Company Summer Project

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market research summer project in Formulasys by Niraj Dubey

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Company Summer Project

  1. 1. Company Summer Project2008-10<br />Nirajkumardubey<br />Dual C<br />Roll No:08409<br />2/14/2010<br />Niraj Dubey<br />1<br />
  2. 2. 2/14/2010<br />Niraj Dubey<br />2<br />@<br />Formulasys Inc.<br />Head Office-A-201 Koregaon Liberty Phase II ,PUNE<br />Group HeadOffice-Cupertino ,California ,95014, USA.<br /> Tel: +1-408-715-1600. Fax +1-408-580-0920.<br />
  3. 3. 1.“ Market Research on impact of recession on Indian IT professionls working in USA”<br />2. “Data collection of 300 Indian IT professionals on CRM software for recruitement process ”<br />2/14/2010<br />Niraj Dubey<br />3<br />Project Report Title<br />
  4. 4. 2/14/2010<br />NirajDubey<br />4<br />
  5. 5. Headquartered in Pune, Formulasys India is a Group Company of US based Formulasys Inc - one of the fastest growing companies in the Silicon Valley.<br />Formulasys India designs, develops and implements eBusiness Solutions, Internet Infrastructure products, and co-owned content and commerce websites for specific niche verticals.<br />2/14/2010<br />Niraj Dubey<br />5<br />
  6. 6. Customers range from enterprise Global 1000 companies to emerging Internet companies the world over. We have developed numerous software, eBusiness Solutions and products for our customers. Our overseas focus is on North America, Japan and Europe.<br />Company thrive on building new-economy solutions and products by intelligent application of current and emerging technologies. Solutions and products marked by velocity, quality and reliability. <br />2/14/2010<br />Niraj Dubey<br />6<br />
  7. 7. Internet Professional Services<br />Internet Content & eCommerce<br />eBusinessSolutions: Projects<br />Offshore Projects<br />2/14/2010<br />Niraj Dubey<br />7<br />Company provides:<br />
  8. 8. SAP ABAP Technical<br />Business Intelligence<br />COGNOS<br />Extended BI<br />Informatica<br />ORACLE'S Hyperion<br />SAP BusinessObjects<br />2/14/2010<br />Niraj Dubey<br />8<br />Software and Solutions:<br />
  9. 9. To generate a list of IT professionals working onsite in USA.<br />To know the impact of recession on job recruitment.<br />To update the database with collecting information about rate expectations, industry-type of last project done and current location of consultants.<br />To analyze the function-wise positions of SAP consultants<br />To analyze the function-wise rate variations of SAP consultants<br />2/14/2010<br />Niraj Dubey<br />9<br />Objectives<br />
  10. 10. To update the database of onsite SAP and BI professionals working in USA on CRM software.<br />To understand the functions of CRM software<br />Identifying key factors related to SAP and BI consultants for bidding<br />To understand the software preferences of the client organizations for Business Intelligence purpose.<br />2/14/2010<br />Niraj Dubey<br />10<br />
  11. 11. The project will help the Middle men organization in creating the database of the Indian IT professionals working on SAP in USA.<br />It will help the organization to formulate proper project duration while bidding.<br />It will help the middlemen organization in assessing the current rates of the IT professionals working on SAP in the USA.<br />This project will help the organization in understanding the function-wise rates of Indian IT professionals working onsite.<br />2/14/2010<br />Niraj Dubey<br />11<br />Scope<br />
  12. 12. The project will assist the company while bidding for new projects of SAP.<br />The project will help assess which technology is in demand currently in BI.<br />The project will help in submitting right consultants to clients to win the bid.<br />The project will assist the organization in delivering better services within time. <br />2/14/2010<br />Niraj Dubey<br />12<br />
  13. 13. Sampling Design:<br />The research was conducted on a sample size of 171 Indian IT professionals working on SAP and 158 Indian IT professionals working onsite on BI in USA .<br />The universe for this study was all the Indian IT professionals working in USA on all the SAP and BI softwares.<br />The professionals were selected in the order they themselves approached or their resumes were sent to Formulasys Inc, on a first come first serve basis. <br />A sample of 171 was selected in order to avoid any sampling errors for an actual sample size of 160 professionals.<br />2/14/2010<br />Niraj Dubey<br />13<br />Research Methodology<br />
