What is WordPress & Why is it Great? - Kory Mathewson WordCamp Edmonton 20…


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What is WordPress & Why is it Great?

Presented by Kory Mathewson at WordCamp Edmonton 2011.

WordCamp comes to Edmonton, Alberta, Canada. WordCamp is a gathering of all things WordPress, the world's best web publishing tool, and come mid-November it is coming to Edmonton. Join us November 18-19 2011.

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  • Out of the BoxGreat software should work with little configuration and setup. WordPress is designed to get you up and running and fully functional in no longer than five minutes. You shouldn't have to battle to use the standard functionality of WordPress.We work hard to make sure that every release is in keeping with this philosophy. We ask for as few technical details as possible during the setup process as well as providing full explanations of anything we do ask.Design for the MajorityMany end users of WordPress are non-technically minded. They don't know what AJAX is, nor do they care about which version of PHP they are using. The average WordPress user simply wants to be able to write without problems or interruption. These are the users that we design the software for as they are ultimately the ones who are going to spend the most time using it for what it was built for.Decisions not OptionsWhen making decisions these are the users we consider first. A great example of this consideration is software options. Every time you give a user an option, you are asking them to make a decision. When a user doesn't care or understand the option this ultimately leads to frustration. As developers we sometimes feel that providing options for everything is a good thing, you can never have too many choices, right? Ultimately these choices end up being technical ones, choices that the average end user has no interest in. It's our duty as developers to make smart design decisions and avoid putting the weight of technical choices on our end users.Clean, Lean, and MeanThe core of WordPress will always provide a solid array of basic features. It's designed to be lean and fast and will always stay that way. We are constantly asked "when will X feature be built" or "why isn't X plugin integrated into the core". The rule of thumb is that the core should provide features that 80% or more of end users will actually appreciate and use. If the next version of WordPress comes with a feature that the majority of users immediately want to turn off, or think they'll never use, then we've blown it. If we stick to the 80% principle then this should never happen.We are able to do this because we have a very capable theme and plugin system and a fantastic developer community. Different people have different needs, and having the sheer number of quality WordPress plugins and themes allows users to customize their installations to their taste. That should allow all users to find the remaining 20% and make all WordPress features those they appreciate and use.Striving for SimplicityWe're never done with simplicity. We want to make WordPress easier to use with every single release. We've got a good track record of this, if you don't believe us then just take a look back at some older versions of WordPress!In past releases we've taken major steps to improve ease of use and ultimately make things simpler to understand. One great example of this is core software updates. Updating used to be a painful manual task that was too tricky for a lot of our users. We decided to focus on this and simplified it down to a single click. Now anyone with a WordPress install can perform one click upgrades on both the core of WordPress and plugins and themes.We love to challenge ourselves and simplify tasks in ways that are positive for the overall WordPress user experience. Every version of WordPress should be easier and more enjoyable to use than the last.Deadlines Are Not ArbitraryDeadlines are not arbitrary, they’re a promise we make to ourselves and our users that helps us rein in the endless possibilities of things that could be a part of every release. We aspire to release three major versions a year because through trial and error we’ve found that to be a good balance between getting cool stuff in each release and but not too much that we end up breaking more than we add.Good deadlines almost always make you trim something from a release. This is not a bad thing, it’s what they’re supposed to do.The route of delaying a release for that one-more-feature is, literally, a rabbit hole. We did that for over a year once, and it wasn’t pleasant for anybody.The more frequent and regular releases are, the less important it is for any particular feature to be in this release. If it doesn’t make it for this one, it’ll just be a few months before the next one. When releases become unpredictable or few and far between, there’s more pressure to try and squeeze in that one more thing because it’s going to be so long before the next one. Delay begets delay.The Vocal MinorityThere's a good rule of thumb within internet culture called the 1% rule. It states that "the number of people who create content on the internet represents approximately 1% (or less) of the people actually viewing that content".So while we consider it really important to listen and respond to those who post feedback and voice their opinions on forums, they only represent a tiny fraction of our end users. When making decisions on how to move forward with future versions of WordPress, we look to engage more of those users who are not so vocal online. We do this by meeting and talking to users at WordCamps across the globe, this gives us a better balance of understanding and ultimately allows us to make better decisions for everyone moving forward.
  • What is WordPress & Why is it Great? - Kory Mathewson WordCamp Edmonton 20…

