Vodafone 360
                                Apps
                                 @jonprice
                             ...
Apps on Vodafone 360




                                            Vodafone, the Vodafone logo, Vodafone 360 and Vodafon...
Vodafone 360 Apps                               2m devices : March 2010


               Over 8,500 apps                  ...
The Vodafone Shop
                      Vodafone 360                 Other mobile
                                        ...
Reach Your Target Market

        Common Apps & store across
        markets and devices
        Target more customers wit...
Promote Your Content

         Vodafone drives dynamic and personalised content in the Shop user interface
         throug...
Making Money                       Revenue share

                                                70%
        Generating r...
Distribute Globally With JIL.org


         The Joint Innovation Lab,
         JIL
         Enabling compatible apps acros...
Single Global Distribution Point


         Developer                             JIL.org       10 day or less           O...
Visit developer.vodafone.com to get started!
                    © Vodafone Group 2010
       10           v1.0 April 2010...
Vodafone Widget SDK
            Version 2.7

            Jon Price
            @jonprice




Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
• Package code into widgets

        • Convert between Opera and JIL formats

        • Emulate across device configuration...
Object Browser



Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
For devs?



Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
Donnerstag, 17. Juni 2010
Open Source

                     • a developer must have
                     • developer.vodafone.com
                  ...
Donnerstag, 17. Juni 2010
index.html




Donnerstag, 17. Juni 2010
config.xml




Donnerstag, 17. Juni 2010
Thank you




                               @jonprice
                            @wolframkriesing




Donnerstag, 17. Ju...
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Vodafone360 and Object Browser at Mobile2.0

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This was a joint presentation of Jon Price @jonprice from Vodafone and me to show Vodafone 360 Apps and some hands on example showing the Object Browser, a project which helps developers inspect the JavaScript APIs.

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Vodafone360 and Object Browser at Mobile2.0

  1. 1. Vodafone 360 Apps @jonprice @wolframkriesing Donnerstag, 17. Juni 2010
  2. 2. Apps on Vodafone 360 Vodafone, the Vodafone logo, Vodafone 360 and Vodafone Live! are trade marks of the © Vodafone Group 2010 Vodafone Group. Other product and company names mentioned herein may be the 2 v1.0 April 2010 trade marks of their respective owners. Donnerstag, 17. Juni 2010
  3. 3. Vodafone 360 Apps 2m devices : March 2010 Over 8,500 apps 80+ models Available on 2m+ devices S60, Android, LiMo 70 models Cross Manufacturer Support 50 models 38 models Launch Today Mid 2010 End 2010 © Vodafone Group 2010 3 v1.0 April 2010 Donnerstag, 17. Juni 2010
  4. 4. The Vodafone Shop Vodafone 360 Other mobile Website mobiles phones High visibility promotional areas One place customers can discover, buy and discuss content Available in many markets Tailored content relevant to local markets Powerful recommendation engine © Vodafone Group 2010 4 v1.0 April 2010 Donnerstag, 17. Juni 2010
  5. 5. Reach Your Target Market Common Apps & store across markets and devices Target more customers with fewer builds The Vodafone Shop delivers a customised experience Targeted promotions Personalised recommendations Sophisticated algorithms to reach your target market Vodafone has the ability to target content to a selected audience © Vodafone Group 2010 5 v1.0 April 2010 Donnerstag, 17. Juni 2010
  6. 6. Promote Your Content Vodafone drives dynamic and personalised content in the Shop user interface through: Promotions Recommendations Search Dynamic categories Filters Promotional area ! Dynamic Lists of Carousel for •New releases Promotions and Recommended •Most downloaded Recommendations apps banner •Recommended •Best rated •Recently viewed Dynamic lists 15 items each Phone Shop Games page Web Shop landing page © Vodafone Group 2010 6 v1.0 April 2010 Donnerstag, 17. Juni 2010
  7. 7. Making Money Revenue share 70% Generating revenue 70% revenue share to developer Advertising Keep 100% of advertising revenues revenues Billable apps, direct to customer’s phone bill – H1 2010: No need for customers to sign up to new payment services 0% 100% © Vodafone Group 2010 7 v1.0 April 2010 Donnerstag, 17. Juni 2010
  8. 8. Distribute Globally With JIL.org The Joint Innovation Lab, JIL Enabling compatible apps across more markets and devices Created by China Mobile, Verizon, Softbank and Vodafone Backed by Samsung, RIM, LG, Sharp, HTC, Huawei, ZTE, and Lenovo Open to all: anyone can develop JIL widgets JIL Widgets Others © Vodafone Group 2010 8 v1.0 April 2010 Donnerstag, 17. Juni 2010
  9. 9. Single Global Distribution Point Developer JIL.org 10 day or less Operator QA & approval 1 Visit developer. vodafone.com 5 Vodafone 4 6 2 Submit Publish in Download free Customers Tools & resources Verizon operator app store 3 China Mobile App development Softbank Select pricing JIL ready based on web devices standards & markets 7 8 Payment Revenue Analytics © Vodafone Group 2010 9 v1.0 April 2010 Donnerstag, 17. Juni 2010
  10. 10. Visit developer.vodafone.com to get started! © Vodafone Group 2010 10 v1.0 April 2010 Donnerstag, 17. Juni 2010
  11. 11. Vodafone Widget SDK Version 2.7 Jon Price @jonprice Donnerstag, 17. Juni 2010
  12. 12. Donnerstag, 17. Juni 2010
  13. 13. Donnerstag, 17. Juni 2010
  14. 14. Donnerstag, 17. Juni 2010
  15. 15. Donnerstag, 17. Juni 2010
  16. 16. • Package code into widgets • Convert between Opera and JIL formats • Emulate across device configurations • Deploy directly to devices via USB and Bluetooth • Debug on-device using Opera Dragonfly • Supports Android, S60, Vodafone 360 H1/M1 • Available for Mac, Windows, Linux • developer.vodafone.com Donnerstag, 17. Juni 2010
  17. 17. Object Browser Donnerstag, 17. Juni 2010
  18. 18. Donnerstag, 17. Juni 2010
  19. 19. For devs? Donnerstag, 17. Juni 2010
  20. 20. Donnerstag, 17. Juni 2010
  21. 21. Donnerstag, 17. Juni 2010
  22. 22. Open Source • a developer must have • developer.vodafone.com http://developer.vodafone.com/object-browser • github http://github.com/wolframkriesing/object-browser Donnerstag, 17. Juni 2010
  23. 23. Donnerstag, 17. Juni 2010
  24. 24. index.html Donnerstag, 17. Juni 2010
  25. 25. config.xml Donnerstag, 17. Juni 2010
  26. 26. Thank you @jonprice @wolframkriesing Donnerstag, 17. Juni 2010

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