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Killer Game LoopsCase: Magic Land<br />Henric Suuronen<br />Head of Studio at wooga<br />
Henric Suuronen<br />
4<br />Today’s Agenda<br />Game Loop<br />Smart-Depth<br />Closure<br />Case: Magic Land<br />Post-Launch Iteration<br />
KILLER GAME LOOPS<br />
Game Loop?<br />The chain of actions you do over and over again<br />Usually to generate soft currency<br />
BUY FISH<br />SELL FISH<br />GROW FISH<br />
BUY PLOT<br />BUY & PLACE ITEM<br />WAIT  INCOME<br />COLLECT<br />INCOME<br />
Common loop mistakes<br />Object disappears at the end<br />User does not get in-game money from the Core loop -> focus el...
Good Game Loop?<br />Real-life simulation<br />Fun 1 time – Fun 1000 times<br />Few steps (4-6 max)<br />Requests tied to ...
Smart-Depth<br />An extra layer ON the core game loop that adds strategy and more ‘game’<br />
ITEM INTERDEPENDENCY<br />
FLOW PLANNING<br />
TIMING - PLANNING<br />
SMART-DEPTH<br />
SMART-DEPTH<br />Un-fog optimally<br />Utilize Outposts<br />
Game Closure<br />“I will define closure as the ability to leave the game with a feeling of certainty that one has done al...
GOOD CLOSURE<br />
BAD CLOSURE<br />
CLOSURE<br />
CLOSURE<br />Timers & bars<br />Blinking Icons<br />
Loop Closure<br />All actions done rewards waiting<br />Variable / fixed times<br />Energy Re-fills  - timer<br />Knows p...
Change Loop after launch?<br />
Checklist<br />
Checklist<br />THIS IS NOT HOW YOU MAKE GAMES!<br />
BE HUMBLE<br />
29<br />
BOARD GAME<br />
CITY GAME<br />ADVENTURE GAME<br />OPTIMALPLACING<br />PLACE &BUILDHOUSE<br />WHACK<br />NPC/OBJECT<br />MORE SPACE/ITEMS<...
LEGO PROTOTYPING<br />
Concept Shot<br />CONCEPT SHOT<br />
Prototyping / early 1st playable<br />GAME 1st Playable<br />
User Testing<br />USER TESTING<br />
Closed Beta<br />CLOSED BETA<br />
LAUNCH 15th August<br />
POST-LAUNCH <br />ITERATION<br />
week 1	          week 2	 week 3	        week 4	week5<br />First 5 weeks show promise<br />
Focus: Improve Retention<br />
Problems Identified<br />Too many dropping even before seeing the game.<br />
Problems Identified<br />- Too few completing tutorial<br />- Too many dropping  L2  L3<br />- Way too many dropping L3 ...
Data will show you there is a problem but very rarely suggest why.<br />
USABILITY<br />
OBJECTIVE & STORY<br /><ul><li>Goals to support Objective (becoming ruler)
More & Better Story Goals</li></li></ul><li>RE-SHUFFLE GOALS<br />
Extending Tutorial<br />EXTEND TUTORIAL<br />
BALANCING<br />Resource& RewardAmounts<br />Progression Speed<br />Energy& Level-up<br />
Solved Problems?<br />1-day retention: +3-4 percentage points<br />7-day retention: +3-5 pp.<br />
Work continues…<br />Iterate, validate, iterate<br />validate, iterate, validate<br />iterate, validate, iterate…<br />
WHAT IS POSSIBLE<br />
apps.facebook.com/magicland<br />
Thank You!<br />wooga.com/jobsBlog:gameschangedmylife.com<br />Twitter: @Henricgames<br />
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Killer game-loops-case-magic-land final

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Presentation at Sociality Rocks, Kiev Ukraine 27.09.2011

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Killer game-loops-case-magic-land final

