WORKINGDESIGNpageby  pageHow to do design
intro                    tHe parts         What do         you want         to know?WORKINGDESIGN
the parts                               intro                               tHe parts  Publications are made  up of images...
2) Content                                  intro                                  tHe parts  Publications are  made up of...
A. Written and visual content                                                               intro                         ...
B. Design elements                                      intro                                      tHe parts  • type      ...
intro                tHe parts   Looking…WORKINGDESIGNWORKINGDESIGN
grids                the design blueprintWORKINGDESIGN
grids                1 column grid                                1 columnWORKINGDESIGN
3 column / 6 column   2 column / 4 column                                                    grids                        ...
Traditional (equal) margins   Increased head space                                                            grids       ...
grids                3 column                options                using                adjusted                marginsWO...
all about   typeWORKINGDESIGN
type                cHaracter  Serif  Sans SerifWORKINGDESIGN
type                cHaracter  Serif         italic                bold  Serif  Sans Serif  Sans SerifWORKINGDESIGN
type                cHaracterWORKINGDESIGN
type                cHaracter                ascender                x-height                baseline                desce...
type                cHaracter                typographic                voiceWORKINGDESIGN
type                                           cHaracter                                           size  9 point   12 poin...
type     reverse                cHaracter                effects dropshadow  colourWORKINGDESIGN
type                cHaracter                special                characters                • Bullets                din...
no leading                                                    type                                                    para...
set Left                                                                  type                                            ...
cheaper, all the other offers savethe new editions were bound in                                                          ...
type                paragrapHs                a river                runs                through                it !WORKIN...
page                structureWORKINGDESIGN
page                           structure   page structure   There are three basic   page structures:   1. modular   2. int...
page                structure                modularWORKINGDESIGN
page                structure                inter-                lockingWORKINGDESIGN
page                structure                verticalWORKINGDESIGN
page                structure                summaryWORKINGDESIGN
page                structure                emphasis                1.horizontalWORKINGDESIGN
page                structure                emphasis                2.verticalWORKINGDESIGN
page                structure                form                1. symmetryWORKINGDESIGN
page                structure                form                2. asymmetryWORKINGDESIGN
page                structure                summaryWORKINGDESIGN
page design                elementsWORKINGDESIGN
Page design elements• flags            • cutlines• images           • folios• headlines        • drop caps• subheads      ...
page                elements                 flagsWORKINGDESIGN
page                elements                 flagsWORKINGDESIGN
page                elements                 headlines                 • All caps                 • Downstyle             ...
page                elements                 headlines                 double deckerWORKINGDESIGN
page                elements                 headlines                 double deckerWORKINGDESIGN
page                elements                 headlines                 triple deckerWORKINGDESIGN
page                elements                 headlinesWORKINGDESIGN
page                elements                 headlinesWORKINGDESIGN
page                elements                 subheadWORKINGDESIGN
page                elements                 subheadWORKINGDESIGN
page                elements                 subhead                 within                 bodyWORKINGDESIGN
page                elements                 over                 headsWORKINGDESIGN
page                elements                 section                 headsWORKINGDESIGN
page                elements                 standing                 headsWORKINGDESIGN
page                elements                 calloutWORKINGDESIGN
page                elements                 calloutWORKINGDESIGN
page                elements                 bylineWORKINGDESIGN
page                elements                 expanded                 byline                 with bioWORKINGDESIGN
page                elements                 mastheadsWORKINGDESIGN
page                elements                 cutlinesWORKINGDESIGN
page                elements                 foliosWORKINGDESIGN
page                elements                 creditsWORKINGDESIGN
page                elements                 sidebarWORKINGDESIGN
page                elements                 drop                 capsWORKINGDESIGN
page                elements                 drop                 capsWORKINGDESIGN
page                elements                 drop                 capsWORKINGDESIGN
page                elements                 type                 and                 photosWORKINGDESIGN
page                elements                 type                 and                 photosWORKINGDESIGN
page                elements                 type                 use of colourWORKINGDESIGN
page                elements                 type                 as                 illustrationWORKINGDESIGN
page                elements                 type                 hand drawnWORKINGDESIGN
page                elements                 summary                 let’s name                 the type                 d...
