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The talk starts describing the plan and actions made in order to create Plone Cono Sur (aka plonosur). Plonosur is a Plone User Group for spanish speaker from people from Argentina, Bolivia, Chile, Paraguay and Uruguay. It was started in January 2007 and today is one of the most active Plone local communities. The first Plonosur meeting will be during the Jornadas Regionales de Software libre with more than 10 talks, two free developer courses and a PloneGetPaid sprint (last year in the same event there were just one talk). The talk main objective is to discuss about Plone marketing actions and how to practice Plone advocacy and ilustrate them with Plone Cono Sur experiences.