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101: Open Innovation & Startups

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When it comes to open innovation, companies always focus on startups. But how and why should you include them in your transformation strategy?

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101: Open Innovation & Startups

  1. 1. WE STARTUPS
  2. 2. WE STARTUPS STARTUP GUY CORPORATE GUY
  3. 3. WE STARTUPS STARTUP GUY
  4. 4. 90% OF STARTUPS FAIL
  5. 5. INNOVATORS DILEMMA VS
  6. 6. HYBRID SYSTEM C IDEAS KNOWLEDGE CORPORATE STARTUP SYSTEM A SYSTEM B
  7. 7. INSIDE OUTSIDE PRODUCT OWNER CUSTOMER SUPPLIER CORPORATE NETWORK THE ENGINEERS & EXPERTS REST OF THE WORLD THE MAVERICKS & MAKERS STARTUPS DATA PROVIDER DEVELOPER … … SYSTEM C HONEYPOT AN OPEN PLACE FOR IMAGINEERING
  8. 8. JOURNEY OF A STARTUP This is the best Idea every! This is harder then we thought This will be fun This is going to Be a lot of work This sucks. We have no clue. #%@!!!!f**K OK, but it still sucks. It‘s working. Hmmm …. Hey! Wow THE 90% THAT FAIL THE SURVIVORS WHERE CORPORATES SHOW UP
  9. 9. JOURNEY OF AN IDEA This is the best Idea every! This is harder then we thought This will be fun This is going to Be a lot of work This sucks. We have no clue. #%@!!!!f**K OK, but it still sucks. It‘s working. Hmmm …. Hey! Wow THE SURVIVORS HONEYPOT TOUCH POINT REDUCING RISKS BY COLLECTIVE LEARNING SUPPORTING IDEAS THROUGH THE ECOYSTEM
  10. 10. Story Invitation Artifacts Medium Message Channel Beliefs Values Ralley Point Feel / Interact Experience See / Visual Why should people be passionate about you? How does the relationship look like? Why should they join? BUILDING BLOCKS
  11. 11. IDENTIFY YOUR USERS
  12. 12. BUILD USER JOURNEYS
  13. 13. FROM ZERO TO HERO HONEYPOT TOUCH POINT How does logistic work? I developed a logistic drone!
  14. 14. BUILDING RELATIONSHIPS „Someone has winked at you“ “The person strikes up a conversation“ „You decide to go out for a date“ „You hope its a Good match“ 1. YEAR 2. YEAR 3. YEAR 4. YEAR
  15. 15. START WITH EMPATHY DESIGN & RUN EXPERIMENTS MAKE DECISIONS BASED ON EVIDENCE ROADMAP
  16. 16. INNOVATION IS ABOUT EXPEDITION
  17. 17. INNOVATION IS ABOUT RELATIONSHIPS
  18. 18. CATCH IDEAS BEFORE THEY FALL Fail

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