working                  with                imagesWORKINGDESIGN
Image layout• hen and chicks• symmetrical• grids
images                gridWORKINGDESIGN
images                hen and                chicksWORKINGDESIGN
images                symmetryWORKINGDESIGN
images                symmetryWORKINGDESIGN
images                hen and                chicksWORKINGDESIGN
images                hen and                chicksWORKINGDESIGN
images                photo                techniquesWORKINGDESIGN
contentsWORKINGDESIGN
content                pagesWORKINGDESIGN
content                pagesWORKINGDESIGN
content                pagesWORKINGDESIGN
content                pagesWORKINGDESIGN
colourWORKINGDESIGN
colour      CMYK                full                (or 4)                colour                processWORKINGDESIGN
colour                palette                www.adobe.com/                products/kuler/WORKINGDESIGN
colour                paletteWORKINGDESIGN
colour                paletteWORKINGDESIGN
colour                colour                applied                to typeWORKINGDESIGN
endWORKINGDESIGN.NET
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How to design publications

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  1. 1. WORKINGDESIGNpageby pageHow to do design
  2. 2. intro tHe parts What do you want to know?WORKINGDESIGN
  3. 3. the parts intro tHe parts Publications are made up of images and text organized into pages. They have two parts: 1) physical and 2) contentWORKINGDESIGN
  4. 4. 2) Content intro tHe parts Publications are made up of: A. Written and visual content B. DesignWORKINGDESIGN
  5. 5. A. Written and visual content intro tHe parts • articles • callouts • opinion (short or long) columns • table of • features (one- contents • editorials page, spreads or longer) • content teasers • letters • sidebars • photos • masthead • flag • photo features • calendar listings • volume, number • illustration • other listings and date • cartoons • announcements • standing / section heads • bylines • display and credits advertising • headlines • folios • in house • subheads advertising • classified adsWORKINGDESIGN
  6. 6. B. Design elements intro tHe parts • type • shapes • colour • images • white space • rules, dingbats • sizeWORKINGDESIGN
  7. 7. intro tHe parts Looking…WORKINGDESIGNWORKINGDESIGN
  8. 8. grids the design blueprintWORKINGDESIGN
  9. 9. grids 1 column grid 1 columnWORKINGDESIGN
  10. 10. 3 column / 6 column 2 column / 4 column grids 2, 3, 4 5, 6 and 7 columns 5 column 7 columnWORKINGDESIGN
  11. 11. Traditional (equal) margins Increased head space grids margins Increased space at foot Wide marginsWORKINGDESIGN
  12. 12. grids 3 column options using adjusted marginsWORKINGDESIGN
  13. 13. all about typeWORKINGDESIGN
  14. 14. type cHaracter Serif Sans SerifWORKINGDESIGN
  15. 15. type cHaracter Serif italic bold Serif Sans Serif Sans SerifWORKINGDESIGN
  16. 16. type cHaracterWORKINGDESIGN
  17. 17. type cHaracter ascender x-height baseline descenderWORKINGDESIGN
  18. 18. type cHaracter typographic voiceWORKINGDESIGN
  19. 19. type cHaracter size 9 point 12 point 31 point 30 point 43 point 65 point 100 pointWORKINGDESIGN
  20. 20. type reverse cHaracter effects dropshadow colourWORKINGDESIGN
  21. 21. type cHaracter special characters • Bullets dingbats w 3 4 5 2 end dots n ________ rules |WORKINGDESIGN
  22. 22. no leading type paragrapHs 1 point leading between the lines leading 2 point leading between the lines 3 point leading between the linesWORKINGDESIGN
  23. 23. set Left type paragrapHs alignment set Right Centered This is an example of Justified paragraphWORKINGDESIGN
