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Next-Gen Beacons: Understanding the Physical Web

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What if every object at your event had the ability to talk to or notify your guests and bring them deeper into your activation, with one simple click? That's the idea behind the Physical Web, an open-source platform meant to give every object a URL via a simple beacon that does not require an app, just the Chrome browser. Learn how the Physical Web, a more cost-effective solution than a traditional proximity-based beacon + app deployment, will redefine how we interact with objects within event footprints and the world around us.

PRESENTED AT EVENTTECH 2016 (http://eventtech.eventmarketer.com/)

PRESENTATION COMPILED BY:
Mark Stewart
President & Chief Innovation Officer
wonderMakr
https://www.wondermakr.com

CREDITS AND THANKS:
@scottjensen
https://google.github.io/physical-web/
https://bkon.com/resources/

Published in: Technology
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Next-Gen Beacons: Understanding the Physical Web

  1. 1. #IFCADC | #INNOVATION @MECHASTEWART | @wonderMakr Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER
 wondermakr WHAT EVENT MARKETERS CAN LEARN 
 FROM THE MAKER MOVEMENT NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr
  2. 2. #IFCADC | #INNOVATION I’M “WORKING” IN LAS VEGAS #physicalweb | @wondermakr
  3. 3. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  4. 4. #IFCADC | #INNOVATION THIS WILL BE AN “INTERESTING” SESSION #physicalweb | @wondermakr
  5. 5. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  6. 6. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT IS IT?
  7. 7. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW DOES IT “WORK”?
  8. 8. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW CAN YOU USE IT?
  9. 9. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHERE IS IT GOING?
  10. 10. #IFCADC | #INNOVATION OK, LET’S GET… #physicalweb | @wondermakr
  11. 11. #IFCADC | #INNOVATION “PHYSICAL” #physicalweb | @wondermakr
  12. 12. #IFCADC | #INNOVATION WEB #physicalweb | @wondermakr
  13. 13. #IFCADC | #INNOVATION BUT FIRST… #physicalweb | @wondermakr
  14. 14. #IFCADC | #INNOVATION WHY DO I CARE ABOUT THE “PHYSICAL WEB”? #physicalweb | @wondermakr
  15. 15. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  16. 16. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  17. 17. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  18. 18. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  19. 19. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  20. 20. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  21. 21. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  22. 22. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  23. 23. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  24. 24. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  25. 25. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  26. 26. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  27. 27. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  28. 28. #IFCADC | #INNOVATION ALSO… #physicalweb | @wondermakr
  29. 29. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  30. 30. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  31. 31. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  32. 32. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  33. 33. #IFCADC | #INNOVATION OK. THAT’S ENOUGH. GET ON WITH IT. #physicalweb | @wondermakr
  34. 34. #IFCADC | #INNOVATION LET’S GET… #physicalweb | @wondermakr
  35. 35. #IFCADC | #INNOVATION “PHYSICAL” #physicalweb | @wondermakr
  36. 36. #IFCADC | #INNOVATION WEB #physicalweb | @wondermakr
  37. 37. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  38. 38. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT IS IT?
  39. 39. #IFCADC | #INNOVATION “WALK UP AND USE ANYTHING” #physicalweb | @wondermakr
  40. 40. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  41. 41. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  42. 42. #IFCADC | #INNOVATION#physicalweb | @wondermakr EVERYTHING is just a tap away See what’s useful or interesting ANY object/place can broadcast
  43. 43. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  44. 44. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S FRICTIONLESS
