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3 Delusions


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3 Delusions

  1. 1. Delusion No. 1: You should always get a referral when you&apos;re in front of the referral source.<br /><ul><li>fully functional referral system, most of the referral process is going on without your presence.
  2. 2. Train clients and referral partners
  3. 3. equip your referral partners</li></li></ul><li>Delusion No. 2: To maximize your chances of getting good referrals, it&apos;s best to move from one networking group to another at regular intervals.<br />&quot;scorched-earth&quot; networking doesn’t work<br />More hunting in nature<br />Spent time to build fruitful win-win relationship<br />&quot;Time equals money?“<br />
  4. 4. Delusion No. 3: Your best source of referrals is your customers.<br />The only referrals they&apos;ve ever received are from customers.<br />True but some other sources can be better & steadier<br />Best referral sources are referral partners whom you give referrals to; most times they reciprocate<br />Some business partners who share similar target customers and being professional at sales will be significantly more effective as referral sources.<br />