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Marketing & Communications Channels in the Construction Industry

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Here is Chris Ashworth's (Competitive Advantage) presentation from the 'Mobile Apps in the Built Environment' event with The Building Centre - March 2012 - #BEapps

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Marketing & Communications Channels in the Construction Industry

  1. 1. Competitive Advantage Consultancy Limited Chris Ashworth Marketing & Communications Channels for the Construction Industry
  2. 2. Construction Media IndexObjectives• Provide impartial report for the use of construction industry• Identify the key hard copy and electronic media used by category of decision maker and market sector• Identify the publications which are actually read• Second year of reporting
  3. 3. Construction Media IndexMethodology• Survey 682 respondents – Architects, Interior Designers, Building Services Engineers, Quantity Surveyors, Main Contractors, M&E Contractors, Housebuilders – Residential, Education, Healthcare, Retail, Offices, Leisure, Factories, Infrastructure• Further details:http://www.cadvantage.co.uk/construction-research/cmi-2012.aspx
  4. 4. Selecting your Media • Traditional • Blogs • eNewsletters • Social Media • Twitter • AppsGrowth in digital but traditional still important
  5. 5. Communication channels used by categoryVideoPodcastBlogeNewsSocial MediaTrade Journal Trade Journal 100% Social Media 90% 80% eNews 70% 60% Blog 50% 40% Podcast 30% 20% 10% Video 0% Architects M&E Sub-contractor Housebuilder Main Contractors Interior Designer Quantity Surveyor B. Services Engineers © Competitive Advantage Consultancy Ltd
  6. 6. Communication channels communication channels used used by Building Services by Architects 100% Engineers 82% 89% 64% 73% 52% 28% 23% 20% 11% 13%8% Communication channels Communication channels used used by Housebuilders by Main Contractors 83% 94% 77% 80% 22% 32%5% 4% 9% 10% 12% 12% © Competitive Advantage Consultancy Ltd
  7. 7. Don’t Read Hardcopy or Online Journals 64% 54% 51% 46% Online Hardcopy 38% 37% 35% 30% 22% 21% 21% 17% 14% 4%Architects Building Housebuilder Interior M&E Sub- Main Quantity Services Designer contractor Contractors Surveyor Engineers © Competitive Advantage Consultancy Ltd
  8. 8. Readership of Trade Journals across sector either Hardcopy or Online 100% 96% 94% 89% 91% 83% 83%Architects B. Services Housebuilder Interior M&E Sub- Main Quantity Engineers Designer contractor Contractors Surveyor © Competitive Advantage Consultancy Ltd
  9. 9. Who reads eNewsletters? 100% 64% 52% 47% 39% 32% 22%Architects B. Services Housebuilder Interior Designer M&E Sub- Main Contractors Quantity Surveyor Engineers contractor © Competitive Advantage Consultancy Ltd
  10. 10. Who uses social media for work? 82% 80% 78% 77% 73% 36% 16%Architects B. Services Housebuilder Interior Designer M&E Sub- Main Contractors Quantity Surveyor Engineers contractor © Competitive Advantage Consultancy Ltd
  11. 11. Use Twitter for Work 57% 52% 47% 46% 42% 40% 2011 2012 17% 17% 15% 12% 9% 5% 4% 3%Architects Building Housebuilder Interior M&E Sub- Main Quantity Services Designer contractor Contractors Surveyor Engineers © Competitive Advantage Consultancy Ltd
  12. 12. Usage of Apps 22% 19% 16% 1% 0% 0% 0%Architects Building Services Housebuilder Interior Designer M&E Sub- Main Contractors Quantity Engineers contractor Surveyor © Competitive Advantage Consultancy Ltd
  13. 13. Popular Apps ArchitectsArchitects Formulator, Go BIM, Twitter,BD online, The Construction Index ,Colorsnap, Drawvis, LinkedIn, ArchDaily, Autocad Viewer, CAD Touch,Dezeen, Globeconvert, Graphpad,Green Builder Magazine, Hootsuite,Make, Monocle, Tumblr, Turbo Viewer,Zaha Hadid
  14. 14. www.cadvantage.co.uk www.cadvantage-blog.co.ukChris Ashworth @CompetitiveAchris@cadvantage.co.uk companies/competitive-advantageMobile: 07747 626095 cadvantagemarketingFax: 01252 836850 Competitive Advantage Consultancy Limited Growth through customer focus

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