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Building a customer base


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Building a customer base

  1. 1. By Graham Charnley
  2. 2. To weed out the houses who do not look at your Kleeneze catalogue packs, so that you can increase your retail volume while decreasing your retail efforts.
  3. 3. MONEY!! MONEY!! MONEY!!
  4. 4.  Your style of retail. When you retail. Observational skills. Recordkeeping. How to weed out the patch.
  5. 5.  Doorstep Present. Quickly identifies customers. Time consuming. Letterboxing. Longer to identify customers. Quickly gets catalogues out.
  6. 6. Weekdays. Some will not have the time or they will be working late hours. Weekends. People like to go out and have fun! Time of month.
  7. 7. Where was the catalogue? On doorstep Retrieved by household Weather. Lifestyle-cars, clothes & décor Signs on the door.
  8. 8. Start from day one-week one. Accuracy is important. Use a bids round book. Use a system for responses. Make a note of observations.
  9. 9. 1 2 3 4 5 6 7 8 X L O X X O L X X L L X X O O X X L X X L L L X By door x1 knocked each time Away weekends
  10. 10.  Keep accurate records.  Keep your eyes open.  Vary your cataloguing day.  It can take up to four months.
  11. 11. QUESTIONS?