M—DASH / 18 M—DASH / 18M—DASH / 18 31.05.2011 applicatiesBridee / presentatie 02 CALL FOR IDEAS You are innovative, creative. You are working on the next clever invention, smart venture. But you got stuck. What’s next? Subscribe and team up with MBA students of the VLERICK Management School www.bridee.org The teams select the most appealing ideas and work together with designers to turn them into real ventures. The teams are groups of 4-5 students, coached by business academics and design goeroes, during a period of 5 months. This call is open for individuals and companies. All rights stay with the ideator. Particapation is free. OPEN TILL 15/09/2011 . 6PM PRESENTED BY PARTNERS
M—DASH / 19 M—DASH / 19M—DASH / 19 31.05.2011 logo / corporateBridee / presentatie 02 log in OUR STRATEGY THE PROJECT OUR VISION OUR MISSION GOAL BRIDEE stimulates innovative entrepreneurship by bringing together the right players (business students, design students, professional designers, external companies, idea owners) through an Online Platform. YOUR ROLE This Online Platform provides the necessary tools to come to co-creation of business ideas with potential for valorisation. BRIDEE also provides personal coaching of the project teams. REGISTER FAQ PRESS CONTACT US NEWS
M—DASH / 20 M—DASH / 20M—DASH / 20 31.05.2011 logo / corporateBridee / presentatie 02 log in OUR MISSION THE PROJECT OUR VISION OUR STRATEGY GOAL Our mission for this project is – to turn more student project works entrepreneurship into businesses in the real industry (valorisation) YOUR ROLE – to stimulate entrepreneurship for business students and designer students REGISTER Research at the Vlerick Leuven Ghent Management School showed that project works entrepreneurship often lacked in quality, market orientation and originality of the underlying ideas. Students have difﬁculties in illustrating their ideas which also prevents them from throroughly testing the FAQ attainability and from ﬁne-tuning their ideas. PRESS This leads to the fact that only few student project works are actually valorised in the industry. On the other hand, many good ideas are not properly worked out. CONTACT US THIS IS WHERE BRIDEE STEPS IN. NEWS
M—DASH / 21 M—DASH / 21M—DASH / 21 31.05.2011 logo / corporateBridee / presentatie 02 log in IDEA OWNER THE PROJECT MBA STUDENTS DESIGNERS GOAL WHO CAN BE AN IDEA OWNER? Any individual or company can become an Idea Owner for BRIDEE. The call is totally open! We are call- YOUR ROLE ing expressly for designers to step forward, but this is not a prerequisite. Vlerick Business Students on the BRIDEE programme can also submit ideas to become an Idea Owner. REGISTER For companies: we need a physical contact person willing ànd able to liaise regularly with the Student team. This is important for the optimal development of the project. FAQ PRESS WHAT KIND OF IDEAS IS BRIDEE LOOKING FOR? 1. Interesting, creative, original and authentic ideas! 2. B2B, B2C, B2B(2C), all sectors, all technologies, services or products: there is no limit. CONTACT US 3. Not too underdeveloped, not too overdeveloped. A nice piece for Students to work on in terms of entre- preneurial market research, industry analysis, ideation, user research, ﬁnancial analysis, … . NEWS WHAT ARE THE SELECTION CRITERIA? 1. Venture: the idea must be entrepreneurial and robust enough for starting a company or creating a spin- off. So be careful with e.g. day ﬂy gadgets or process re-engineering for existing businesses. 2. The idea should be quite concrete: a problem with a concrete solution. A problem alone is not an idea. 3. Original: if your idea is totally me-too and has not an original twist to it, there is not a lot of chance the students will be interested. Check this before your submit. However: an idea you picked up and has not been developed yet in another locality can be interesting. 4. Room for improvement: if you already have a full business plan or all the research has been done al- ready, don’t submit. 5. There must be link with your capabilities as an Idea Owner: either you understand the technology, either you have spotted a need in a market you are familiar with. If you have no link with the idea whatsoever, don’t submit. 6. Your motivation: the Idea Owner is an important sounding board for the students. If you have no time or no real interest to team up, don’t submit. 7. Open for change and research: students will need to talk about your idea in general terms (without re- vealing technical details, under NDA if needed) to clients and potential business partners to reveal your business model. If you are frantic about such discloser, don’t submit. What is the selection procedure? • Vlerick staff will make a ﬁrst selection based on the criteria above.