Digital Summit 2014 - The Rapidly Evolving Face of Google!

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Hey folks,

Here's our slides from the 2014 Digital Summit. We've got bits about AdWords updates - all the latest innovations including form extensions, seller ratings, image ad extensions, a little SEO, and a few case studies for good measure!

Enjoy!

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Digital Summit 2014 - The Rapidly Evolving Face of Google!

  1. 1. @wolfgangdigital
  2. 2. Thursday 16th August 2013
  3. 3. We Irish LOVE Google!!!
  4. 4. How Do You Profit?
  5. 5. Rate Of Innovation
  6. 6. AdWords Updates Q4 2013 1. Estimated Total Conversions 2. ROAS bidding 3. Google Shopping Goes Local 4. Mobile PLA Improvements 5. Improved Location Targeting for Int. Searches 6. New Google Shopping Campaigns 7. Ad Rank Improvements 8. Search Network with Display Select 9. Google Shopping in 8 New Countries 10. Adwords T&C’s Change 11. Calls as Conversions 12. New Opportunities Tab 13. Google Shopping Images Upgrade 14. Google Trusted Stores Expands 15. Google Partners Goes Global 16. AdWords Video:Earned Actions 17. Active Views on Display 18. Engagement Ads
  7. 7. Innovation Can Be A Digital Marketer’s Best Friend
  8. 8. Or Worst Enemy
  9. 9. Let’s Get Inside The Mind Of Google
  10. 10. Google Mantra “Fast Is Better Than Slow”
  11. 11. Paradigm Shift
  12. 12. Image Ad Extensions
  13. 13. Image Ad Extensions (Beta) Greater ad real estate Improving Click Through Rate (CTR): +43% Conversion Uplift
  14. 14. AdWords Seller Ratings
  15. 15. 30 unique reviews from the last 12 months.
  16. 16. Trusted Reviews  17% lift in CTR  23% conversion rate improvement
  17. 17. Form Extensions - Beta
  18. 18. Use Cases
  19. 19. The Wolfgang Hack
  20. 20. Shopping Campaigns / Product Listing Ads
  21. 21. Who’s On It?
  22. 22. Not A Level Playing Field
  23. 23. Back in the Game PLA Campaign Conversion Rate = +130%
  24. 24. 50% 50%
  25. 25. 20% 80%
  26. 26. “The perfect search engine would understand exactly what you mean and give back exactly what you want” Larry Page
  27. 27. Semantic Search
  28. 28. 20% 80%
  29. 29. SEO Ranking Factors 2014
  30. 30. The Mistake Everyone Will Make
  31. 31. Battle Already Won & Lost
  32. 32. Off-Site On-Site
  33. 33. Abbey Travel
  34. 34. Travel Purchase
  35. 35. Travel Purchase
  36. 36. Travel Purchase
  37. 37. “Disneyland Paris”
  38. 38. Key Takeaways You Can Action Today 1. AdWords Blog 2. Embrace the Visual Web 3. Proactively Pursue Reviews 4. Google Shopping Campaigns Gamechanger 5. Understand Your Paths To Purchase 6. Get Ready For Video Ad Extensions
  39. 39. Stay in Touch @wolfgangdigital www.WolfgangDigital.com/blog

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