Casual Connect Europe 2015
The mobile games industry is a cut-throat place. Each week thousands of apps are competing for promotion from the major distribution platforms, yearning for the attention of more than a billion smartphone users around the world. Simply releasing your game and hoping for results won’t do any more. With increasing costs in performance marketing, even multi-million dollar budgets are no guarantee for a sustainable top grossing hit game. New mobile games need a different approach, one that reflects the ever changing nature of the app store. With Wooga’s next game, Agent Alice, we’re combining performance marketing, branding and PR to create buzz and awareness for Agent Alice before it’s launch at the end of February. In this session Philipp, part of our growth team, will go into more details about the strategy and share what we’ve learnt so far. P erhaps this talk will be about failure, perhaps about a great success. We simply don’t know yet. That’s the beauty of the app store.