taiwan<br />WorldReady.net<br />Yahoo! is #1, ahead of Google<br />Baidu’s dominance in China does not carry over to Taiwan<br />
  9. 9. Korea<br />WorldReady.net<br />Naver/Google are going head to head<br />Naver passed Google by end of quarter, but gap narrowing again<br />Google ahead in % over the entire quarter <br />bing – 0.36%<br />
  10. 10. Russia<br />WorldReady.net<br />Yandex maintains a very strong 2nd place, behind Google<br />bing – 0.88%<br />
  11. 11. Netherlands<br />WorldReady.net<br />Google is far out in front – however, a local competitor is beating Yahoo! & bing<br />
  12. 12. Summary/Awareness<br />WorldReady.net<br />Google is not the #1 search engine in China (Baidu) or Taiwan (Yahoo!)<br />Significant local competition exists in some key markets:<br />
  13. 13. Conclusion<br />WorldReady.net<br />Now you are armed with information.<br /><ul><li>Very likely, your global SEO strategy today focuses on Google, Yahoo! and bing exclusively.
  14. 14. What else do you need to do for these markets where a strong local competitor exists?
  15. 15. Maybe you conclude that you don’t need to take any additional steps, but at the very least, you need to find out!</li></li></ul><li>Recommendations<br />WorldReady.net<br />If your website targets users in China, Russia or Korea:<br /><ul><li>Benchmark current SEO performance in each market (Google vs. local competitor)
  16. 16. If your website does less well in the local search engine, your website’s visibility in the market is highly impacted.
  17. 17. Research and implement SEO best practices tailored to each local site.</li></li></ul><li>Recommendations (cont’d)<br />WorldReady.net<br />Taiwan<br /><ul><li>This market should be covered by your existing Yahoo! and Google SEO strategy</li></ul>Netherlands<br /><ul><li>StartPagina’s % market share is too low to be very relevant. Recommend focusing on Google best practices.</li>

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