  1. 1. Killer Game LoopsCase: Magic Land<br />Henric Suuronen<br />Head of Studio at wooga<br />
  2. 2.
  3. 3. Henric Suuronen<br />
  4. 4. 4<br />Today’s Agenda<br />Game Loop<br />Smart-Depth<br />Closure<br />Case: Magic Land<br />Post-Launch Iteration<br />
  5. 5. KILLER GAME LOOPS<br />
  6. 6. Game Loop?<br />The chain of actions you do over and over again<br />Usually to generate soft currency<br />
  7. 7.
  8. 8. BUY FISH<br />SELL FISH<br />GROW FISH<br />
  9. 9.
  10. 10. BUY PLOT<br />BUY & PLACE ITEM<br />WAIT INCOME<br />COLLECT<br />INCOME<br />
  11. 11. Common loop mistakes<br />Object disappears at the end<br />User does not get in-game money from the Core loop -> focus else<br />Too complex/imaginary<br />Slow animations -> not responsive<br />Several Game Loops<br />Too simple<br />
  12. 12. Good Game Loop?<br />Real-life simulation<br />Fun 1 time – Fun 1000 times<br />Few steps (4-6 max)<br />Requests tied to it <br />Smart-Depth<br />Good Closure<br />
  13. 13. Smart-Depth<br />An extra layer ON the core game loop that adds strategy and more ‘game’<br />
  14. 14. ITEM INTERDEPENDENCY<br />
  15. 15. FLOW PLANNING<br />
  16. 16. TIMING - PLANNING<br />
  17. 17. SMART-DEPTH<br />
  18. 18. SMART-DEPTH<br />Un-fog optimally<br />Utilize Outposts<br />
  19. 19. Game Closure<br />“I will define closure as the ability to leave the game with a feeling of certainty that one has done all one can do and that things will be okay until one returns[..]”<br />(Brenda Brathwaite)<br />
  20. 20. GOOD CLOSURE<br />
  21. 21. BAD CLOSURE<br />
  22. 22. CLOSURE<br />
  23. 23. CLOSURE<br />Timers & bars<br />Blinking Icons<br />
  24. 24. Loop Closure<br />All actions done rewards waiting<br />Variable / fixed times<br />Energy Re-fills - timer<br />Knows punishment rules<br />Same state when returning<br />
  25. 25. Change Loop after launch?<br />
  26. 26. Checklist<br />
  27. 27. Checklist<br />THIS IS NOT HOW YOU MAKE GAMES!<br />
  28. 28. BE HUMBLE<br />
  29. 29. 29<br />
  30. 30. BOARD GAME<br />
  31. 31. CITY GAME<br />ADVENTURE GAME<br />OPTIMALPLACING<br />PLACE &BUILDHOUSE<br />WHACK<br />NPC/OBJECT<br />MORE SPACE/ITEMS<br />BUY HOUSE<br />BUY <br />MAP<br />UN-FOG<br />COLLECT<br />INCOME<br />WAIT INCOME<br />OPTIMAL<br />
  32. 32. LEGO PROTOTYPING<br />
  33. 33. Concept Shot<br />CONCEPT SHOT<br />
  34. 34. Prototyping / early 1st playable<br />GAME 1st Playable<br />
  35. 35. User Testing<br />USER TESTING<br />
  36. 36. Closed Beta<br />CLOSED BETA<br />
  37. 37. LAUNCH 15th August<br />
  38. 38. POST-LAUNCH <br />ITERATION<br />
  39. 39. week 1 week 2 week 3 week 4 week5<br />First 5 weeks show promise<br />
  40. 40. Focus: Improve Retention<br />
  41. 41. Problems Identified<br />Too many dropping even before seeing the game.<br />
  42. 42. Problems Identified<br />- Too few completing tutorial<br />- Too many dropping L2  L3<br />- Way too many dropping L3  L4<br />
  43. 43. Data will show you there is a problem but very rarely suggest why.<br />
  44. 44.
  45. 45. USABILITY<br />
  46. 46. OBJECTIVE & STORY<br /><ul><li>Goals to support Objective (becoming ruler)
  47. 47. More & Better Story Goals</li></li></ul><li>RE-SHUFFLE GOALS<br />
  48. 48. Extending Tutorial<br />EXTEND TUTORIAL<br />
  49. 49. BALANCING<br />Resource& RewardAmounts<br />Progression Speed<br />Energy& Level-up<br />
  50. 50. Solved Problems?<br />1-day retention: +3-4 percentage points<br />7-day retention: +3-5 pp.<br />
  51. 51. Work continues…<br />Iterate, validate, iterate<br />validate, iterate, validate<br />iterate, validate, iterate…<br />
  52. 52. WHAT IS POSSIBLE<br />
  53. 53. apps.facebook.com/magicland<br />
  54. 54. Thank You!<br />wooga.com/jobsBlog:gameschangedmylife.com<br />Twitter: @Henricgames<br />

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