    1. 1. What is WordPress & Why is it Great? Kory Mathewson korymath@gmail.comWordCamp Edmonton 2011
    2. 2. Describe it to your grandmother…• WordPress is a platform.• A tool which makes making websites easier.• Websites can be customized to look any way you want.• WordPress manages all of your content for you.• WordPress is free.
    3. 3. WordPress is not a tall sandwich…• WP is not just for blogs.• WP is not commercial.• WP is not hard to use.
    4. 4. Then and now…• Version 0.70 released May 27, 2003• Version 3.3 Beta 3 released Nov 8, 2011• Over 60 million people now use WP• 100000 new installations every day.
    5. 5. Philosophy of WordPress• Out of the Box - 5 mins• Design for the Majority• Decisions not Options• Clean, Lean and Mean 80%• Striving for Simplicity• Deadlines are not Arbitrary• The Vocal Minority 1%• Created by and for community!
    6. 6. General Public License – Bill of Rights• Free to run the program, for any purpose.• Free to study how the program works and change it to make it do what you wish.• Free to redistribute.• Free to distribute copies of modified versions to others.*Automattic
    7. 7. What makes it great?• Extendibility• Plugins• Ease of Use• Community• Themes• Greatness is derived through the satisfaction of EXPECTATIONS.
    8. 8. If everybody is doing it (aka corporate adoption)• 22% of new domains running WordPress• The New York Times, CNN• Forbes, Reuters, Maclean’s• Mashable, Boing Boing• The blogs of: – GM, UPS, EBAY, SONY and VW AND…
    9. 9. If everybody is doing it (aka corporate adoption)
    10. 10. If everybody is doing it (aka corporate adoption)
    11. 11. If everybody is doing it (aka corporate adoption)
    12. 12. If everybody is doing it (aka corporate adoption)
    13. 13. If everybody is doing it (aka corporate adoption)
    14. 14. What do you need to run WordPress…• Self-hosted – PHP 5.2.4 and MySQL 5.0 • Commonly available on most hosting – 5 minute install• Hosted Blogs on – All you need is the idea…
    15. 15. Features of WordPress• Standards compliant • Easy to import content• No rebuilding, • Simple backend little redundancy • Easy to customize• Static pages both back and front• Links end• Comments • Restricted content• User registration • Simple installation• Easy upgrades
    16. 16. Themes make things look and act beautifully…• 1448 themes on the theme directory.• 40,169,281 downloads total.• Presswork, ComicPress, P2 Theme• Theme Frameworks (Genesis, Thesis)• ThemeForest (commercial marketplaces)• Portfolio, E-commerce, Listings, Restaurant, One-page, Mobile
    17. 17. Plugins handle interactions elegantly…• 17,092 plugins on the plugin directory.• 235,040,637 downloads total.• PodPress, Gravity Forms, Backup Buddy, All in One SEO, JetPack, BuddyPress, Akismet, Doc ument Revisions• TubePress and FlexSlider
    18. 18. The Invisible Hand – Smith’s Wealth of Nations 1776• 60 million users• Stream of users who began to rely upon WordPress as primary source of income• Consulting, premium themes and plugins• Incentive to contribute to platform• Capitalism built open source development community…
    19. 19. Forums and Online Community• Elance + Guru• WordPress Forums• Stack Overflow• reddit.com/r/wordpress• Code Poet• Local WordPress Communities and WordCamps
    20. 20. Open Source CMS Market Share
    21. 21. CMS / Blogging Platform Competition for PopularityComparison of CMS Popularity in Canada from Google Trends, November 17 2011
    22. 22. Microblogging Competition for PopularityComparison of Microblogging Platforms in Canada from Google Trends, November 17 2011
    23. 23. Predictions for what comes next…• Micro-blogging and e-commerce• Social networking, cross-blog tagging• Remove barriers to publishing• Custom post types• Custom taxonomies and post formats• Centralized hosting of shared resources
    24. 24. WordPress is Great!• WordPress is a free, open source platform that makes making websites easier.• WordPress is derives greatness from the satisfaction of EXPECTATIONS.• What do you expect? – Extendibility, Plugins, Easy to Use – Community and Themes
    25. 25. You are the best audience ever!The more you put into WordCamp, the more you will get out.• Ask questions and be curious.• Thank you and enjoy WordCamp Edmonton 2011• Kory Mathewson (korymath@gmail.com)