  45. 45. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S OPEN
  46. 46. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S BUILT ON TOP OF THE WEB
  47. 47. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW DOES IT “WORK”?
  48. 48. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  49. 49. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  50. 50. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  51. 51. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  52. 52. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  53. 53. #IFCADC | #INNOVATION#physicalweb | @wondermakr APP BEACONS PHYSICAL WEB BEACONS • Communicate only with mobile apps ! • Proprietary ! • Less data passed ! • Public signal ! • No API ! ! ! ! ! • Communicates with mobile apps 
 and browsers ! • Open source ! • More data passed ! • Can be secured for authorized users ! • Multiple APIs
  54. 54. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  55. 55. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  56. 56. #IFCADC | #INNOVATION#physicalweb | @wondermakr OMG…FREE SWAG.
  57. 57. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHO AM I?
  58. 58. #IFCADC | #INNOVATION#physicalweb | @wondermakr GORDON MOORE
  59. 59. #IFCADC | #INNOVATION#physicalweb | @wondermakr GORDON MOORE NUMBER OF TRANSISTORS AND RESISTORS ON A CHIP DOUBLES EVERY 24 MONTHS
  60. 60. #IFCADC | #INNOVATION BEACON LIFESPAN #physicalweb | @wondermakr
  61. 61. #IFCADC | #INNOVATION#physicalweb | @wondermakr 2014 2015 2016 6 months 2 years 10 years 2017+ Infinite
  62. 62. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  63. 63. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  64. 64. #IFCADC | #INNOVATION#physicalweb | @wondermakr Future supportOS Notifications AppsBrowsers
  65. 65. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  66. 66. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  67. 67. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  68. 68. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  69. 69. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT PROXY SERVICES DO • Associate beacon with URL ! • Beacon management (schedule, range, etc.) ! • Filter unwanted URLs ! • Rank URLs (just like on the web) ! • Reporting and analytics ! ! ! ! !
  70. 70. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  71. 71. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  72. 72. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
  73. 73. #IFCADC | #INNOVATION LET’S GET… #physicalweb | @wondermakr
  74. 74. #IFCADC | #INNOVATION YOU SET UP ON THE 
 PHYSICAL WEB #physicalweb | @wondermakr
  75. 75. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  76. 76. #IFCADC | #INNOVATION iOS SET UP #physicalweb | @wondermakr
  77. 77. #IFCADC | #INNOVATION#physicalweb | @wondermakr TURN BLUETOOTH ON
  78. 78. #IFCADC | #INNOVATION#physicalweb | @wondermakr SWIPE DOWN FOR NOTIFICATIONS SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”
  79. 79. #IFCADC | #INNOVATION#physicalweb | @wondermakr SCROLL WIDGETS - ADD CHROME
  80. 80. #IFCADC | #INNOVATION#physicalweb | @wondermakr OPT-IN TO PHYSICAL WEB
  81. 81. #IFCADC | #INNOVATION#physicalweb | @wondermakr THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.
  82. 82. #IFCADC | #INNOVATION ANDROID SET UP #physicalweb | @wondermakr
  83. 83. #IFCADC | #INNOVATION IT’S PROBABLY ALREADY SET UP #physicalweb | @wondermakr
  84. 84. #IFCADC | #INNOVATION#physicalweb | @wondermakr v49+ v4.4+ (Kit Kat)
  85. 85. #IFCADC | #INNOVATION LET’S MAKE iOS USERS FEEL BETTER… #physicalweb | @wondermakr
  86. 86. #IFCADC | #INNOVATION#physicalweb | @wondermakr +
  87. 87. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO GOOGLE SETTINGS
  88. 88. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO PRIVACY SETTINGS SELECT “PHYSICAL WEB”
  89. 89. #IFCADC | #INNOVATION#physicalweb | @wondermakr YUP, IT’S ON
  90. 90. #IFCADC | #INNOVATION#physicalweb | @wondermakr ANDROID MARSHMALLOW
 OPT-IN FOR RUNTIME PERMISSION
  91. 91. #IFCADC | #INNOVATION#physicalweb | @wondermakr OH, HI THERE BEAUTIFUL ;)
  92. 92. #IFCADC | #INNOVATION#physicalweb | @wondermakr ANDROID INSTRUCTIONS FOR GOOGLE “NEARBY”
  93. 93. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO GOOGLE SETTINGS
  94. 94. #IFCADC | #INNOVATION#physicalweb | @wondermakr WALK UP AND USE ANYTHING
