Era of Mobile Ads
Hong Ting   Wenhan      Mickey
@hongting   @ybother   @mickeyckm
Increase in Connected Devices
Open Application Platforms
Application Download Trends


                  iGV     Malls.SG
     SG Buses
                 20,000   13,444
      27,0...
Confluence of Trends
Mobile Advertising is Effective
Adds Value to the Ecosystem
Mobile Ads Increasingly Adopted
Gap in Ad Industry
• Mobile Ad is
  – Relatively New Market
  – Geography specific
  – Credible local platform yet to emer...
2359Media Ad Channel
    Location-Based
•
    User motive targeted
•
    Non-intrusive
•
    Track Campaign effectiveness
•
Platform for Mobile Ads
Advertisers

                           Publishers




Advertising
 Agencies
SGMalls




Mall Information Search
Across Platforms
Contact Us
• Hong Ting
  – hongting.wong@2359media.com
  – @hongting
  – Mobile: 96483064
• Wenhan
  – wenhan.zhou@2359med...
Q&A
Upcoming SlideShare
Loading in …5
×

Era of Mobile Advertising

915 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
915
On SlideShare
0
From Embeds
0
Number of Embeds
230
Actions
Shares
0
Downloads
92
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Era of Mobile Advertising

  1. 1. Era of Mobile Ads
  2. 2. Hong Ting Wenhan Mickey @hongting @ybother @mickeyckm
  3. 3. Increase in Connected Devices
  4. 4. Open Application Platforms
  5. 5. Application Download Trends iGV Malls.SG SG Buses 20,000 13,444 27,000 SG4D SGPools SGToto 12,410 6,207 5,791
  6. 6. Confluence of Trends
  7. 7. Mobile Advertising is Effective
  8. 8. Adds Value to the Ecosystem
  9. 9. Mobile Ads Increasingly Adopted
  10. 10. Gap in Ad Industry • Mobile Ad is – Relatively New Market – Geography specific – Credible local platform yet to emerge
  11. 11. 2359Media Ad Channel Location-Based • User motive targeted • Non-intrusive • Track Campaign effectiveness •
  12. 12. Platform for Mobile Ads Advertisers Publishers Advertising Agencies
  13. 13. SGMalls Mall Information Search
  14. 14. Across Platforms
  15. 15. Contact Us • Hong Ting – hongting.wong@2359media.com – @hongting – Mobile: 96483064 • Wenhan – wenhan.zhou@2359media.com – @ybother – Mobile: 90467340
  16. 16. Q&A

×