SEO for WordPress by Andy Henderson


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Mention SEO and WordPress in the same sentence and most people automatically think of plugins.

There are certainly plenty of very handy SEO plugins for WordPress, but there is so much more that can be done with WordPress to optimise your site. This interactive Workshop at WordCamp Gold Coast covered a variety of optimisation activities and strategies. It included hints, tips, ideas and suggestions on optimising a WordPress based website to improve your search rankings, increase traffic and maximise your online sales/enquiries.

Topics covered include :
- SEO Fundamentals
- WordPress SEO Out of the Box
- SEO Friendly Themes
- SEO Plugins (of course)
- SEO Content Strategies

Published in: Technology, Business
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SEO for WordPress by Andy Henderson

  1. 1. SEO FORWORDPRESSThe fundamentals of Optimising your WordPress website
  2. 2. SEO for WORDPRESS - Overview Keywords WordPress Out of the Box WordPress Configuration Settings Search Friendly Themes SEO related Plugins Pages & Posts SEO Fundamentals
  3. 3. Keywords are CRITICAL !!! Step #1 – KEYWORD ANALYSIS  DON’T Just Guess !!!  Create a List (and keep it handy)  Review at least annually Where to use Keywords?  Domain Name  Tags  Site Structure  Headings (H1, H2, H3….)  Categories  Page Titles  Captions  Post Titles  Image names  Image Alt Tags
  4. 4. WORDPRESS SEO benefits “Out of the Box” – WP is Pretty Good  Search Engine Friendly  Crawlability  Ease of Use --> Dynamic Content  User Generated Content But it can be improved….
  5. 5. WORDPRESS SEO - Settings Basic Configuration  Privacy  Permalinks
  6. 6. WORDPRESS SEO - Themes Genesis (StudioPress) Thesis Woo Themes …and more… A Decent Theme with SEO Plugins is OK too Watch for clashes with SEO Plugins
  7. 7. WORDPRESS SEO - Plugins Over 900 WP Plugins for “SEO” Fundamental SEO Plugins  All In One SEO Pack  Google XML Sitemaps  Google Analytics for WordPress Suggested Extra Plugins  SexyBookmarks (by Shareaholic)  SEO Smart Links  WPTouch
  8. 8. WORDPRESS SEO – Plugins All In One SEO Pack Automatically optimises your WordPress site for search engines by generating meta tags and helping you optimize web page titles. Default settings are usually OK, but can be customised
  9. 9. WORDPRESS SEO – Plugins Google XML Sitemaps Auto generates a special XML sitemap file which help search engines to index your site Needs to be “kicked off” the first time Default settings are OK, but can be customised
  10. 10. WORDPRESS SEO – Plugins Google Analytics for WordPress Makes it easy to add Google Analytics into your site Lots of configurable (advanced) options. Default settings are OK, but can be customised
  11. 11. WORDPRESS SEO – Plugins SexyBookmarks - sophisticated and highly configurable All In One Social media plugin SEO Smart Links - automatically generates internal links for defined keywords and phrases WPTouch- quick and easy way to define a Mobile friendly version of your site
  12. 12. WORDPRESS SEO Website Content “Content is King”  Take Advantage of being “In Control”  Quality, Unique & Keyword Rich Site Structure  Keyword Based Structure Pages  Keyword Rich Titles  Keyword Rich Headings  Relevant Images, Captions, Alt text  Linkability – Would YOU Link to it ??
  13. 13. WORDPRESS SEO Blogging Content Blog Categories Posts  Topical Content  Keyword Rich Titles  Headings (H1, H2, ….)  Tags  User Generated Content  Local Content / Case Studies
  14. 14. SEO Fundamentals Content  Unique  Keyword Rich  “Useful”  Linkable Links  Natural, Relevant  Quality vs Quantity Do it for your Users – NOT for Search Engines
  15. 15. … That’s All Folks …