  24. 24. cheaper, all the other offers savethe new editions were bound in type paragrapHsperfect style with embossed leath-er covers. Fly leaves were sewn inusing only the best silk and eachsheet was edged with gold leaf. readability - serif bodyLimited editions attracted booklovers from all continents. typecheaper, all the other offers savethe new editions were bound inperfect style with embossed leath-er covers. Fly leaves were sewn inusing only the best silk and each readability - sans serifsheet was edged with gold leaf.Limited editions attracted booklovers from all continents.WORKINGDESIGN
  25. 25. type paragrapHs a river runs through it !WORKINGDESIGN
  26. 26. page structureWORKINGDESIGN
  27. 27. page structure page structure There are three basic page structures: 1. modular 2. interlocking 3. verticalWORKINGDESIGN
  28. 28. page structure modularWORKINGDESIGN
  29. 29. page structure inter- lockingWORKINGDESIGN
  30. 30. page structure verticalWORKINGDESIGN
  31. 31. page structure summaryWORKINGDESIGN
  32. 32. page structure emphasis 1.horizontalWORKINGDESIGN
  33. 33. page structure emphasis 2.verticalWORKINGDESIGN
  34. 34. page structure form 1. symmetryWORKINGDESIGN
  35. 35. page structure form 2. asymmetryWORKINGDESIGN
  36. 36. page structure summaryWORKINGDESIGN
  37. 37. page design elementsWORKINGDESIGN
  38. 38. Page design elements• flags • cutlines• images • folios• headlines • drop caps• subheads • sidebars• kickers • bylines• section heads • callouts• standing heads • white space
  39. 39. page elements flagsWORKINGDESIGN
  40. 40. page elements flagsWORKINGDESIGN
  41. 41. page elements headlines • All caps • Downstyle • Upper and lower caseWORKINGDESIGN
  42. 42. page elements headlines double deckerWORKINGDESIGN
  43. 43. page elements headlines double deckerWORKINGDESIGN
  44. 44. page elements headlines triple deckerWORKINGDESIGN
  45. 45. page elements headlinesWORKINGDESIGN
  46. 46. page elements headlinesWORKINGDESIGN
  47. 47. page elements subheadWORKINGDESIGN
  48. 48. page elements subheadWORKINGDESIGN
  49. 49. page elements subhead within bodyWORKINGDESIGN
  50. 50. page elements over headsWORKINGDESIGN
  51. 51. page elements section headsWORKINGDESIGN
  52. 52. page elements standing headsWORKINGDESIGN
  53. 53. page elements calloutWORKINGDESIGN
  54. 54. page elements calloutWORKINGDESIGN
  55. 55. page elements bylineWORKINGDESIGN
  56. 56. page elements expanded byline with bioWORKINGDESIGN
  57. 57. page elements mastheadsWORKINGDESIGN
  58. 58. page elements cutlinesWORKINGDESIGN
  59. 59. page elements foliosWORKINGDESIGN
  60. 60. page elements creditsWORKINGDESIGN
  61. 61. page elements sidebarWORKINGDESIGN
  62. 62. page elements drop capsWORKINGDESIGN
  63. 63. page elements drop capsWORKINGDESIGN
  64. 64. page elements drop capsWORKINGDESIGN
  65. 65. page elements type and photosWORKINGDESIGN
  66. 66. page elements type and photosWORKINGDESIGN
  67. 67. page elements type use of colourWORKINGDESIGN
  68. 68. page elements type as illustrationWORKINGDESIGN
  69. 69. page elements type hand drawnWORKINGDESIGN
  70. 70. page elements summary let’s name the type decisions. how many different ones are there?WORKINGDESIGN
  71. 71. working with imagesWORKINGDESIGN
  72. 72. Image layout• hen and chicks• symmetrical• grids
  73. 73. images gridWORKINGDESIGN
  74. 74. images hen and chicksWORKINGDESIGN
  75. 75. images symmetryWORKINGDESIGN
  76. 76. images symmetryWORKINGDESIGN
  77. 77. images hen and chicksWORKINGDESIGN
  78. 78. images hen and chicksWORKINGDESIGN
  79. 79. images photo techniquesWORKINGDESIGN
  80. 80. contentsWORKINGDESIGN
  81. 81. content pagesWORKINGDESIGN
  82. 82. content pagesWORKINGDESIGN
  83. 83. content pagesWORKINGDESIGN
  84. 84. content pagesWORKINGDESIGN
  85. 85. colourWORKINGDESIGN
  86. 86. colour CMYK full (or 4) colour processWORKINGDESIGN
  87. 87. colour palette www.adobe.com/ products/kuler/WORKINGDESIGN
  88. 88. colour paletteWORKINGDESIGN
  89. 89. colour paletteWORKINGDESIGN
  90. 90. colour colour applied to typeWORKINGDESIGN
  91. 91. endWORKINGDESIGN.NET

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