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Building the  Ultimate User Experience Need Help? Call ReadyTalk Support at  1-800-843-9166 PANELISTS: Maria Giudice Cyd H...
<ul><li>For phone audio, please dial:  </li></ul><ul><li>800-920-2997 (toll-free) </li></ul><ul><li>212-231-2907 (toll num...
A little housekeeping: <ul><li>The webinar will be recorded. A link to the recording and the slides from today’s presentat...
Stay engaged! <ul><li>Please ask questions and comment by: </li></ul><ul><li>Typing in the chat box. We’ll respond via cha...
Maria Giudice Hot Studio CEO + Founder My mission, as I’ve chosen to accept it: To successfully uncover and navigate compl...
Cyd Harrell Director / UX Research, Bolt Peters My mission, as I’ve chosen to accept it: To make technology better, more u...
Christina Wodtke GM / Social Networking, MySpace My mission, as I’ve chosen to accept it: To improve people’s lives throug...
Oonie Chase XD Lead / IfWeRanTheWorld & GMMB My mission, as I’ve chosen to accept it: To fearlessly cross the streams of g...
What the *&@# is a  ‘user experience*’ anyway? <ul><li>It is how your end-user feels about your brand/organization/school/...
How to make a good one: <ul><li>Grab one of your users. </li></ul><ul><li>Sit them down with the thing you are wondering a...
Try stuff.  Fail early & often.
The makings of ‘ultimate*’: <ul><li>Social dynamics </li></ul><ul><li>Game dynamics </li></ul><ul><li>Smartphones, iPads <...
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WWT 2010: Building the Ultimate User Experience

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What's the latest best practices (including usability dos & don'ts,) of web usability from websites to applications and web 2.0 technologies? Some of the best usability experts will discuss strategies for bulding the ultimate user experience. The panel will also discuss the ROI of good usability practices and some of the key challenges and the implications for designers, developers, users, and marketers.

Panelists: Christine Wodke, MySpace, Oonie Chase, IfWeRanTheWorld, Maria Giudice, Hotstudio and Cyd Harrell, Bolt l Peters;

Published in: Technology
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WWT 2010: Building the Ultimate User Experience

  1. 1. Building the Ultimate User Experience Need Help? Call ReadyTalk Support at 1-800-843-9166 PANELISTS: Maria Giudice Cyd Harrell Christina Wodtke MODERATOR: Oonie Chase Powered by:
  2. 2. <ul><li>For phone audio, please dial: </li></ul><ul><li>800-920-2997 (toll-free) </li></ul><ul><li>212-231-2907 (toll number) </li></ul>
  3. 3. A little housekeeping: <ul><li>The webinar will be recorded. A link to the recording and the slides from today’s presentation will be emailed to you later today. </li></ul><ul><li>A post-webinar survey will open when you close out of the webinar, please help us better our programming by completing it. </li></ul><ul><li>Phones will be muted. </li></ul>
  4. 4. Stay engaged! <ul><li>Please ask questions and comment by: </li></ul><ul><li>Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone. </li></ul>
  5. 5. Maria Giudice Hot Studio CEO + Founder My mission, as I’ve chosen to accept it: To successfully uncover and navigate complex problems that move beyond the commonplace and bring together individual and collective experience through human centered design. Two truths, one lie: <ul><li>I met my husband rollerblading at night. </li></ul><ul><li>I listen to Howard Stern on the radio every day. </li></ul><ul><li>If I wasn’t doing what I do today, I would be a tattoo artist. </li></ul>
  6. 6. Cyd Harrell Director / UX Research, Bolt Peters My mission, as I’ve chosen to accept it: To make technology better, more useful, and more fun by understanding and sharing what happens when humans actually use the stuff. Two truths, one lie: <ul><li>I’m an obsessive science-fiction reader. </li></ul><ul><li>I’m huge in Japan. </li></ul><ul><li>If I wasn’t doing what I do today, I’d get a lot more poetry written. </li></ul>
  7. 7. Christina Wodtke GM / Social Networking, MySpace My mission, as I’ve chosen to accept it: To improve people’s lives through compelling and profitable digital experiences; and by creating highly satisfying and performant organizations. Two truths, one lie: <ul><li>I am a certified mixologist </li></ul><ul><li>I wrote 2 editions of a book on IA. </li></ul><ul><li>If I wasn’t doing what I do today, I would be a food network star. </li></ul>
  8. 8. Oonie Chase XD Lead / IfWeRanTheWorld & GMMB My mission, as I’ve chosen to accept it: To fearlessly cross the streams of graphic design, experience design and storytelling in order to create playful stuff that seduces, delights & surprises. Two truths, one lie: <ul><li>I am a marksman. </li></ul><ul><li>I’ve been stung by a stingray. </li></ul><ul><li>If I wasn’t doing what I do today, I would be a pro surfer. </li></ul>
  9. 9. What the *&@# is a ‘user experience*’ anyway? <ul><li>It is how your end-user feels about your brand/organization/school/product/service. </li></ul><ul><li>It is made up of every interaction they have with you, across every touch-point (online, mail, phone, live, etc.). </li></ul><ul><li>It is, in fact, (relatively) new language for a (relatively) established practice. </li></ul>* Sometimes called ‘customer experience’, could also be thought of as ‘student experience’, ‘citizen experience’ – depending on who you identify as your end-user.
  10. 10. How to make a good one: <ul><li>Grab one of your users. </li></ul><ul><li>Sit them down with the thing you are wondering about (e.g. your website, product, service). </li></ul><ul><li>Make sure they care. </li></ul><ul><li>Watch what they do. </li></ul><ul><li>Shut up, listen, take notes. </li></ul>
  11. 11. Try stuff. Fail early & often.
  12. 12. The makings of ‘ultimate*’: <ul><li>Social dynamics </li></ul><ul><li>Game dynamics </li></ul><ul><li>Smartphones, iPads </li></ul><ul><li>The rise of the ‘app’ (and the death of the web) </li></ul>* An experience that is a joy, that is elegant and simple, and about which people speak in tones usually reserved for beloved pets.

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