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Module 4 - Networking and Alliances

Forming alliances and coalitions with other groups can bolster and strengthen your campaigns in a number of ways. Find out why joint working is useful, and just as importantly, how to make joint working a positive and productive experience for all involved. You can find out more about joint working for advocacy in our free Strategic Advocacy Course here:

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Module 4 - Networking and Alliances

  1. 1. Networking & Alliances Module 4
  2. 2. Working together with others can: Combine strengths and resources Empower those participating Build the capacity and reputation of those involved Strengthen an advocacy campaign
  3. 3. Principles of Partnership Advocacy Integration – mainstream in your organization’s work Joint planning – with your own steering group too Play to your strengths – know and use skills/resources Focus on capacity building – and continuous improvement Share visibility
  4. 4. Models of Joint Working Networks: Primarily for information sharing Alliances: Longer-term strategic partnerships Coalitions: Usually formed for a single issue or campaign Federations: Ongoing collaboration in a union or association
  5. 5. Advantages & Disadvantages • There are many advantages and disadvantages in advocacy collaboration • Thought and analysis can help to understand these • In particular, think carefully about your choice of partners! Careful planning can lessen risks and surprises…
  6. 6. Don’t reinvent the Wheel! • Is there an existing coalition? • If so, consider joining or supporting this • But if none, consider forming a new coalition with allies • Read and research – see WAN’s web resource: programs/consortiums
  7. 7. Forming a Coalition Key elements are: • A clear mission and purpose • The involvement of committed individuals and organizations that share this mission • Action orientation • Realistic objectives and tasks • Agreed participatory management, or decision-making structure - A joint steering group may be useful from an early stage
  8. 8. Role of Coalition Leadership • Promote participatory planning and decision making • Delegate tasks • Spread responsibilities and workload across members • Share information readily • Foster trust, openness and honesty among members • Motivate and empowers members • Act as role model • Ensure that coalition members practice cooperation, not competition
  9. 9. Effective Meetings It is also an important function of coalition leadership to run meetings effectively. This is more difficult than it sounds – with different organizations and interests! See the Advocacy Tool on Effective Meetings!
  10. 10. Starting a coalition is the easy part… Developing the coalition and keeping momentum is far more difficult!