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Mobile Banking Breakout, Laura Crow Vodaphone

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Mobile Banking Breakout, Laura Crow Vodaphone

  1. 1. M-Pesa a Transformational Mobile Money Solution
  2. 2. M-Pesa: 19.8m Customers Worldwide India • April 2013 Egypt • June 2013 Kenya • March 2007 Tanzania • April 2008 Democratic Republic of Congo • November 2012 Mozambique • May 2013 South Africa • August 2010 Confidentiality C2 | 12 December 2013 Afghanistan • February 2008 Qatar • November 2010 Lesotho • July 2013 Fiji • June 2010
  3. 3. M-Pesa highlights – September 2013 M-Pesa continues to grow strongly Confidentiality C2 | 12 December 2013 19.8m 22% Active customers Year on Year customer growth $1.25bn 140k Monthly P2P values M-Pesa agents
  4. 4. More than technology 1. Distribution network 2. Trust in brand 3. Robust and scalable technology 4. Management buy-in 5. Proportionate regulation Confidentiality C2 | 12 December 2013
  5. 5. Distribution is key for women • Access/ Convenience/ Distance • Education: Learning to do transactions • 40% on non-users report lack of access to an agent prevents them from using mobile money (Tanzania Mobile Money Tracker Study, March 2013, InterMedia) 5
  6. 6. Ambassador programme: Women focus • 2,000 women only agents • Earning: 50% of the value of the bundles purchased. M-PESA Tshs. 250 for subscription if convert a customer to use. • Performance: 500k total M-PESA conversions from July 2013 to Nov 2013 • Feedback: Increased income and confidence. Continuing to recruit. 6
  7. 7. Other factors are critical too…. • Building trust • Security/privacy • Marketing • Future priorities: Drive use cases for women 7
  8. 8. Focus: Tanzania • 18.7% of total revenue comes from M-Pesa • 19% of all airtime is purchased with M-Pesa • $1 billion in total transactions per month • 5.46m Active Customers • 54.5% subscriber base penetration • 55,000 agents • Gender: 49% Male 42% Female (Rural below poverty 36% Male, 27% Fe Tanzania Mobile Money Tracker Study, March 2013, InterMedia 8
  9. 9. Thank You 9 Insert Confidentiality level | 12 December 2013

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