Tweets from Space


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My presentation from the 2011 Special Libraries Association conference on NASA libraries and use of social media. Includes tips for libraries on using social media to communicate with customers and increase awareness of - and support for - library services.

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  • The ‘usual’ outlets: Twitter, Facebook, MySpace, YouTube, flickr. NASA also uses UStreamTV, foursquare, and Gowalla. UStreamTV-live HDTV feeds; foursquare and Gowalla-’locator’ site, users ‘check in’, get tips about the places they visit, earn ‘badges’ for doing new things; Slideshare (not shown in image)-share slides and presentations. There’s also NASA chat, NASA blogs, NASA RSS feeds, NASA apps, NASA Tweetups…lots of possibilities!
  • Tweetups: informal, in-person meetings between Twitter followers of NASA. Users register with the intent to travel to the site of an event (shuttle launch, etc.) and others can follow online at the NASA buzzroom.
  • IT security – for internal communication, need to maintain Agency network security while allowing all 10 Centers to communicate easily. We can’t even see all of our Center Library websites due to differences in IT policy from Center to Center. Also, for external communications (like, need to ensure that only NASA researchers have access to subscription-based resources. Staffing – need enough staff, need to train staff, need to have time to maintain. Funds – additional services can cost money.
  • Learning – learn from others’ use of social media. Don’t be afraid to ask questions, it can help you find the right one! “ shiny syndrome” – trying new social media is great, but don’t spread yourself too thin. You’ll alienate your users and your staff.
  • Conversation – don’t walk away from your users; interaction is possible even if it’s via email and not within the particular tool. Don’t start it if you can’t commit to continuing it. Personal – tell your own story with your own voice
  • Tweets from Space

