What's Your Digital Footprint?
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Debbie Weil's keynote for IIR's The New Media Event in Dubai (Dec. 14, 2008). (Some) slide design by Ethos3.com.
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What's Your Digital Footprint?
- 1. What’s your Digital Footprint? Footprint image courtesy of Dell’s digitalnomads.com
- 2. Circ of NYTimes steadily declining... now about 1 million
- 4. Several hundred million searches a day on Google
- 5. What’s your Digital Footprint?
- 6. Is this a completely new world? No, but...
- 7. Consumers are now in control of your brand
- 9. Speak in a human voice
- 12. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college...
- 13. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers
- 14. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer...
- 15. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
- 16. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
- 17. Meet John
- 18. New York
- 28. Problem
- 31. John is stuck in corporate think...
- 32. No Digital Footprint
- 35. New York
- 47. Teaching her company how to listen
- 49. She’s leading a tribe
- 52. samantha samantha samantha
- 53. samantha
- 54. samantha
- 56. Creating a digital footprint for herself AND her company
- 58. Real Examples
- 64. viral video
- 67. Blendtec’s viral video campaign
- 76. Email us and we’ll figure it all out for you We_Can_Help@comcast.com
- 90. I wanted to provide an update...
- 91. I wanted to provide an update... Handling 500 calls every 30 minutes...
- 92. I wanted to provide an update... Handling 500 calls every 30 minutes... global recall... 84,000 orders... full speed ahead
- 93. dell.com/twitter
- 98. You.
- 99. Personal Brand?
- 100. Fear?
- 101. Risk?
- 102. Cultural?
- 103. Play with the free tools.
- 104. Subscribe to conversations
- 105. news alerts
- 106. Chatter about Nakheel property development’s $20M fireworks to open Dubai’s newest resort, Atlantis
- 107. Use Twitter search
- 108. Start a blog
- 113. Thank you
- 114. www.debbieweil.com debbie.weil@gmail.com Follow me on @debbieweil