#bwffconf

Building Women-Focused Finance:
The Global-Local Experience
Bettina Wittlinger de Lima
Women`s World Banking

#...
#bwffconf

How can Institutions ensure gender focus
when introducing rural products?
Objective of the Rural Project in Lat...
#bwffconf

How to reach rural women: Female Loan
officers and/or gender training?
Generates
knowledge on
different
behavio...
#bwffconf

Tailored product(s) to client’s needs and/or
specific product focusing on women clients?
Needs
depending on lif...
#bwffconf

Role of communication and awareness
building to reach rural women
•
•
•

Rural Women focus on family, household...
#bwffconf

Thank you

Building Women-Focused Finance
Upcoming SlideShare
Loading in …5
×

Rural Women Breakout Bettina Wittlinger, Women's World Banking

460 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
460
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Rural Women Breakout Bettina Wittlinger, Women's World Banking

  1. 1. #bwffconf Building Women-Focused Finance: The Global-Local Experience Bettina Wittlinger de Lima Women`s World Banking #bwffconf <Speaker Social Media> Women-Focused Finance Building
  2. 2. #bwffconf How can Institutions ensure gender focus when introducing rural products? Objective of the Rural Project in Latin America: Develop rural credit products with a gender sensitive approach Products Strategy • One Product • Focus on rural micro businesses • Strong marketing campaign • Hiring of female loan officers • Basket of 5 rural products ; one specific women product • Marketing around new products • New commercial channels Building Women-Focused Finance • 3 rural products: one specific women product • Focus on direct marketing by loan officer 2
  3. 3. #bwffconf How to reach rural women: Female Loan officers and/or gender training? Generates knowledge on different behavior, expectation s by gender based on country data Gender training Awareness building within Institution: women as potential market, competitive advantage Female loan officers: no significant impact in Latin America, but in Muslim countries Egypt Male Loan officer Female Loan officer Paraguay Rural women activities get recognized as business opportunity Male Loan officer Female Loan officer Disbursement to women/Month * Participation of Women clients/Portfolio (Sept 2013) 3 30% 14 100% Disbursements to women/Month ** Participation of Women clients/Portfolio (Oct 2013) 4 31% 6 36% * Disbursement July-Sept 2013 ** Disbursements Aug – Oct 2013 Building Women-Focused Finance 3
  4. 4. #bwffconf Tailored product(s) to client’s needs and/or specific product focusing on women clients? Needs depending on life cycle Barriers Internal External Profiles Collaborator Entrepreneur Rural Credit Products / Specific product for rural women First results from Rural Project with gender focus in Latin America Institution/ Country Rural Products with gender sensitive approach Fundación delamujer/ Colombia Basket of rural products: women focused on animal husbandry & “Agromujer”, specific product targeting transformation activities made by women; allowing both spouses to access loans at the same time Caja Arequipa / Peru “Superate mujer”: Specific product targeting women with less requirements Interfisa / Paraguay Nde Valé – generic rural product for both gender but with a marketing campaign focused on rural women and their families Building Women-Focused Finance Loans disbursed to rural women % 59% 71% 33% 4
  5. 5. #bwffconf Role of communication and awareness building to reach rural women • • • Rural Women focus on family, household and collaborate with husband’s activity Considered as “housewife” “housewife”, Main sources of information: family (husband, son), neighbors, milk collectors …. due to limited mobility Need for communication Ensure that women recognize their activities as important source of income Interfisa Objective of the campaign: Enhance the visibility and inclusion of productive activities, regardless of gender, in rural areas, but Visual communication directed to women and their families Building Women-Focused Finance 5
  6. 6. #bwffconf Thank you Building Women-Focused Finance

×