    1. 1. Special Libraries Association Annual Conference 2011 Jaime Ann Scibelli Science Librarian Wyle Information Systems/NASA Glenn Research Center Cleveland, OH Tweets From Space
    2. 2. Social Media: Friend or Foe? <ul><li>Social media can help your organization: </li></ul><ul><ul><li>Turn non-users into new customers </li></ul></ul><ul><ul><li>Turn customers into advocates </li></ul></ul><ul><ul><li>Build user support </li></ul></ul><ul><ul><li>Raise awareness </li></ul></ul><ul><ul><li>Reach users in multiple locations </li></ul></ul><ul><ul><li>Enable collaboration </li></ul></ul><ul><li>Or, social media can be: </li></ul><ul><ul><li>A burden for staff </li></ul></ul><ul><ul><li>Something they don’t understand how to use </li></ul></ul><ul><ul><li>Something they’re “stuck with” </li></ul></ul><ul><ul><li>Something they ignore </li></ul></ul>
    3. 3. What We’ll Cover <ul><li>NASA’s social media outlets </li></ul><ul><li>NASA Glenn Science & Engineering Library (GSEL) and social media </li></ul><ul><li>How to choose which social media to use </li></ul><ul><li>Challenges </li></ul><ul><li>Before you socialize </li></ul><ul><li>Continuing the conversation </li></ul><ul><li>Links to NASA channels </li></ul><ul><li>Questions? </li></ul>
    4. 4. NASA and Social Media
    5. 5. And Now a Few Numbers… <ul><li>NASA’s first Tweet: May 2008 </li></ul><ul><li>NASA on Twitter now: </li></ul><ul><ul><li>110+ accounts </li></ul></ul><ul><ul><li>800,000+ followers </li></ul></ul><ul><ul><li>20+ astronauts Tweet (including Tweets from space!) </li></ul></ul><ul><li>NASA on Facebook </li></ul><ul><ul><li>426,000+ “likes” (NASA’s main FB account) </li></ul></ul><ul><ul><li>35+ accounts </li></ul></ul><ul><li>NASA Tweetups </li></ul><ul><ul><li>First Tweetup in Jan. 2009 </li></ul></ul><ul><ul><li>15 th Tweetup in Feb. 2011 </li></ul></ul><ul><ul><li>Events have included shuttle launches and live downlinks with the International Space Station </li></ul></ul><ul><li>Statistics from “Taking Social Media Efforts Out of This World”, presentation by Stephanie Schierholz, NASA Office of Communications (HQ) , accessed May 2011. </li></ul>
    6. 6. Internal Use of Social Media @ NASA <ul><li>NASA also uses social media for internal communication across multiple locations </li></ul><ul><li>Yammer – free private social networking tool </li></ul><ul><ul><li>Only those with a verified company email address can join a Yammer community </li></ul></ul><ul><li>Spacebook </li></ul><ul><ul><li>Similar to Facebook, an internal networking site that allows document sharing as well as tagging, chats, etc. </li></ul></ul><ul><ul><li> </li></ul></ul>
    7. 7. NASA Glenn Science & Engineering Library and Social Media
    8. 8. NASA Glenn Science & Engineering Library and Social Media Library resources and recommended websites are bookmarked… … and displayed on the Library’s website
    9. 9. NASA Glenn Science & Engineering Library and Social Media <ul><li>LibraryThing catalog is displayed as a “New Books” widget on the Library’s home page </li></ul>
    10. 10. NASA Glenn Science & Engineering Library and Social Media <ul><li> </li></ul>
    11. 11. NASA Glenn Science & Engineering Library and Social Media <ul><li>Other channels used for user education and community interaction: </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>LibGuides </li></ul></ul><ul><li>For internal communication and project support: </li></ul><ul><ul><li>NASA Exploration Soils Bibliographic Database </li></ul></ul><ul><ul><ul><li>Used for internal sharing of research relevant to soils and terramechanics projects </li></ul></ul></ul><ul><ul><li>Open source wiki from Sourceforge </li></ul></ul><ul><ul><li>Access controlled – potential users must register for access </li></ul></ul><ul><ul><li>Maintained by degreed Librarian </li></ul></ul><ul><ul><ul><li>Watches for copyright issues, develops tag ‘catalog’ </li></ul></ul></ul>
    12. 12. And of Course, the Numbers… <ul><li>Glenn Library’s blog </li></ul><ul><ul><li>~700 views per month </li></ul></ul><ul><ul><li>Started as a blog in 2007 </li></ul></ul><ul><ul><li>Switched to blog in 2010 </li></ul></ul><ul><li>Glenn Library’s Facebook page </li></ul><ul><ul><li>8,000+ fans </li></ul></ul><ul><ul><li>~1,000 monthly active users </li></ul></ul><ul><ul><li>8,000+ lifetime likes </li></ul></ul>
    13. 13. So Many Choices, so Little Time… Which Social Media Outlet(s) do I Use? Before you ask ‘which?’ you need to ask WHAT? and WHY?
    14. 14. What? and Why? <ul><li>Why are you considering social media? What goal(s) do you want to accomplish? </li></ul><ul><ul><li>Expand your user base </li></ul></ul><ul><ul><li>Allow groups in separate geographic locations to collaborate </li></ul></ul><ul><ul><li>Build support for your program or organization </li></ul></ul><ul><ul><li>Increase program visibility </li></ul></ul><ul><ul><li>Capture organizational knowledge </li></ul></ul><ul><ul><li>Archive organizational/program history </li></ul></ul><ul><ul><li>Etc. – the possibilities are endless, and the decision is yours! </li></ul></ul>
    15. 15. Now You Can Ask…Which Social Media Outlet(s) do I Use? <ul><li>Is your audience internal or external? </li></ul><ul><li>Is it easy to use? </li></ul><ul><li>What do you have to say? </li></ul><ul><li>How much interaction do you want to have? </li></ul><ul><ul><li>With your users? </li></ul></ul><ul><ul><li>Between your staff? (Do they need to just share news or do they need collaboration space for bigger projects?) </li></ul></ul><ul><li>What kind of statistics do you need? </li></ul><ul><li>How much money do you have to spend? </li></ul>
    16. 16. Challenges to Consider <ul><li>IT Security </li></ul><ul><li>Ease of use </li></ul><ul><ul><li>Internally – staff need to learn to use it and use it consistently </li></ul></ul><ul><ul><li>Externally – if it’s not easy to learn or easy to use, your users may not stay with you </li></ul></ul><ul><li>Staffing </li></ul><ul><li>Funds </li></ul><ul><li>“ Policing” your outlets – how much do you mediate the conversation? </li></ul><ul><ul><li>Internally – up to library/company policy </li></ul></ul><ul><ul><li>Externally – can also be a PR issue </li></ul></ul>
    17. 17. Before You Start the Conversation <ul><li>Do your homework </li></ul><ul><ul><li>Involve your users in the process if possible (ask for feedback, ‘beta’ testers, etc.) </li></ul></ul><ul><li>Watch and learn </li></ul><ul><li>DO and learn </li></ul><ul><ul><li>Use any outlet or tool in the same way that your users would be using it </li></ul></ul><ul><ul><li>Find the best ways to adapt a tool to your organization’s needs by learning how to use it ‘hands-on’ </li></ul></ul><ul><li>“ Oooh, shiny!” </li></ul><ul><li>Decide on your Terms & Conditions for use and make them easy for your users to find within your site </li></ul><ul><li>Establish internal policies – how often you plan to update, who will enforce user Terms & Conditions , etc. </li></ul>
    18. 18. Continuing the Conversation <ul><li>Make sure it’s a conversation! </li></ul><ul><ul><li>Enable feedback as appropriate </li></ul></ul><ul><ul><li>Respond to comments, posts and questions </li></ul></ul><ul><li>Easy to use, easy to share </li></ul><ul><li>One size does NOT fit all </li></ul><ul><ul><li>Your community members will vary in background, demographics, experience and comfort with social media </li></ul></ul><ul><ul><li>Provide training, Q&A, support </li></ul></ul><ul><li>Make it personal </li></ul><ul><ul><li>Give users an ‘inside look’ or a personal perspective that they otherwise wouldn’t have </li></ul></ul><ul><ul><li>Involve users in events within your organization </li></ul></ul>
    19. 19. Links to NASA Social Media <ul><li>NASA social media </li></ul><ul><li>Glenn Research Center (GRC) </li></ul><ul><li>GRC: </li></ul><ul><ul><li>On Facebook </li></ul></ul><ul><ul><li>On Twitter!/nasa_glenn </li></ul></ul><ul><li>Glenn Research Center Library: </li></ul><ul><ul><li>On Facebook </li></ul></ul><ul><ul><li>On Twitter!/glennlibrary </li></ul></ul><ul><ul><li>On YouTube </li></ul></ul><ul><li>GSEL Mobile STI ONESearch </li></ul><ul><li>“ Taking Social Media Efforts Out of This World”, presentation by Stephanie Schierholz, NASA Office of Communications (HQ) </li></ul>
    20. 20. <ul><li>Questions? </li></ul><ul><li>Thank you! </li></ul>