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This presentation is going to propose a new ethical concept on ‘Fair Value Chain Creation’ (FVC²) for academic discussions. The FVC²-concept applies Fair Trade principles to exports from developed countries to the less developed, awarding a ‘Fair Value’ label to products which undergo further value adding in the destination/host market. The FVC²-concept could be summarised as the marriage of social and environmental factors and systems thinking in value chain analysis to obtain a globally balanced ‘Fair Value Chain Creation’, which responds to the social and economic ecosystem as a whole. The challenge is to develop frameworks and political as well as market forces allowing and driving people to design value chains with the needs and intentions of ‘Fair Value’ in mind.