8 Questions to Ask Before Saying The Word 'Viral'

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8 Questions to Ask Before Saying The Word 'Viral'

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8 Questions to Ask Before Saying The Word 'Viral'

  1. 1. 8 QUESTION TO ASK FOR SAYING THE WORD ‘VIRAL’ Alex Erster Chung
  2. 2. Do we want to encourage conversations that lead to purchase or to more conversations?
  3. 3. How do people use my product or service in advice situations?
  4. 4. Are conversations going to happen in a public or private forum?
  5. 5. Are people declaring an affliation or are they stating a belief?
  6. 6. What do we want people talking about, and what will happen in the 30 seconds leading up to that instance of communication?
  7. 7. What happens in the 30 seconds after that instance of communication?
  8. 8. Will exponential attention really benefit my sales agenda?
  9. 9. What kind of beliefs are we trying to create around my product or service and does this match up to the social norms of the communication platform?
  10. 10. LEARN MORE
  11. 11. WOMLABS.TUMBLR.COM

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