  14. 14. Sources and methods of data collection:<br /> <br />Primary data:<br />Data for analysis was collected by telephonic conversation with these consultants using a structured questionnaire.<br />Secondary data:<br />Secondary data for understanding the subject and arriving at a problem statement was collected from internet, books and magazines. <br />2/14/2010<br />Niraj Dubey<br />14<br />
  15. 15. Methods of analysis and statistical techniques:<br />Initially a factor analysis was conducted in order to arrive at the key factors for the further data collection and analysis.<br />The data hence collected was analyzed using bar graphs and pie charts.<br />2/14/2010<br />Niraj Dubey<br />15<br />
  16. 16. Scheme of study:<br />The study was conducted in three steps;<br />A factor analysis to generate key factors.<br />A data analysis based on these key factors.<br />A conclusion was drawn based on these findings.<br />2/14/2010<br />Niraj Dubey<br />16<br />
  17. 17. Limitations of study:<br />Thestudy faces a major limitation of a small sample size.<br />The authenticity of the engineers is a problem.<br />There were communication barriers due problem in phone lines as the survey was conducted on a telephone. <br />The project is related with the Indian IT professionals only and ignores US citizens in the survey.<br /> <br />2/14/2010<br />Niraj Dubey<br />17<br />
  18. 18. 2/14/2010<br />Niraj Dubey<br />18<br />Target Customers:USA<br />
  19. 19. 2/14/2010<br />Niraj Dubey<br />19<br />USA: 4 geographical regions<br />Eastern <br />region<br />Pacific<br />region<br />Western mountains<br />Central <br />region<br />
  20. 20. Pacific Region:Indian Timing +30 minutes<br />Weastern Mountains: Region:Indian Timing +60 minutes<br />Central Region:Indian Timing +90 minutes<br />Eastern Region:Indian Timing +120 minutes<br />2/14/2010<br />Niraj Dubey<br />20<br />USA Timings:<br />
  21. 21. Initially a Factor analysis was conducted on a sample of 20 IT professionals to generate the key factors to compile the questionnaire. <br />This was done in order to understand the most important factors to be kept in mind by the middle men organization while bidding for the projects.<br />First 20 IT consultants were asked if the following factors affect the process of assigning a project to a middlemen organization:<br />2/14/2010<br />Niraj Dubey<br />21<br />Data Analysis<br />
  22. 22. The per hour rate of the consultant.<br />The duration of the project.<br />The educational qualification of the IT consultant.<br />The visa status of the IT professionals.<br />The total work experience of the consultants.<br />The work experience of the consultants outside India.<br />Sector the consultant has worked for previously. <br />Consultants to be working onsite instead of offshore.<br />The location preferences of the IT consultants.<br />The gender of the consultant.<br />The size of the team working on the project.<br />The profile of the candidate<br />2/14/2010<br />Niraj Dubey<br />22<br />the key factors <br />
  23. 23. To understand their agreement, Likert scale (5= Strongly Agree, 1= Strongly Disagree ) was used. The results were as under:<br />2/14/2010<br />Niraj Dubey<br />23<br />
  24. 24. 2/14/2010<br />Niraj Dubey<br />24<br />After factor analysis:<br />The output is:-<br /> Communalities<br />Extraction Method: Principal Component Analysis<br />After factor analysis:The output is:-<br />Communalities<br />
  25. 25. 2/14/2010<br />Niraj Dubey<br />25<br />Total Variance Explained<br />Total Variance Explained<br />
  26. 26. The Eigen value of rotated factor should be greater than ‘ 1’.Three factors were selected.<br />1. The per hour rate of the consultants.<br />2. The duration of the project.<br />3. The total work experience of the consultants. <br />2/14/2010<br />Niraj Dubey<br />26<br />
  27. 27. 2/15/2010<br />Niraj Dubey<br />27<br />Number of Male and Female consultants working in USA<br />
  28. 28. 2/15/2010<br />Niraj Dubey<br />28<br />Sap consultants:educational qualification , zone-wise, visa status, work experience <br />
  29. 29. 2/15/2010<br />Niraj Dubey<br />29<br />function-wise , specialization, rate per hour <br />
  30. 30. 2/15/2010<br />Niraj Dubey<br />30<br />industry-wise breakup<br />
  31. 31. 2/15/2010<br />Niraj Dubey<br />31<br />Function-wise , Duration on bench<br />
  32. 32. 2/15/2010<br />Niraj Dubey<br />32<br />BI CONSULTANTS:Male-Female ratio , educational qualification , Visa Status , work experience <br />
  33. 33. 2/15/2010<br />Niraj Dubey<br />33<br />consultants on bench , working on <br />
  34. 34. 2/15/2010<br />Niraj Dubey<br />34<br />Rate offered, consultants who are not available, their last project, location preferences<br />
