Neil Pursey - Is Social Media affecting SEO

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Social media is finding it’s roll in a broader digital marketing strategy, but does it affect SEO at all? Neil Pursey will discuss his research around this topic and help you grow.

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  • Neil Pursey - Is Social Media affecting SEO

    1. 1. IS SOCIAL MEDIAAFFECTING SEO?
    2. 2. CORRELATION DATA?
    3. 3. GOOGLE+ EXPERIMENTCoincidence?
    4. 4. WHAT THE EXPERTS SAY ABOUT GOOGLE+ Daniel Cristo director at catalyst search engine marketing“Expect Google’s +1 button to have relatively low weight on it’s own. Looking down the road, +1′scould be quite impactful if the right authority on the topic +1′s your link, but that will only happenafter Google’s social graph matures and it figures out how to fight blackhat techniques.”Debra Mastaler president of Alliance-Link, guest blogger for Search Engine Land and Search Engine Guide“Once they launch Google + for brands and the base of consistent G+1 users increases, Google is goingto have a lot of data they can use to augment quality signals in their organic search algorithm. Howthey extrapolate those signals, assign “”"”trust”"”" and relevance factors will be key and something Ilook forward to watching”Danny Dover author of the best selling book Search Engine Optimization Secrets“I think the search team at Google will be running tests to see how the +1 data improves searchresults. This provides marketers with a unique opportunity to take advantage of the fluctuations andthe importance of this metric. This could result in big wins for short periods of time.”
    5. 5. GOOGLE WEBMASTER TOOLS
    6. 6. GOOGLE ANALYTICS
    7. 7. GOOGLE ANALYTICS CASE STUDIES Build social circles for personalised search Female audience is growing in google(not provided) traffic has increased
    8. 8. FACEBOOKCASE STUDIES
    9. 9. FACEBOOK CASE STUDIES Implemented Facebook Opengraph 300% 580 visits 760 visitswikipedia links?Facebook debugger
    10. 10. GOOGLE AUTHORSHIP Google’s Agent Rank Patent “The identity of individual agents responsible for content can be used to influence search ratings. Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”
    11. 11. SLICK SOCIAL SHARE BUTTONS Ask if any one has another Facebook plugin they use that implement Opengraph properly
    12. 12. AUTHOR SUREhttp://www.webgrowth.biz/google-link-adding-guide/
    13. 13. Danny Sullivan interviews Matt Cutts in July 2012“Links are still, for the foreseeable future, going to be a more powerful signal for search rankings than social signals.”
    14. 14. IN SUMMARY Focus on building your personal author ranking because every company needs a thought leader!Source: http://www.webgrowth.biz/rel-author-links-the-new-future-of-google-rankings/
    15. 15. QUESTIONS@webgrowthsahttps://www.facebook.com/webgrowthneil@webgrowth.co.za

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