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ONLINE REPUTATION
MANAGEMENT
Do you know What people are saying
about your business online?
What Is Online Reputation
Management?
• Online Reputation
Management (ORM) is a
combination of any mentions
of you or your business on the
internet.
• It is monitoring the status of
your business on internet by
managing the negative
content that is destroying the
reputation
• This can be from sources like
social media accounts, review
sites like Yelp, police report or
mugshot sites, mainstream
media sites and random
websites
Why ORM?
• ORM helps you in building
brand.
• It allows you to show off
what you would most
want people knowing
about you.
• If something negative
does happen you already
have established a base of
positive things that can
outweigh the bad.
Factors Connected To ORM
• Your Name
• Company
• Brand(s)
• Product(s)
• High profile employees
• Handles/username
If one of these things get affected by a bad reputation, it would usually spread
itself to the others like a festering disease.
History of Business Failures Due
to Negative Feedbacks
DARK HORSE CAFE
• They responded coldly to
some negative tweet
against their inability to
provide electrical outlets for
laptops.
• This was termed in negative
public relation case.
NESTLE
• Nestle received negative
comments about their
environmental practices a
few years ago
• They did not address them.
• People started becoming
aggressive and posted
altered versions of the
Nestle logo.
• Thus forcing the company
to shut their public page.
When You Should Worry About
Reputation?
• Negative Reviews
• Hate Sites
• Negative Media
Coverage
• Bad Publicity
Disadvantages Of ORM
• Could lose existing
customers
• Difficulty getting new
customers
• Business get financial
loss
• Poor brand image
• Loose customer trust
• Bad image on digital
channels
Advantages Of ORM
• Retain existing customer
• Build trust with customers
• Increase brand visibility
• Positive brand image
• Easier to get new customers
• Improved communication with
customers.
• Resolving problems/complaints
effectively.
• Shows that business cares about
customer service
• Grows presence on digital
platforms
• Encourages online endorsement
We Can Help In Your ORM
• Monitor, repair, build,
protect and manage your
brand reputation with us.
• We monitor and fix
search results
• Whether it is removing
bad reviews, suppressing
negative search results,
safeguarding a brand
reputation online or other
services.
Contact Us
WOOSPER INFOTECH
+91 8054818753
sales@woosper.com

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Online Reputation Management

  • 1. ONLINE REPUTATION MANAGEMENT Do you know What people are saying about your business online?
  • 2. What Is Online Reputation Management? • Online Reputation Management (ORM) is a combination of any mentions of you or your business on the internet. • It is monitoring the status of your business on internet by managing the negative content that is destroying the reputation • This can be from sources like social media accounts, review sites like Yelp, police report or mugshot sites, mainstream media sites and random websites
  • 3. Why ORM? • ORM helps you in building brand. • It allows you to show off what you would most want people knowing about you. • If something negative does happen you already have established a base of positive things that can outweigh the bad.
  • 4. Factors Connected To ORM • Your Name • Company • Brand(s) • Product(s) • High profile employees • Handles/username If one of these things get affected by a bad reputation, it would usually spread itself to the others like a festering disease.
  • 5. History of Business Failures Due to Negative Feedbacks DARK HORSE CAFE • They responded coldly to some negative tweet against their inability to provide electrical outlets for laptops. • This was termed in negative public relation case.
  • 6. NESTLE • Nestle received negative comments about their environmental practices a few years ago • They did not address them. • People started becoming aggressive and posted altered versions of the Nestle logo. • Thus forcing the company to shut their public page.
  • 7. When You Should Worry About Reputation? • Negative Reviews • Hate Sites • Negative Media Coverage • Bad Publicity
  • 8. Disadvantages Of ORM • Could lose existing customers • Difficulty getting new customers • Business get financial loss • Poor brand image • Loose customer trust • Bad image on digital channels
  • 9. Advantages Of ORM • Retain existing customer • Build trust with customers • Increase brand visibility • Positive brand image • Easier to get new customers • Improved communication with customers. • Resolving problems/complaints effectively. • Shows that business cares about customer service • Grows presence on digital platforms • Encourages online endorsement
  • 10.
  • 11. We Can Help In Your ORM • Monitor, repair, build, protect and manage your brand reputation with us. • We monitor and fix search results • Whether it is removing bad reviews, suppressing negative search results, safeguarding a brand reputation online or other services.
  • 12. Contact Us WOOSPER INFOTECH +91 8054818753 sales@woosper.com