Social media presentation junhan bae

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Social media presentation junhan bae

  1. 1. Social Media Marketing Strategy for Wal-Mart<br />ADV492 <br />Junhan, BAE (A42891138)<br />
  2. 2. Wal-Mart Overview<br />The Largest retail company in the world<br />Operates retail stores in various formats across the world<br />Formats in the U.S.: Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs <br />EDLP: Wide assortment of merchandise at everyday low prices <br />Markets its products via various e-commerce websites including walmart.com and samsclub.com<br />
  3. 3. Challenges & Goals<br />Challenges<br />Two million employees increase exposure to increasing wages and high healthcare costs<br />Outperformance of the retail sectors in emerging markets<br />Growth in Internet retailing to serve larger market<br />Goals<br />Serve 1 billion customers a week in 20 years’ time.<br />Make people save money to help them live better.<br />The chain of stores will add 500,000 jobs in the next five years.<br />
  4. 4. Integrated Theme<br />Original Theme:<br />Everyday Low Prices !<br />Possible Additional Theme:<br />Anytime and Anywhere With You<br />We can offer information and communicate with customer directly anytime and anywhere, making positive relationship, through many types of new media<br /> Marketing through new media enables the theme to work <br />
  5. 5. Objectives & Target market<br />Objectives <br />Increase in reach consumers by the new media<br />Target market<br />Younger and International people<br />Younger people are more familiar with new media (Tech. Savvy)<br />Through new media, we can communicate with international people and markets<br />
  6. 6. The New Media for Campaign <br />YouTube Promoted Video<br />Making a video clip ads and uploading them in YouTube Promoted video<br />Advantages<br />Low cost (comparing to Mass Media)<br />Effective reach our target market at once <br />All year round<br />
  7. 7. The New Media for CampaignCONT’<br />Blog<br />Provide many promotions & products information<br />Communicate with customers actively<br />Upload the pictures<br />Attract to more younger people sharing their voices<br />Words-of-Mouth (WOM) effect<br />
  8. 8. The New Media for CampaignCONT<br />Google ads with Search Engine Optimization<br />Finding and setting good keywords related accurately with Wal-Mart<br />Getting more important to search in Google<br />Without Wal-Mart word, appearing Wal-Mart Web sites just typing good and relevant keywords<br />
  9. 9. Evaluation of the Campaign Effectiveness<br />Blogger outreach<br />Check Blog<br />Google Analytics <br />Gain Google ads’ results<br />Trackur<br /> monitor reputation online<br />Monitter<br />Track tweets with keywords<br />
  10. 10. Budget <br />Blog<br />Possibly estimated $50 ~ $2,000<br />Free website to make blogs<br />Pay for good-looking (design)<br />Google ads<br />Google Adwards ($ depends on CPC)<br />No minimum spending requirement<br />Pay only for results – CPC<br />YouTube Promoted video<br />Depending on click number<br />You only pay when people click to see your video<br />
  11. 11. Timeline<br />

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