  95. 95. #IFCADC | #INNOVATION REPORTING #physicalweb | @wondermakr
  96. 96. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  97. 97. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  98. 98. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  99. 99. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW CAN YOU USE IT?
  100. 100. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHY EXPLORE THE PHYSICAL WEB? • The Physical Web is a new dimension of the Internet ! • It’s where the Internet of Things intersects the World Wide Web ! • It’s the next big thing after apps ! • It’s a fundamentally new way for consumers to interact with anything ! • It’s a platform primed for yet unimagined new innovations ! • It’s an awesome new place to develop
  101. 101. #IFCADC | #INNOVATION#physicalweb | @wondermakr BENEFITS TO THE PHYSICAL WEB
  102. 102. #IFCADC | #INNOVATION#physicalweb | @wondermakr “CONSUMERS”
  103. 103. #IFCADC | #INNOVATION#physicalweb | @wondermakr HUMANS FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE
  104. 104. #IFCADC | #INNOVATION#physicalweb | @wondermakr MARKETERS NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT
  105. 105. #IFCADC | #INNOVATION#physicalweb | @wondermakr SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS PROJECT MANAGERS
  106. 106. #IFCADC | #INNOVATION#physicalweb | @wondermakr SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT CONTENT SPECIALISTS
  107. 107. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
  108. 108. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
  109. 109. #IFCADC | #INNOVATION#physicalweb | @wondermakr GIVE IT A TRY
  110. 110. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  111. 111. #IFCADC | #INNOVATION#physicalweb | @wondermakr SORRY ABOUT THAT. THE MOBILE CONNECTION IN HERE SUCKS :(
  112. 112. #IFCADC | #INNOVATION#physicalweb | @wondermakr WASN’T THAT AWESOME?!?!
  113. 113. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
  114. 114. #IFCADC | #INNOVATION#physicalweb | @wondermakr SEE SOME OTHER EXAMPLES!
  115. 115. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  116. 116. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  117. 117. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  118. 118. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  119. 119. #IFCADC | #INNOVATION#physicalweb | @wondermakr GOLDEN STATE 
 WARRIORS
  120. 120. #IFCADC | #INNOVATION#physicalweb | @wondermakr CES 2016 SCAVENGER HUNT
  121. 121. #IFCADC | #INNOVATION#physicalweb | @wondermakr SO MUCH MORE TO COME
  122. 122. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHERE IS IT GOING?
  123. 123. #IFCADC | #INNOVATION#physicalweb | @wondermakr BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB WEB BLUETOOTH
  124. 124. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  125. 125. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  126. 126. #IFCADC | #INNOVATION#physicalweb | @wondermakr WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE. PROGRESSIVE APPS
  127. 127. #IFCADC | #INNOVATION#physicalweb | @wondermakr GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS BEACON GROUPING
  128. 128. #IFCADC | #INNOVATION#physicalweb | @wondermakr
  129. 129. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
  130. 130. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
  131. 131. #IFCADC | #INNOVATION#physicalweb | @wondermakr WRAP THIS UP
  132. 132. #IFCADC | #INNOVATION “HUGE” THANKS TO… #physicalweb | @wondermakr
  133. 133. #IFCADC | #INNOVATION google.github.io/physical-web #physicalweb | @wondermakr
  134. 134. #IFCADC | #INNOVATION @ScottJenson #physicalweb | @wondermakr
  135. 135. #IFCADC | #INNOVATION AND, YOU. #physicalweb | @wondermakr
  136. 136. #IFCADC | #INNOVATION THIS DECK WILL BE ON THE “PHYSICAL WEB” #physicalweb | @wondermakr
  137. 137. #IFCADC | #INNOVATION …JUST FIND ME. #physicalweb | @wondermakr
  138. 138. #IFCADC | #INNOVATION @wonderMakr @MechaStewart #physicalweb | @wondermakr
  139. 139. #IFCADC | #INNOVATION ANY “QUESTIONS”? #physicalweb | @wondermakr
  140. 140. #IFCADC | #INNOVATION @MECHASTEWART | @wonderMakr Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER
 wondermakr WHAT EVENT MARKETERS CAN LEARN 
 FROM THE MAKER MOVEMENT NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr

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