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Social Games from Berlin: Where Internationality meets Agility (EBS Innovations Fair 2012)

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Social Games from Berlin: Where Internationality meets Agility (EBS Innovations Fair 2012)

  1. 1. +Social Games from Berlin......where Internationality meetsAgility
  2. 2. I. About WoogaII. Case Study Monster WorldIII.PS: We‘re hiring!
  3. 3. Wooga – world of gaming Key stats founded 2009 in Berlin by Jens (CEO) & Philipp (CTO) 6 games on Facebook; 50 million active users / month 2 games on mobile platforms 70% of users are female (age 20-60) one of the largest social game developers worldwide 2 new hires / week
  4. 4. what do we do?
  5. 5. games!
  6. 6. 6
  7. 7. 7
  8. 8. games for everyone!
  9. 9. core human desire
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. ...why casual games?
  14. 14. 1. No entry barriers No installation necessary & Free to play
  15. 15. 2. Quick – „I only have a 10 min break“3 min to understand the Appointment Gaminggame 3 min 4 hours Short core game loop 23 hours 70 hours
  16. 16. 3. Place – Continue playing anywhere,anytime
  17. 17. ...but how do we dosuccessful games for everyone?
  18. 18. = +Wooga combines hearts and brains to build the best games!
  19. 19. #1 Launched July 2009 Biggest brain training game on Facebook
  20. 20. August 2009
  21. 21. #2  Launched February 2010  Top 20 Facebook game  Pop colourful bubbles and explore the secrets of a mysterious island  European Games Award 2010:
  22. 22. # 3 Launched May 2010 Top 20 Facebook game Grow crazy plants and build your own unique Monster
  23. 23. #4  Launched: December 2010  Cure cute pets of funny diseases while building your own pet
  24. 24. #5 Launched: March 15, 2011 Click as many gems as possible in 60s Already a top 20 Facebook game Fastest growing Facebook app today European Games Award 2011:
  25. 25. #6  Launched: August 15, 2011  Beautiful story and art  Build your medieval city and explore adventures with your friends  In Top 20 of fastest growing
  26. 26. I. About WoogaII. Case Study Monster WorldIII.PS: We‘re hiring!
  27. 27. Prototyping
  28. 28. Human gardener or ...
  29. 29. ... Monsters ?
  30. 30. ...and how do monsters make money?
  31. 31. 0.3% Customize avatar 2.3% Decoration Items 2.8% Expansions6.3% Instant Build 9.6% Materials 10.5% Coins
  32. 32. Magic Wands~ 35 %
  33. 33. Crafting with woogoo~ 30 %
  34. 34. ...what about user feedback?
  35. 35. ... A/B tests & iterations!
  36. 36. A/B test: pricing magic wands old new + 24 %
  37. 37. A/B test: add wands button + 23 %
  38. 38. Iteration: balancing 5min 3min
  39. 39. A/B test: growth time of lemonade bushes5 min => 3 min 7 day ret 3 day ret 1 day retReached lvl 4 3 minReached lvl 3 5 min 0% 10% 20% 30% 40% 50% 60%
  40. 40. ... and yes, it works!
  41. 41. 20,000,000 Rank #4 18,000,000 16,000,000 Rank #6 Diamond Dash 14,000,000 launch Rank #7 12,000,000 Happy Hospital launchMAU 10,000,000 Rank #15 Monster World ramp- up 8,000,000 Facebook reduces virality 6,000,000 4,000,000 2,000,000 Bubble Island launch Brain Buddies launch 0
  42. 42. I. About WoogaII. Case Study Monster WorldIII.PS: We‘re hiring!
  43. 43. Don’t think aboutworking at other companies!
  44. 44. Our office in Berlin
  45. 45. We are the world of gaming more than 200 colleagues from 33 nations and our games played in more than 200 countries Wooga wants to bring games to even more countries to reach people all over the world. colleagues from 33 nations > 2.5% of Facebook gamers playing wooga games > 0.5% of Facebook gamers playing wooga
  46. 46. Small teams, huge impact flexible project management small teams of 10 - 15 people interdisciplinary working environment (engineers, pm & game artists) Diamond Dash DAU 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0
  47. 47. Casual games, casual workplace value personality & performance over rules, team fitting no suits, open office space & flat hierarchies awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits) here casual Friday happens every day!
  48. 48. Tap into your full potential how do we teambuilding learn from each budgets for every other? team to get the  brownbag people stronger lunches! connected to each other!  daily standups personal development:  budget of € 1.500 per employee / year  2 paid days off for personal education
  49. 49. Woogas like cool party locations
  50. 50. Come and join our awesometeam! Check out our open job positions: www.wooga.com/jobs/
  51. 51. check out: wooga.com/jobs anne@wooga.co

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