Social Games from Berlin: Where Internationality meets Agility (ZUtaten 2012)

1,888 views

Published on

0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,888
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
54
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide

Social Games from Berlin: Where Internationality meets Agility (ZUtaten 2012)

  1. 1. +Social Games from Berlin... ...where Internationality meets Agility
  2. 2. I.  About WoogaII.  Case Study Monster WorldIII.  PS. We‘re hiring!
  3. 3. Wooga – world of gaming Key stats founded 2009 in Berlin by Jens (CEO) & Philipp (CTO) 6 games on Facebook; 46 million active users / month 2 games on mobile platforms 70%  of  users  are  female  (age  20-­‐60) 3rd biggest social game developer worldwide 2 new hires / week
  4. 4. what do we do?
  5. 5. games!
  6. 6. 6  
  7. 7. 7  
  8. 8. games for everyone!
  9. 9. core human desire
  10. 10. 10  
  11. 11. 11  
  12. 12. 12  
  13. 13. ...why casual games?
  14. 14. 1. No entry barriers No installation necessary & Free to play
  15. 15. 2. Quick – „I only have a 10 min break“ 3 min to understand the game Appointment Gaming 3 min 4 hours Short core game loop 23 hours 70 hours
  16. 16. 3. Place – Continue playing anywhere, anytime
  17. 17. Social games are disrupting thetraditional games industry Social  games   Modern  consoles     (Playsta?on,  XBOX)   Home  computers   (C64  /  Amiga)   Early   consoles   (Atari)   1970   1980   1990   2000   2010   2020   Old  world   New  world   Audience   Core  /  Heavy   Everyone   Development   Product   Service   Promo?on   Mass  adver?sing   Viral   Business  Model   One  ?me  fee   Freemium  
  18. 18. ...but how do we dosuccessful games for everyone?
  19. 19. =   +  Wooga combines metrics with emotions
  20. 20. #1 §  Launched July 2009 §  Biggest brain training game on Facebook
  21. 21. May 2009: Brain Buddies
  22. 22. August 2009
  23. 23. #2 §  Launched February 2010 §  Top 20 Facebook game §  Pop colourful bubbles and explore the secrets of a mysterious island §  European Games Award 2010: Best European Social Game
  24. 24. #3§  Launched May 2010§  Top 20 Facebook game§  Grow crazy plants and build your own unique Monster Garden.
  25. 25. #4 §  Launched: December 2010 §  Cure cute pets of funny diseases while building your own pet hospital.
  26. 26. #5 §  Launched: March 15, 2011 §  Click as many gems as possible in 60s §  Already a top 20 Facebook game §  Fastest growing Facebook app today §  European Games Award 2011: Best European Social Game
  27. 27. #6 §  Launched: August 15, 2011 §  Beautiful story and art §  Build your medieval city and explore adventures with your friends §  In Top 20 of fastest growing Facebook games today
  28. 28. I.  About WoogaII.  Case Study Monster WorldIII.  PS. We‘re hiring!
  29. 29. Prototyping
  30. 30. Human gardener or ...
  31. 31. ... Monsters ?
  32. 32. ...and how do monsters make money?
  33. 33. 0.3%   Customize  avatar   2.3%   Decora:on  Items   2.8%   Expansions  6.3%   Instant  Build   9.6%   Materials   10.5%   Coins  
  34. 34. Decorative virtual items
  35. 35. Decorative virtual items
  36. 36. Magic Wands~ 35 %!
  37. 37. Crafting with woogoo~ 30 %!
  38. 38. ...what about user feedback?
  39. 39. ... A/B tests & iterations!
  40. 40. design prototype usability test awful awesome! production
  41. 41. Iteration: 0ptimize the tutorial Step   New  users  (last  24h)   38.863   01  -­‐  Flash  begin  (0%)   93,0%   02  -­‐  Flash  complete  (100%)   86,5%   03  -­‐  Tutorial  –  first  harvest  completed   82,7%   04  -­‐  Tutorial  –  first  plan?ng  completed   82,5%   Example:  1.3%   drop  is  deemed   05  -­‐  Tutorial  –  Mr  T’s  magic  applied   81,1%   unacceptable  and   06  -­‐  Tutorial  –  second  harvest  compl.   79,8%   game  is  op?mized   07  -­‐  Level  2  reached   79,6%   accordingly   08  -­‐  Tutorial  completed  (plowing)   79,4%   09  -­‐  Level  3  reached   78,8%   10  -­‐  Level  4  reached   77,5%   11  –  Level  5  (or  higher)  reached   77,2%  
  42. 42. A/B test: pricing magic wands old! new! + 24 %!
  43. 43. A/B test: different invite slots 111% 100% 104%
  44. 44. A/B test: add wands button + 23 %!
  45. 45. Iteration: balancing 5min 3min
  46. 46. A/B  test:  growth  ?me  of  lemonade  bushes     min  =>  3  min  5       7  day  ret       3  day  ret         1  day  ret  Reached  lvl  4   3  min  Reached  lvl  3   5  min   0%   10%   20%   30%   40%   50%   60%  
  47. 47. ... and yes, it works!
  48. 48. 20.000.000   Rank #4 18.000.000   16.000.000   Rank #6 Diamond Dash launch 14.000.000   Rank #7 12.000.000   Happy Hospital launch Rank #15MAU   10.000.000   Monster World ramp-up 8.000.000   Facebook reduces virality 6.000.000   4.000.000   2.000.000   Bubble Island launch Brain Buddies launch 0  
  49. 49. We connect with our users throughemotional games and engagingcharacters!
  50. 50. I.  About WoogaII.  Case Study Monster WorldIII.  PS. We‘re hiring!
  51. 51. Don’t think aboutworking at other companies!
  52. 52. Our office in Berlin
  53. 53. We are the world of gaming§  more than 160 colleagues§  from 28 nations and§  our games played in more than 200 countries§  Wooga wants to bring games to even more countries to reach people all over the world. colleagues from 28 nations > 2.5% of Facebook gamers playing wooga games > 0.5% of Facebook gamers playing wooga games
  54. 54. Small teams, huge impact §  flexible project management§  small teams of 10 - 15 people§  interdisciplinary working environment (engineers, pm & game artists) Diamond  Dash  DAU 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0
  55. 55. Casual games, casual workplace§  value personality & performance over rules, team fitting§  no suits, open office space & flat hierarchies§  awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits) here casual Friday happens every day!
  56. 56. Tap into your full potential how do we learn teambuilding from each other? budgets for every team to get the §  brownbag lunches! people stronger connected to each §  daily standups other! personal development: §  budget of € 1.500 per employee / year §  2 paid days off for personal education
  57. 57. Woogas like cool party locations
  58. 58. Come and join our awesome team! Check out our open job positions: www.wooga.com/jobs/
  59. 59. check out: wooga.com/jobs anne@wooga.com

×