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PLATFORM STRATEGY
WHERE ARE WE GOING?
• Examples of platforms and their elements
• Value and the effect of context
• Product strategy and di...
LEGALESE
"The fair use of a copyrighted work, including such
use by reproduction in copies or phonorecords or by
any other...
WHAT MAKES A PLATFORM?
• Clearly understood elements
• Defining technology
distinguishable from elements
• Sustainable adv...
SUSTAINABLEVECTORS OF
DIFFERENTIATION
• Using unique features
• By improved productivity
• With higher-performance product...
CONTEXT MATTERS
DEFINITION OFVALUE
• Hiring a product
• Outcomes
DISRUPTIVE STRATEGY
DIS-INTEGRATION OFVALUE
CHAIN
DIS-INTEGRATION OFVALUE
CHAIN
WHEN THINGS ARE NOT
WELL DEFINED
ALIGNMENT
TODD'S FIRST DAY
What is the Strategy?
BAD ASSUMPTIONS
What's the contextual issue?
THEY DON'T GET IT
What is the value problem?
VALUE IS ELUSIVE AND
CONTEXTUAL
Can you articulate the value?
THE WHEELS ARE
FALLING OFF THE BUS
What went wrong?
A SOLUTION FROM
NOWHERE
Where do creative solutions come from?
WHAT’S THE PLATFORM?
Cultural Knowledge
REFERENCESMichael E. McGrath
Product Strategy for HighTechnology Companies
Clayton Christensen
The Innovators Dilemma
The ...
Platform strategy
Platform strategy
Platform strategy
Platform strategy
Platform strategy
Platform strategy
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Platform strategy

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How does platform strategy effect product strategy? Platforms effect the cost structure of products, pricing strategy, product line, vectors of differentiation, and ultimately the value delivered. This talk/discussion will look at how platforms enable and limit product strategy.

Published in: Business, Technology

Platform strategy

  1. 1. PLATFORM STRATEGY
  2. 2. WHERE ARE WE GOING? • Examples of platforms and their elements • Value and the effect of context • Product strategy and disruption • Effects on value chain and platform • Case Study
  3. 3. LEGALESE "The fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright" - Copyright Act of 1976, 17 U.S.C 107
  4. 4. WHAT MAKES A PLATFORM? • Clearly understood elements • Defining technology distinguishable from elements • Sustainable advantage through differentiation • One market per platform
  5. 5. SUSTAINABLEVECTORS OF DIFFERENTIATION • Using unique features • By improved productivity • With higher-performance products • Through design
  6. 6. CONTEXT MATTERS
  7. 7. DEFINITION OFVALUE • Hiring a product • Outcomes
  8. 8. DISRUPTIVE STRATEGY
  9. 9. DIS-INTEGRATION OFVALUE CHAIN DIS-INTEGRATION OFVALUE CHAIN
  10. 10. WHEN THINGS ARE NOT WELL DEFINED
  11. 11. ALIGNMENT
  12. 12. TODD'S FIRST DAY What is the Strategy?
  13. 13. BAD ASSUMPTIONS What's the contextual issue?
  14. 14. THEY DON'T GET IT What is the value problem?
  15. 15. VALUE IS ELUSIVE AND CONTEXTUAL Can you articulate the value?
  16. 16. THE WHEELS ARE FALLING OFF THE BUS What went wrong?
  17. 17. A SOLUTION FROM NOWHERE Where do creative solutions come from?
  18. 18. WHAT’S THE PLATFORM? Cultural Knowledge
  19. 19. REFERENCESMichael E. McGrath Product Strategy for HighTechnology Companies Clayton Christensen The Innovators Dilemma The Innovators Solution Anthony Ulwick What CustomersWant Marco Iansiti The Keystone Advantage Jose Briones Beyond Stage Gate:A new approach for innovation

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