Having an engaging blog is key for keeping customers coming back for more, so the pressure's on for big companies (especially BtoB) to post great content.
In this presentation from Level3 Digital & Social Media Manager Ben Bacon, you'll learn how they built their blog from scratch and tips for creating awesome (and relevant) content.
A few big ideas Ben covers:
1. How to get to know your customers by listening to their interests and learning how they speak
2. How to determine the appropriate tone and style of your content
3. How to find, train, and empower employees to contribute to the blog