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Building	  Diamond	  Dash:   	     four	  key	  learnings                          	  
• 24m	  downloads	  • Last	  Wednesday	  	    Top	  10	  grossing	  game	  in	    46	  countries	  • At	  launch	  game	  ...
Polishing	  Step	  1:	  Polish	  like	  crazy	  
Step	  2:	  Make	  Apple	  love	  you	  
Step	  3:	  Focus	  on	  retenBon	  
Step	  4:	  Metrics-­‐driven	  dev	  
Building	  Diamond	  Dash	  iOS:	  four	  key	  learnings	    1.  Develop	  and	  polish	  your	  app	    2.  Make	  Apple...
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Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)

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Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)

  1. 1. Building  Diamond  Dash:   four  key  learnings  
  2. 2. • 24m  downloads  • Last  Wednesday     Top  10  grossing  game  in   46  countries  • At  launch  game  of  the   week  worldwide  (ex-­‐US)  
  3. 3. Polishing  Step  1:  Polish  like  crazy  
  4. 4. Step  2:  Make  Apple  love  you  
  5. 5. Step  3:  Focus  on  retenBon  
  6. 6. Step  4:  Metrics-­‐driven  dev  
  7. 7. Building  Diamond  Dash  iOS:  four  key  learnings   1.  Develop  and  polish  your  app   2.  Make  Apple  love  you   3.  Focus  on  retenBon,  not  installs   4.  Metrics-­‐driven  development  QuesBons?  Comments?  Insults?  jan@wooga.com  

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