Here is a presentation on “What Drives Social? What Drives Commerce?” by Jens Begemann, Founder and CEO of wooga, about what drives social games and the economics behind running a successful social gaming company.
Jens talks about how wooga as a company is using in-depth analytics to continuously refine our games, so that they can more effectively serve our customers. This deep analysis lends us the ability to extensively target our games and ads to specific audiences. Developing a social game isn’t just about developing a product – it’s about developing a service that continues to satisfy the needs of our customers.
However, hard statistics aren’t enough to attract and retain gamers – you need a heart too. wooga strives to combine the emotions of Pixar with Google’s analytics, so that our customers feel engaged and emotionally attached to our characters.
There’s a lot more Jens has to say – enjoy the presentation!