wooga @ Live Shopping Days - March 22nd, 2011

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Here is a presentation on “What Drives Social? What Drives Commerce?” by Jens Begemann, Founder and CEO of wooga, about what drives social games and the economics behind running a successful social gaming company.

Jens talks about how wooga as a company is using in-depth analytics to continuously refine our games, so that they can more effectively serve our customers. This deep analysis lends us the ability to extensively target our games and ads to specific audiences. Developing a social game isn’t just about developing a product – it’s about developing a service that continues to satisfy the needs of our customers.

However, hard statistics aren’t enough to attract and retain gamers – you need a heart too. wooga strives to combine the emotions of Pixar with Google’s analytics, so that our customers feel engaged and emotionally attached to our characters.

There’s a lot more Jens has to say – enjoy the presentation!

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wooga @ Live Shopping Days - March 22nd, 2011

  1. 1. + Social Games – What Drives Social? What drives Commerce? Jens Begemann Founder & CEO wooga
  2. 2. wooga – world of gaming About wooga Jens Begemann Founded January 2009 Founder & CEO Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of €5m+) International team of 70 from 20 countries in Berlin Key stats 5 games on Facebook; Over 18m active users Biggest European social game developer Only 5% of users from advertising 70% of users are female (age 20-60) 2
  3. 3. Techcrunch:“wooga is fightingthe good fight forEurope”
  4. 4. #1 Launched July 2009 Biggest brain training game on Facebook
  5. 5. #2  Launched February 2010  Top 20 Facebook game  Pop colourful bubbles and explore the secrets of a mysterious island.
  6. 6. #3 Launched May 2010 Top 20 Facebook game Grow crazy plants and build your own unique Monster Garden.
  7. 7. #4  Launched: December 2010  Cure cute pets of funny diseases while building your own pet hospital.
  8. 8. #5  Launched: March 2011 (last Tuesday)  Click as many gems as possible in 60 seconds  Already more than 300.000 Players
  9. 9. = +wooga strives to combine the emotions of Pixar with the analytics of Google 9
  10. 10. We connect with our users throughemotional games and engaging characters 10
  11. 11. Analytics: We provide a great userexperience by obsessing on metrics Step New users (last 24h) 38.863 01 - Flash begin (0%) 93,0% 02 - Flash complete (100%) 86,5% 03 - Tutorial - two rooms built 82,7% Example: 1.4% drop is deemed 04 - Tutorial - four rooms built 82,5% unacceptable 05 - Tutorial - welcome first pet 81,1% and game is 06 - Tutorial - slot machine for first time 79,8% optimized 07 - Tutorial - first battery 79,6% accordingly 08 - Tutorial - first patient treated 79,4% 09 - Tutorial - treatment complete 78,8% 10 - Tutorial - clean machine 77,5% 11 - Tutorial - return to reception 77,2% 11
  12. 12. Analytics: A/B test of differentcharacters! Welcome Bill! Welcome Bill! Welcome Bill! I’ll help you get I’ll help you get I’ll help you get started on your started on your started on your garden. garden. garden. 12
  13. 13. A/B test different prices for magic wands 13
  14. 14. DAU August 1.1Millions 1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 300.000 0.2 0.1 0 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 14
  15. 15. DAU end of 2010 1.1Millions 1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 15
  16. 16. 17Thank you for your attention Jens Begemann @begemann facebook.com/jensbegemann

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