  35. 35. technical consultants with updated knowledge came into more demand.<br />being on bench for a few months, most of the consultants were ready to work for rates between $40-60 per hour.<br />maximum number of consultants had been on bench for 2 to 6 months.<br />most of the consultants were willing to relocate anywhere in USA.<br />some of the consultants who are still on projects have applied for a new project.<br />2/15/2010<br />Niraj Dubey<br />35<br />Conclusion<br />
  36. 36. 6. Most of the IT consultants currently working onBI in USA are males<br />7. The researcher found that the clients preferred graduates over masters or doctoral candidates; this also could be due to the rate asked by these consultants.<br />8. The industry in which last project done is important while submitting consultant to the client as the client organization looks for the consultants who have specific industry experience. <br />2/15/2010<br />Niraj Dubey<br />36<br />
  37. 37. Update the database with consultant’s information that is important while bidding.<br />The company can bid more projects that need more technical consultants as there is vast availability of technical consultants.<br />The company should bid more up gradation projects as most of the ABAP consultants are having last project on up gradation. <br />As most of the consultants are having last project done in Banking & Insurance, Healthcare and Manufacturing industry, the company should bid more projects in these industries.<br />The company must accept maximum projects on cognos software as it has maximum demand from the clients.<br />2/15/2010<br />Niraj Dubey<br />37<br />Suggestions and Recommendations<br />
  38. 38. It is recommended that the company can bid low for those projects that need technical consultants as most of the technical consultants are ready to work at low rates due to recession.<br /> It can be suggested that the company must bid for the projects giving lower rate per hour for the consultants as maximum of the professionals are ready to work at lower rates. This will help the company to generate business during the downturn of the economy.<br />The researcher can suggest the company to keep the project duration lower as the client companies are not willing to spend more time in implementing the software hence increasing their cost.<br />2/15/2010<br />Niraj Dubey<br />38<br />
  39. 39. The company should not bid those projects that need more number of Administrators because there are only a few administrators available. <br />The company should bid projects that include implementation of financial accounting and control as there are more FICO consultants available in market.<br />The company must bid on most of the projects irrespective of the location as the consultants are willing to relocate anywhere in USA.<br />2/15/2010<br />Niraj Dubey<br />39<br />
  40. 40. Free CRM is a web based software solution for customer relationship management and sales force automation .Free CRM is great for contact and lead tracking, sales and contact management, salespipeline management and forecasting, customer service and business management<br />2/15/2010<br />Niraj Dubey<br />40<br />Data Entry on Free CRM Software:<br />
  41. 41. Free CRM software and sales team automation tools speed sales and customer service with real-world features that make your jobs easier. With integrated email campaigns, call automation and tracking and group calendaring,<br />The overall benefits of CRM software include extending the company's value across the firm through data integration, increasing customer retention and loyalty, and responding effectively to competition in the marketplace.<br />2/15/2010<br />Niraj Dubey<br />41<br />Benefits of CRM Software:-<br />
  42. 42. The Data Entry of all the 300 IT consultants was done in Free CRM Software.<br />This includes:<br />1.Personal Details<br />2.Company Details<br />3.Contact details<br />4.Document Details<br />5.Call,Email,SMS Details<br />2/15/2010<br />Niraj Dubey<br />42<br />
  43. 43. 1. How to plan for the marketing research process.<br />2. How to make market research design.<br />3. How to do sampling.<br />4. What are different methods of data collection and its analysis?<br />5. What are different measurement approaches?<br />2/15/2010<br />Niraj Dubey<br />43<br />Learning from the Project:-<br />
  44. 44. 6. How to do global marketing research and what are its changing trends.<br />7. How to do data entry in CRM Software.<br />8. How to use CRM Software in organization.<br />9. Understanding the limitations of market research.<br />10. Understanding IT Industry and work culture of corporate world. <br />2/15/2010<br />Niraj Dubey<br />44<br />
  45. 45. THANK YOU<br />2/15/2010<br />Niraj Dubey<br />45<br />

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